Remember when Sony’s marketing used to be edgy, controversial and memorable? Well, this brand new PlayStation Vita advertisement slots into all three camps. The French magazine promotion shows, well, a lady with four breasts. There are two on her chest and two on her back. The messaging is, of course, that with the Vita you can handle both sides.
The tagline on the advertisement reads: "Touch both sides. Twice the sensations." We’ve no doubt that the imagery will rile some people up – it already appears to be doing so on some forums and blogs – but that’s the whole point, isn’t it? People are actually talking about the Vita again, which makes a pleasant change.
[source twitter.com, via updates.kotaku.com, eurogamer.net]
Comments 12
This is great!
Almost as good as the 'black vs white' PSP advert from Finaland (?)
Whahhahahahahahahahahahahah classic!!!!!
Love it! Though I'm sure some sad-sacks will find it "offensive".
cheap , tacky , immature and sexist . well done Sony ! is there a version portraying a man with front and back genitalia ? (rhetorical question).
Now we're talking Sony.
@eliotgballade Only in your dreams, perhaps.
its good now bring on the games...
headdesk
-_____-
I wish I had time to post a face palm picture.
That's a pretty clever ad, IMO. Sure, it's a bit dirty, but sex sells, right?
If you have to use sex to sell your gaming device, maybe your gaming device isn't worth buying, why not use the games to sell it, oh that's right, no game worth buying the Vita
Can't picture this one seeing the light of day in the USA but it's funny and probably should have released a year ago as I've always felt the back touch pad was being neglected. Too bad the woman isn't at a beach as many of those in France are topless. Now THAT would have gone over well.
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