This is a bit of a weird one really
Lowly Swindon Town are to be sponsored by EA Sports' latest and greatest FIFA 10. The team are floundering in England's third division - England's League 1 - and aren't likely to pull it much extra exposure for the game. Still, having a video game splashed across a shirt for a full year is a pretty big deal for the industry.
About Sammy Barker
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
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