Sony Teams Up with Taco Bell for Tasty PS4 Promotion

Last year, Sony encouraged you to fill your face with cheesy gorditas in order to win a truck full of PlayStation Vitas – and now it appears to be running a similar promotion with Taco Bell for the PlayStation 4. The on-the-button folks over at NeoGAF spotted the embedded image, which shows a poster for the initiative and a ‘Greatness Awaits’ cup. The hoarding notes that you’ll need to grab a Big Box to be in with a chance of winning a pre-release console, and adds that someone will hit the jackpot every 15 minutes.

It’s too difficult to read the small print, so there’s no word on when the promotion will start or finish, but with the console’s North American launch less than two months away now, we reckon that the platform holder will be putting its marketing wheels into motion fairly soon. That means that you’ve probably got a couple of weeks left to prepare yourself for an almighty Taco Bell feast. We reckon that twenty Big Boxes should give you pretty good odds...

Update: And just like that, the competition’s promotional page has already gone live. Taco Bell’s official details note that – much like with the aforementioned PlayStation Vita competition – you’ll need to nab a belly-busting $5 Big Box to be in with a chance of winning. The top prize includes a PlayStation 4 console, a copy of Knack, and a year’s subscription to PlayStation Plus. It sounds like a pretty good deal – but is it worth the heart failure? You decide. The competition officially starts on 26th September.