The format of Sony's E3 2016 press conference this week was unlike anything we've ever seen. Not only did the platform holder hire an orchestra and stage the show in a theatre, but it was also structured differently: speakers were kept to an absolute minimum, trailers were rarely prefaced, and oftentimes the audience was left guessing as to what was on show.
According to the platform holder's very own Adam Boyes, it was all a very deliberate plan by the company to switch things up:
"I think the theme in general for this E3 press conference for us was to surprise and delight," he said on the PlayStation Livecast. "Predictability was out of the door. Everyone was like, 'When's Shu [Yoshida] going to be up? When's [Scott] Rohde going to be up?' We're like, 'No, we're throwing that out, let's bring in an orchestra, and let's try [to keep people guessing at] every turn and every corner."
It's a stark change of approach from a company who has, historically, been a bit too formal in the past. But much like its software, the firm seems to want to flex its creative muscles with everything that it does these days. Other companies will surely copy this format in the future, but the challenge for Sony will be reinventing its approach all over again.
[source youtube.com]
Comments 9
Sony did amazing at this years E3 the best part of E3 was Sony's conference, well done. All i can say is, they had me delighted & surprised especially with them games.
I don't think anyone can deny that Sony showed how an E3 show should be, game after game, talk only when absolutely necessary (devs can do that at PSX) and leave them wanting more.
Yes. I wouldn't have felt embarrassed watching this with family and friends, unlike Ubisofts etc..
Excellent format.
They succeeded!
I wouldn't say there were too many surprises, aside from Insomniac making Spider-Man, but it got the 'delight' part right for sure.
There's no argument to be made against it, they surprised and delighted.
So many of these events have way too much unnecessary waffle that bores. Great to see Sony showing everyone else how to keep things exciting and interesting. Stop stalling for time or putting in filler and show us the good stuff.
Yep I loved the conference, was easily the most exciting one. No horrible cringe moments that I can remember and plenty of awesome looking games.
I haven't watched the conference itself, just all the game videos because that's what it's all about really. I wasn't expecting much so was pleasantly surprised at how good all the future games look, especially Horizon: Zero Dawn
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...