We Love You Too, Electronic Arts.

Don't call the fire-brigade... Yet. These are just the words of EA executive John Schappert.

He's talking about one of the most exciting features of the Sony  E3 press conference: Sony's alignment with third-party publisher EA. The PlayStation 3's getting a whole pile of exclusive content courtesy of EA, and people are curious to know what sparked the deal. EA's COO John Shappert says the decision was made because the PS3 is "on fire".

“We’re platform agnostic. We sell more software on both the PlayStation 3 and Xbox 360 than anybody. That being said, we partnered with Sony on the press conference; we were on their stage and got to announce some things.

“I wouldn’t read too much into what we’re showing the demo’s on, but I will tell you, in the marketplace, the PlayStation 3 is doing incredibly well.”

No doubt. Compare the system's situation now and this time two years ago. Sony's come a long, long way.

“Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign and launched some great content, the box is on fire.

“Now the problem is you haven’t been able to find it at retail, it’s been out of stock. But I think they’ll fix that soon.

“We have high hopes on the PlayStation 3 this year. Again, we like them all, but PlayStation 3 is doing very strong right now.”

The PS3's getting a bunch of "enhanced" versions of multiplatform games this year, with Medal Of Honor including a free copy of  Frontlines and Dead Space 2 getting packed up with a Move enhanced version of Dead Space: Extraction. Value-added. Thanks EA.