What's more, the company's just teamed up with THQ to make video games based on their properties. While Hot Wheels, Barbie and Fisher Price remain at the forefront of THQ's interest, the video games publisher has expressed interest in some of Mattel's other properties — namely Polly Pocket, Rock 'Em Sock 'Em and, yes, Masters Of The Universe.
"We are excited to work hand-in-hand with the world's No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands," said Martin Good, THQ's Executive Vice President of Kids, Family and Casual Games. "As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel."
Apparently games are already in development, with the first expected to hit this holiday season. Realistically though, a Masters Of The Universe game is not going to happen. It's just not, ok.
Comments 0
Wow, no comments yet... why not be the first?
Leave A Comment
Hold on there, you need to login to post a comment...