They're not doing very well at all. They need a method of making their phones more, erm, relevant.
How do you do that? Using alternative brands of course. Namely popular ones that your parent company owns - such as "Playstation".
SE boss Hideki Komiyama reckons that a Playstation phone built on SE's current Walkman and Cybershot handsets "could happen".
We'll have to wait and see.
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