Virtua Tennis 4 On PlayStation Vita? Day One.

What we didn't know is just how much the company loves Sony's new portable.

“It’s interesting on Vita – technically it’s brilliant, it’s beautiful, and it’s really great to play,” SEGA's gaffer Mike Hayes told IndustryGamers about Virtua Tennis 4.

“We’ve managed to use a lot of the functionality of Vita. And we’ve made it very clear we’re going to support Sony with that title."

Hayes also talked up the Vita's potential for variable pricing, allowing publishers to capture core and casual players at the same time.

“Sony has made it very clear they want to target core gamers primarily. So we take that on board with the titles that we’re going to bring out,” Hayes added.

“The nice thing about the Vita, I think, is ultimately going to be the range of software pricing types that you can put on it so it’s not just the high end game at the high end price.

“You can do the mid-point, more like your XBLA or PSN titles and of course maybe even a small bite size of more app type software.

“For me, the strength of that device is the whole spectrum of software, that will either sell as physical or as digital. That, I think, is a big point of difference for us as a developer. So that’s pretty cool.”

Virtua Tennis 4 will probably be part of PlayStation Vita's launch line-up, which is due later this year in Japan. There's some new footage of the game after the jump.