There's no need for speculation, that's fact. Deal with it. In fact, we're so certain it's Battlefield 3, we're not even sure why EA are teasing it.
Still, the story stems from EA's financial call last night. CEO John Riccitiello was answering a question relating to Medal Of Honor when he dropped the following tid-bit:
Ive been saying that its our long-term goal to take back the first-person shooter category leadership. We made strong progress in calendar 10 over calendar 09, he said.
This year, with the trail end of Battlefield Bad Company 2 still doing well, Medal of Honor doing well, Crysis [2] and Bulletstorm, were clearly going to make more progress on our goal, and thats before we get to what I think is going to be a very exciting entry later in the year that were not yet announcing.
At this point, so legend goes, a big LED signpost appeared on the wall behind Riccitiello with the words "BATTLEFIELD 3" emblazoned across it in luminous pink neon.
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