Urgh, Kill It With Fire!

After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler in the US and "The Game Is Just Start" commercials in Europe. These ads have been massively successful, but in Latin America Sony's opted to go with their classic PlayStation marketing style.

Enter giant babies. Seriously, watch the video through the link. It's weird.