While the PlayStation Vita hasn’t got off to an especially speedy start, it’s not doing too badly. Speaking as part of a follow-up to this morning’s annual earnings report – in which Sony curiously withheld Vita sales data – new CEO Kaz Hirai revealed that the handheld has sold 1.8 million units in its past year. Obviously, the device hasn’t been on the market for a year, so that number covers its sales from launch up until the end of March 2012 in North America, Japan, Asia and Europe.
Sony previously reported that it had sold 1.2 million units at the end of February 2012, meaning it sold a respectable 600,000 units in the month of March. Considering the 3DS sold about 2 million units across the same period, the Vita’s figure isn’t especially bad – though obviously Nintendo’s handheld is a year older.
The Japanese company noted earlier that it expects to sell a combined total of 16 million units across Vita and PSP this financial year (ending March 2013). Assuming that the PSP manages to sell 6 million units during the period, that would mean Sony is targeting a figure of around 10 million units for the Vita. At current pace (around 600,000 units a month) the system would miss that target, so Sony clearly has some big announcements up its sleeve.
Naturally, Hirai wouldn’t disclose those announcements, but he did stress the importance of quality software. He said:
A game platform, like Vita - the software is the key to success, how good the software is. We have to reinforce the software area in order to improve the business, that is the basic line.
And vis-a-vis Vita, at this moment, there is no decline or lack of motivation as a portable platform. And also, in order to connect with the Network, this is a very important product indeed for us, and therefore we still have a very high motivation to develop this further. There is no change. And services and software must be strengthened.
In other words, the collaborative approach is very important, so is third-party. And from first party studios, the titles will be presented one after the other, so please look at them and give your evaluation based on them.
The company officially announced Soul Sacrifice earlier today, with presumably much more to come at E3. Judging from Hirai’s comments, there’s a lot to look forward to.
[source eurogamer.net]
Comments 9
Those are decent numbers for a launch. Cant expect every product to sell 1 million in a weekend. I blame lack of marketing and product awareness in the States and a horrid launch line up in Japan using western franchises as the selling point.
Sony have never really got their advertising right. I can honestly say I know a few disgraceful people who don't even know what a Vita is. Still, alright numbers for now, but we need to see it pick up just like the 3DS did.
How is no knowing what a niche poorly advertised product disgraceful.
Vita's doing especially well in Europe right now.
@Sony_70
Well 'disgraceful' was a joke... Didn't think I'd have to explain it.
The point is, some people don't even know what a Vita is. Whereas Nintendo have turned DS and now 3DS into household names. Sony's advertising has just never been on par with Nintendo or Microsoft. Sony has depended on their brand name for as long as I can remember. But these days adverts really sell products more than anything else...
Lol I know a ton of people who don't know what a PS Vita is! In my opinion they need the following:
1. More games. Just like the 3DS it needed more titles at launch.
2. Better advertising. People need to know what the Vita is.
3. Bigger and better titles. We need more of the big name titles like LBP witch is coming out but not soon enough.
Considering the time of year that Vita launched in, I'd say the numbers aren't too bad, and their goal is very attainable. I'd expect them to shift around 2-6 million units alone during the holiday season.
sad the ps vita is such a good device,capcom destroy it by releasing mh for 3ds,hopefully ss can save it
is a killzone vita coming? i heard there is a battlefield vita in works
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