Erm

Sony’s been meddling with augmented reality for years, and this brand new LiveAction AR trailer shows just how far the company's come. The footage shows a poster being scanned with a smartphone, only for a lady inexplicably dressed as a schoolgirl to climb out of the display and pose for a photograph.

It’s really creepy, but the technology is undeniably mindboggling. Imagine if this was the future of advertising.