Could this generation be any more different to the last one? There were times during the PlayStation 3 era where Sony's flagship gaming brand felt like it'd been pushed into the background, but you can't avoid it these days. Case in point: the platform holder's just renamed Times Square's gigantic 2,150-capicity concert venue to PlayStation Theatre [You can shove that American spelling - Ed]. Like, what?
Apparently, the entire venue has been rebranded with a PlayStation-inspired interior, while the partnership will extend to live performances on the PlayStation Network. The likes of Bon Jovi, The Eagles, John Legend, Rihanna, Selena Gomez, and more have all rocked out the arena; New Found Glory are set to make a Head on Collision with the location in October, too.
This doesn't really mean a whole lot in the grand scheme of things, but it's nice to see Sony really pushing PlayStation back into the mainstream after a period behind-the-scenes with the PS3. Have you ever been to this venue before? Which band or act did you see perform? Climb onto the drum kit in the comments section below.
[source blog.us.playstation.com]
Comments 7
Well now we know next year's PSX venue
Damn right.
@adf86 I doubt it would be big enough tbh.
Best part about the location, across the street from the big Toys R Us, just in time for Christmas. And since it was formerly the Best Buy theater I'm guessing it probably wasn't even outrageously expensive, Best Buy was probably just looking to get out.
It's a win.
Thats pretty cool, but which one did they buy? Being in TimeSquare is big publicity.
push times square equals playstation theatre!
@NomNom Was the Nokia theater for 5 years, then Best Buy the past 5. My best guess is they didn't buy it, only leasing it for 5 years like the other 2 previously. The main marquee is actually on tiny side street on 44th, you can barely see it from Broadway, that's just the corner of the building with the Viacom entrance. Still a great location to be in the center of Times Square across from Toys R Us but I don't think it will noticeably appear during any New Years Eve broadcasts or movies or TV shows filmed there.
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