Sony is struggling to keep up with demand for its impending next generation console. Despite increasing its internal estimates after an outrageously strong E3 showing earlier in the year, the company conceded that it may not be able provide everyone with a system this Christmas – and that issue’s been exacerbated by the Xbox One’s delay across Europe.
“The level of pre-orders is real high,” SCEE president Jim Ryan told Dutch television network RTL News. “There will be some stock which is not set aside for pre-orders, but you’re going to have to get up really early or go to bed very late, depending on what your habits are. Demand is very considerable.”
Microsoft delayed its own system across a number of key European territories earlier in the year – a move which furthered interest in the Japanese giant’s machine. “Our plans were made a little bit more complicated when our competitor decided that they weren't going to launch in the Netherlands before Christmas, so that obviously meant demand for the PS4 increased,” he added.
The platform holder has already amassed over one million pre-orders of its soon-to-be-released device, but analysts suspect that that number could already be significantly higher. Exactly how many systems the firm will be able to ship this year is unclear, but the organisation has said that it wants to sell five million units by the end of March.
[source rtlnieuws.nl, via neogaf.com]
Comments 13
They need every penny/dollar/euro. Sony is tanking... As much as i hate it. My Sony Xperia Z will become a collectors item if they dont come in the black this year ( Financial)
I think Sony is gonna be just fine. Wants more secrets are revealed about the XBone even more people will flock to PS4. Microsoft is too money-hungry.
@Sanquine A lot of the last quarter's disastrous performance was down to Sony Pictures. They're not doing great, and they definitely need to trim more fat, but products like the PS4 and their smartphones are tracking reasonably well. I think Kaz is doing a good job - though there's obviously still a mountain ahead.
@get2sammyb They need to sell their TV section That is also downgrading the profits all the time. They need to reinforce the business units that are strong: Playstation , Mobile and pictures
@Sanquine The problem with Sony's TV's is that even though some of them are generally better than what the competition is offering, they aren't competitively priced - which is a constant problem with Sony products even though they're usually worth every penny.
With Sony Computer Entertainment (once the PS4 launches), Sony Pictures, Sony's mobile division and perhaps even Sony Online Entertainment performing considerably well, I don't think they'll havemuch of a problem making a profit next quarter.
@Lelouch
@Sammy
Sorry for overreacting but i lost myself when i saw Moody's & Finch wanted to give 'Junk" rating to the debtstatus of Sony .
@Sanquine I'm sure this is exactly what will happen, we will see less big TV skus rolling out from sony, and hopefully fewer big budget movies that nobody is really interested in.
And keep in mind although it won't be much Xbox one and XB1 game sells put a little change in sony's pocket as well.
Sounds like good news?
@longshot28 Haha, are you serious? I feel like I should I know this, but how exactly?
I enjoy not been force to pay a extra sub for accesing Netflix
@Sanquine My Sony Reader Daily Edition (prs-950sc) pretty much became a collectors item because Sony hasn't really bothered competing much with the likes of Kindle, Nook, etc. Kinda sad, because it was such an awesome Xmas present a few years back and used it for a lot of college reading. The biggest issue with it was the price. Quality product, but the alternatives were so much cheaper.
I recently heard that Sony's biggest business is, get this, insurance! I was gobsmacked when I heard that their only really profitable business is insurance and the rest is like overhead. I really hope that ps4 works out for them.
@Shellybird27 Sony being part of the Blu-ray disc association will see a small amount of royalties for every BRD / Drive sold.
Being that XB1 now uses BR drives and discs sony will make 2-3 bucks for every console sold and a dollar or so per disc.
The analyst predicted about 150-200 million in the consoles lifetime.
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