You have your teams like Manchester United, Arsenal and West Bromwich Albion. You have your managers like Sir Alex Ferguson. You have your fans or customers. You compete.
Sony are a bit like the Arsenal of the football world. They have great products they're just a little bit too quiet about them. Thank goodness for Sony's Patrick Seybold, SCEA's Senior Director of Corporate Communications, who told Joystiq:
[quote]
"We often hear from our customers that they're surprised by everything the PS3 does in addition to what they purchased the device for — including features like DLNA, free access to Wi Fi and Internet browser," Patrick Seybold said. "In some ways, this serves as a reminder that there's more we can do to relay the full breadth and power of the PS3."</blockquote>
We do recall the last time Sony went aggressive and compared this generation of system's functionality, the media went mad over Sony's "desperate" tactics. Oh media, the double standard you hold business' to these days. If you're not in the "good books" you're basically Satan. A bit like footballers.
[quote]
"We're revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like inFAMOUS, MAG, and Uncharted 2: Among Thieves ... We know our consumers have varying entertainment lifestyles from the Blu-ray movie fanatic to photo enthusiast, so we've outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers. We've got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year."</blockquote>
Call us fanboys if you like but, it would be nice to see Sony in-your-face a bit more like the old days, wouldn't it? The system is certainly strong enough to warrant much more exposure.
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