ITV Are "In Talks" With Sony To Bring The ITV Player To PlayStation 3

While that service is great, we've long anticipated the addition of further television streaming services to the XMB. We want ITV, Channel 4 and Channel 5 — not that we ever really watch any of them, but what if we miss Emmerdale, Come Dine With Me or Neighbours? Exactly - disaster.

It's therefore refreshing to hear news that Sony are currently in talks with ITV, as reported by the Telegraph. Apparently, an advertisement supported service is likely to launch on Sony's system some time in September, which would sound like a GamesCom announcement to us.

Here's hoping the ideas get the go-ahead. The more on-demand TV accessible from the PS3's dashboard, the better.