Resident Evil 7's Marketing Machine Has Started Early

Its never really a wrong time to market your game :s

Smart move to advertise it during the walking dead to get people that like zombies to want to play a game about zombies lol. I wonder if resident evil 7 is coming to the switch that would be cool

looks like a great horror game

but that is NOT Resident Evil

The game is out in just over a month and with Christmas and the New Year festivities, its possible that Capcom wouldn't have all that much time for marketing.

I do think there is a 'wrong' time to market a product. You wouldn't want to see Ads for 6 months before release or too much info that gives away some major plot point just because they have nothing really 'new' to show because of over-saturation.

Whilst I am pleased to hear that the Franchise is returning more to its Horror routes, I am still undecided on whether this will reinvigorate my interest in Resident Evil. The video above does nothing for me either to convince me this will be worth the investment.

@FullbringIchigo But what is resident evil? If you play the first game and then the 6th game back to back, you see just how different they are. They're not recognisably in the same franchise at all. Resident evil has changed so much over the years that you could play one game in the main series, and then say that almost any other one is "not resident evil". The game is taking a very different approach to other games in the series, but then so do 4, the most critically acclaimed entry in the franchise. At this point, if it's just a good game, then it's more worthy of the resident evil name than many others in the series in my opinion.

@BranJ0 Resident Evil, the first 6 had a "feel" like they were a bunch a horror B-Movies, they had silly lines and over the top characters but that was part of the charm

the game play style wasn't what made Resi what it was, that's why it survived changing from fixed camera to over the shoulder

i don't think i can explain it well enough but this game while fun and looks like a great horror game just doesn't FEEL like it's Resident Evil game

even when 4 came along and changed how it played it still felt like a Resident Evil game and i just don't get that from this, i see this and i see a game trying to copy Outlast or P.T, i don't see or feel Resident Evil from it

@FullbringIchigo Huh, that's actually a good point! I never really thought of it that way, but I suppose this one is more of a pure horror game. In that case then I completely understand why you wouldn't want to buy it, since it does kind of lack the resident evil "feel". I guess I was too busy focusing on the gameplay changes that I didn't realise the tone was fairly constant throughout

I'd have to say they started the machine up when they did the first demo, and now their kicking the machine into overdrive. This is arguably capcom's last chance to restore faith in the RE franchise, so it's good to see them actually trying.

The game isn't too far off now, so it's probably a good time to start, honestly.

@johncalmc I just played it tonight - its really good. I played it standing (so I wont get motion sick, plus its more immersive!) and I can see myself playing the whole game in VR. What a great atmosphere and since there is a bit of a roomscale to it, you can peek around corners, look closer at objects and you know, make a step here and there and turn around etc.

Just don't expect the HD graphics from your 2D telly and you are good to go!👍

Im really hyped for this. Its clearly not a Resident Evil game per se, its got the title purely for brand recognition. That trailer is a complete mess though.

I played the demo and enjoyed it a lot. I have never really played a horror game before, but the Silent Hills demo (whatever it was called) and this are making me interested.

@FullbringIchigo games have to evolve. otherwise people get bored, they been 3rd person for so long and this revamp looks thrilling!

@wittypixel i don't have an issue with the change in perspective, i just don't get that "Resident Evil" vibe from this game, i mean it doesn't even seem have Zombies or a viral outbreak and it's supposed to be set after the events of RE6, in a world where all that went down it just doesn't seem to fit

i feel that this was originally going to be a new IP but capcom was afraid it wouldn't sell so stuck the name Resident Evil on it to give it some brand power

@FullbringIchigo Quite a late response here but I agree with you. In different ways, the RE series has always been quite silly. The tone of the first 2 was more consistent, it was taking itself seriously but had some bad voice acting and some very silly action movie things that I think people forgot about when complaining about later entries in the series. Let's not forget that RE1 is a game where you have a grenade launcher after about 20 minutes of gameplay. It's a game in which you're rewarded with an rocket launcher that holds infinite ammo. RE3 had basically the T1000 with a rocket launcher chasing you through the city.

For me, RE4 jumped the shark quite badly since it was now about hordes of enemies running at you, and had awful parts like QTEing over laser beam traps and fighting enemies that have miniguns. The fact that it gleefully disposed of Umbrella in the opening movie, wrapping up something that had been build up over 4 games (1-3 and CV) in a couple of lines in an intro, really annoyed me as well.

Anyway, it still had this camp feel to it, it may have been more action movie camp rather than B-movie horror camp, but it was there in full force. RE7 doesn't. People have this strange myth in their heads that RE1-3 were these truly terrifying horror games when in fact you were usually in a brightly lit room and wielding grenade launcher or other heavy weapon.

That all said, and sorry for typing so much, but there are some clues that this isn't as un-RE as it first seems. One is a spoiler so I won't mention it but you can find an article on Eurogamer about it if you're interested. Another is that a logo in a photo in the RE7 demo appears to be the famous Umbrella one. Not sure but it might be. My theory is that they're playing it straight and fairly flat for the mainstream advertising but will hit us with the actual RE stuff as we play through the game.

@Matroska perhaps your right but i still won't get it day one, i'll wait for a full review first (which i don't normally do)