In fact, they're about to promote their product on the Super Bowl, one of the US' biggest sporting events. Because this is such a big deal (an estimated $2.5million is being spent on each spot) EA's decided to release some screens from the advert.
They're CGI.
Interestingly, according to Kotaku the CBS are not too thrilled with the advertisement's tagline "Go To Hell" and have asked for edits to be made to the promotion.
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