Capcom Are Publishers Exploring The Benefits Of Home.

I mean, we really think it's a genius idea. So it's no idea Sony are pretty pleased to see their pet-project beginning to gather some steam.
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"You have publishers and brands coming into Home looking to engage with an audience, but they also have the opportunity to generate revenue. It's a model that makes sense for everybody," said Buser in an interview with GamesIndustry.biz. "It's kind of a perfect storm."</blockquote>

This is true. Publishers get their marketing done, gamers get new stuff to do and Sony get people in Home, providing a perfect cyclone effect as publishers see the number of users in the service.
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"We're building a platform that other people can create content for, which is extremely difficult to do," said Buser. "We spent the time to do it right so that today we have something that is a total console differentiator."</blockquote>