Weirdness: Japanese Telly Has No Idea Who Shuhei Yoshida Is

Shuhei Yoshida, the affable executive in charge of Sony's Worldwide Studios, is one of the most high-profile names in games, but Japanese television doesn't have a clue who he is. The suit recently attended an exhibit about the history of video games, and was interviewed by a show called Mezamashi TV. However, the producers didn't realise that they were talking to one of the industry's most recognisable suits.

Instead of correctly labelling him as the 'President of SCE Worldwide Studios', the program simply described him as a '50-something-year-old man'. Job titles are obviously massively important in Japan, so it's clear that the show makers simply didn't have a clue who they were talking to. Fortunately, the well-humoured veteran has seen the funny side, updating his Twitter biography to describe himself as a '50-something-year-old man'.

Good times!