FirstPlay's First Big "Cover" Story Is FIFA World Cup 2010.

It's being put together by the fine folks at Official Playstation Magazine UK and episode one launches this week. Each episode'll set you back a measley £0.99 (or £8.99 for a 90-day subscription) and will include reviews, features and previews.

Episode 1 (due out today) includes a FIFA World Cup 2010 preview, alongside God Of War III and Just Cause 2 reviews. There'll also be some exclusive Just Cause 2 DLC for those who stump up the pound for the episode.

There's more information on the Playstation Blog. We'll have our impressions of Episode 1 up later this evening.