Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform
After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler in the US and "The Game Is Just Start" commercials in Europe. These ads have been massively successful, but in Latin America Sony's opted to go with their classic PlayStation marketing style.
Enter giant babies. Seriously, watch the video through the link. It's weird.
About Sammy Barker
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
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