Sony's New "Music Unlimited" Service Will Launch On A Range Of Devices Later In The Year.

It's an initiative led by the company's CEO, Howard Stringer. Today the company made the first steps towards delivering their vision, announcing a new service called "Music Unlimited powered by Qriocity".

Announced at the IFA show in Berlin, the new "cloud-based digital music service" is heading to various devices this Fall. It sounds a touch like Spotify, offering "millions of songs" on demand across a variety of Sony products. These include the PlayStation 3, PlayStation Portable, Bravia TVs, Blu-Ray disc players, and VAIO computers. So practically the whole Sony range, then.

Details are pretty scarce at the moment, but we expect to hear more about the service as the year goes on.