Sony’s not saying how much the PlayStation 5 will cost just yet, but it doesn’t sound like the system will carry an extortionate price tag. Speaking to investors as part of a financial briefing earlier today, the organisation explained that it’s focusing on market penetration and market acceptability with its next-gen hardware.
What does this mean? Well, effectively it wants to set a price that consumers will accept so it can maximise the device’s install base early on. Of course, this is going to prove a balancing act: the system sounds like an absolute beast with very little compromise on specifications, so it’s not going to be cheap. Affordable, though – that appears to be the aim.
[source sony.net]
Comments 35
With the wild success of the PS4, and to keep the cost friendly to the consumer, I could see Sony sell the PS5 at a loss to themselves to help keep the price down.
I feel like a broken record saying that all the time 😅
£450-499 would be my guess.
400-500$ seem reasonable.
I could only really justify £300 -£350 and even that’s quite steep.
@Deadlyblack They’ve literally sold every PlayStation console at a loss at launch.
£475 is my guess
I reckon they will launch with two models. They'll have an incredibly powerful line-up of fresh announced next-gen exclusive games from their most popular IPs, then they'll drop the bomb: "You want all these? You can get this base PS5 model, which has minimum RTX capability, OR, the real next-gen deal, a proper enhanced PS5 console, which is $150-$200 more." The latter not to be confused with the mid-gen incremental update. Pretty grim, I know. But I sense it.
I guess they're good if they manage to stay below 500. 399 would be a dream though.
@sabaki08 I doub't they'll split the installbase this early on. But who knows!
@Mega-Gazz - except PS4. its launch price was $399, and estimated manufacturing costs of $380. the days of sony accepting losses of hundreds of dollars on units are long over. for microsoft as well. both divisions suffered losses of billions in the early years of PS3/xbox - the former because it was extremely expensive to manufacture (even with its price tag), and the latter because the hardware failure rate was colossal.
@Scollurio Who says anything about splitting? Games will just not look as good on the base consoles as the main one, but it will run the same games.
@OscarHTX PS4 Pro was also deemed a retail nightmare.
I have to say, I don't favor this scenario. But I don't think PS5 will be $499. They'll be losing way too much money. This is why they may release two models, to satisfy both the people who can't afford it and those who can.
@lukey-luke98 @Kidfunkadelic83 £500 is way too much if you want to sell it quickly to as many people as possible.
'affordable' is relative. $999 might be affordable if you bought it on credit with 0% interest for 12 or 18 months, or you're the kind of person that drops $150k on a free-to-play mobile game.
Price means nothing if all the games are censored
I think it will be £499. Even then though you have to factor in it’s launch and most skus will be tied to bundles. I’ll want an extra controller and a couple of launch games so I’d expect to pay approx £600.
It seems expensive at that but I’ll use it almost everyday for the next 6 years so don’t mind.
I really can't see it being any less than £400.
While I'd happily pay more if the console deserves it, they've definitely got to be careful of it being too expensive. Especially with Xbox coming in strong and possibly Stadia being a "free" competitor then as well.
@sabaki08 Yeah, the userbase is split into people with good looking games and bad looking games!
I know what you mean, I still don't think it's a good idea.
Good. Sony has a ton of momentum going into next-gen. They'd be stupid to squander it with some outrageous price tag.
@leucocyte I was under the impression that PS4 sold at a loss too, but I could be wrong. A quick google says the $380 was just production code, didn’t include the retailer’s profit, distribution, R&D, etc. etc. So still at a loss.
$399 is a pipe-dream...
But more than $500 is sucide.
Look for $499 at Day One launch and then maybe $449 by 2021 Holiday.
Sony may lose a bit here and there but they won't take big risks again (PS3).
As a Pro owner, I'm going to wait and see how things shake out after launch.
I would not be surprised to see 12/18/24 month financing deals. Maybe something offered through Sony Financial Holdings Inc.
Gotta say in the age where a mid range phone is anything from £500 to £800 possibly £900 with high end phones a £1000+, to say if a console that most gamers will use daily if it's more than £500 is suicide is a bit of a joke. If you can't afford to pay that day one its not a done deal most retailers do offer some sort of payment plan. On gaming forums it's a joke to say ohhh that's to much but will happily dump £80 on a preorder for a game from one of the big AAA publisher's
Who are known for releasing a half ass'ed product. Apologies if anyone's annoyed I feel quite strongly about this.
@darksoul77 We can't tell.
I feel anything above $399 US may slow the start of next gen. The question Sony is thinking is how much it will effect sales if any. Many people are always forced to wait on the first slim model. Also Sony could use the PlayStation credit card for a monthly payment plan at 0% interest over 24 months like Xbox is doing. Whatever comes I am sure it will be LESS than Microsoft's price.
I'm okay with $500 pricetag, if it's more than that then I'm waiting for a couple of good exclusive games before buying it. I hope it's $400 though, with ps4 pro priced at $300 and ps4 slim at $200, playstation for everyone
£400 tops. Reason being, they saw how the initial PS3 models floundered until they dropped the price to £350 and introduced the non-PS2 compatible ones
Anything above £400 puts it into the same bracket as those early PS3s and of course the XBone. Sony won't want to make that mistake when they've got such an advantage to push over Microsoft.
I think the PS4 Pro will be phased out (want 4K HDR? Buy a 5!) and a standard PS4 will retail for £200 (probably £180 plus games in the sales, etc.)
500+. With all the supposed features, there's no way this will sell for less than 500.
...and it will be heavy, big like PC tower, will consume very much juice and U can`t take it on trip or vacation or to a friend like Vita or Switch. No thanks, im ok with playing psx titles on my psp.
the console price not the problem i want to pick up a monitor which is good for gaming and big one. the real specifications for PS5 could tell when it comes out. 4K HDR but what frame rate still the big question and yes i don't believe in 120 FPS as they said in the past. 60 FPS 4K then I will be more than appreciated.
Consoles are always sold at a loss. Sony lucked out that shortly after the launch of the PS4, the cost of major parts on the system began to dip, and as a result they capitalized well on this. PS3 was sold at a massive lost and only recouped near the end of its life cycle.
The key unknown is the SSD and whether it will be the main storage media. Sony will be able to cut some cost with a hybrid SSD + HDD solution. The other option is to offer 2 SKU with different storage capacity. The base PS5 should not cost more than $500.
@artemisthemp Yeah anyone who going to buy the PlayStation 5 is declared a traitor for supporting Sony's censorship policies.
@LaytonPuzzle27 I would love to support Sony by getting a PS5 but I won't risk it until I see the first game to see if they still stick to censor
£479 with Horizon Zero Dawn 2 please. Or more. Either way I'll be buying it.
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