!"

"Come on!!"

"I know, right?"

"What's wrong with him?"

Just part of the genius you'll experience as part of Sony's new, actually-funny-and-totally-not-weird American marketing push. The advert focuses on humour, as is highlighted by the second campaign embedded after the jump, which even pokes fun at Sony's own ability to not keep a secret.

Bravo Sony. Bravo.