Ubisoft insinuated this week that it cancelled production on a more "traditional" game in order to bolster the content pipeline for its suite of "live games" – titles like The Crew, Rainbow Six: Siege, and The Division which are being iterated upon with regularity. But while this is clearly the future that publishers see for the PlayStation 4, is it what you want?
First, let's define what these so-called "live games" actually are. It's perhaps easiest to point to the industry leaders right now: Destiny and Overwatch. Both games were actually criticised at launch for shipping with small amounts of content, but they've flourished since, seeing constant updates from their respective developers to keep them relevant and cultivate an engaged audience.
Consider Blizzard's gigantically popular first-person shooter: it's been augmented with themed events, extra maps, and even new heroes – all for free, fuelling a larger business model involving Loot Boxes. While Destiny has received big-budget expansions at retail, it's also been subject to a multi-year plan, which has seen everything from Sparrow Racing to festive events keeping the game feeling fresh.
And it's something that all publishers want in on, but is it what you want? For this author in particular, games have always been a bit disposable, and not in the negative sense. Moving from one game to the next is what many have done for decades now, the variety that the industry affords offering all sorts of different experiences that can be enjoyed and then set aside.
But it seems like the major publishers are less keen on creating those breadth of games, and want to keep you engaged with a handful instead. It begs the question: is that what you want – and can the industry even sustain a large number of these "live games"? It all feels reminiscent of the race in the MMO space, doesn't it? Many battled for World of Warcraft's crown, but few find their servers online today.
Publishers may argue that a small and dedicated audience is sustainable, and that may be true – but do you want new and original ideas to be cancelled while content quotas are filled for The Crew? It's an interesting discussion, isn't it – and it's one that's probably going to run and run. Make no mistake, fewer games with longer tails is the future that the majority of third-party publishers are looking to – but is it what you want?
Which "live games" do you find yourself returning to on a regular basis? Do you feel that you have room in your life for more than a couple of these? Do you like the idea of games living long beyond their launch date, or do you prefer the older model where software was more disposable? Drop a big update in the comments section below.
Are you a fan of the "live games" business model? (150 votes)
- Yes, I only buy a few games a year so this is perfect for me
- Hmm, it very much depends on the game
- No, not if it means less variety and original ideas I'm not
Please login to vote in this poll.
Which of the following "live games" do you currently play? (112 votes)
- Battlefield 1
- Call of Duty: Infinite Warfare
- Destiny
- Overwatch
- Rainbow Six: Siege
- The Crew
- The Division
- Other0%
Please login to vote in this poll.
[source bit.ly]
Comments 62
The new gaming business model "$60-to-start".
@rjejr Pretty much, yes. But I do think that's a cynical way of looking at it: the support for Overwatch has been excellent, and technically you don't need to spend a penny to take advantage of it.
It's definitely not bad when done correctly, it's just different to what we're used to.
I clicked "Other" for Splatoon, but I'm so done with it now I'll probably skip S2.
After FFXV I'm really considering never buying a game again until it's done. Including the FFVII remaster bundled on PS5. I'm OK with sequels - seems like the whole industry is sequels some days - and $20 offshoots like some games get, but I'm not a fan of dragging stuff out in a $60 game. Free-to-play keeps me interested - Fire Emblems Heroes is pretty good for anybody who like easy strategy games with no permadeath - but it's free, then can do what theywant, you get what you pay for. And when I pay $60 I want an entire game.
@get2sammyb Cynical is what I do.
I don't play games like Overwatch or Destiny or WoW, so they can do what they want, but when a JRPG like FFXV says - we'll be adding a bestiary in a few months, we'll be adding in the cut scenes that explain the story in a few months - that makes no sense. Finish the game before you release it. I'm OK w/ the carnival, that was just Home on PS4, but the bestiary, the story, that has to be in there when it releases.
Maybe I'm just getting too old for videogames. Han shot first.
@rjejr I agree with you. Like you say, the fact they're adding scenes to explain the non-existent story is not good enough.
I think it's very much situational on the game. Overwatch, as mentioned, is doing very well. While I would love to say R6 Siege is doing well following this model, there are some basic elements in the servers and engine itself that, one year later, still persist as major issues. That is why I'm holding off on buying the Year 2 season pass, to see if they actually do what they promised in terms of performance and server fixes.
I understand why people like them. However I prefer to pay my £50 once, then have a game with all it's content that will last forever.
I don't see CoD as a 'live' game as such. Its format hasn't changed in years in that you pay for the game and get a campaign, co-op and MP with a certain number of maps. If you enjoy the MP, you can buy DLC and every year, a new game is released. Yes its now got Supply Drops which I guess adds new content. Its the same with Battlefield too.
I don't know about Overwatch as I don't play it. I see live games as games that release a core amount of content and that building up over a period of time at no extra cost - like Hitman too. Games where you don't get all the content at once - maybe I am wrong on that.
I know you talk about new ideas, new IPs but wasn't Destiny, Overwatch, Division and Seige all new IP's - not necessarily wholly new ideas as such but new IPs none the less.
My most anticipated release of 2017 is a new IP - Horizon. It may not be 'entirely' new in terms of genre or even 'game-play' but then neither was Bloodbourne or many of the other new IPs we had this generation and all 'borrowed' from other games in some aspects. but then I think its difficult to come up with something completely new and unique.
Personally I tend to get more excited by a new IP than another addition to a franchise. The games I am most excited by are games like Horizon, Days Gone, Cyberpunk 2077 because they are new and I expect the 'whole' game to arrive on Day 1!
I don't like that one bit, I also don't have any of those games listed in the poll.
I don't see a problem at all, how can be anyobody mad because you get months/years of fresh content from your initial purchase?
Don't mind it as long as future contents are free. However, if they're gonna charged us for them then the content better be good and priced reasonably.
You're missing a "None" answer hehe. I believe gaming would lose a bunch of players if it ever went "live games" only on consoles. For starters, aside from $60 to start, you actually have to pay PSN/Live/Nintendo-something to play, I'd rather play on PC paying for the game only if it was the case, or even not paying for the game (there are tons of free-to-play "live games" on pc).
But then, I don't believe that's the future of gaming. Ever since PS3, especially towards its end, games have become more cinematic... So far that the first things to be shown about a game as selling points are its graphics and story instead of gameplay. I believe they'll become more and more cinematic at least for the immediate future.
Edit: Forgot to say, there's a space and an audience for everything. If anything, I believe developers are going to explore every possibility, from alternative titles (like indies) to online live experiences to realistic-hollywood-like games.
I kinda want to have my cake and eat it, to be honest. I've sunk a lot of hours into Destiny, and i still play regularly. I do love single player games though as well, and I play a lot of different games anyway, so I've never felt like I had to choose one or the other.
Would I want more live games? Well, personally, no. Destiny covers that space for me, and I don't really have time to allocate to a similar experience (say, the Division), so I'd rather Bungie keep making Destiny, and everyone else offering me one-off experiences.
But that's not exactly fair, is it? There are a lot of people who sink countless hours into their live game of choice, and so many more that might not have even found the live, long-term game that clicks with them the right way. Live games don't all fall in the same bracket, and more of those games coming, does not necessarily mean there would be a lack of innovation.
It's a tough question to answer one way or another, but I believe there is room for both. The tough reality is that a lot of the live games are going to fail, being so dependent on live communities, but same goes for single player games, there's a lot of them that might be great, but will fail commercially due to reasons such as poor marketing, crowded release windows etc.
@DrClayman You brought an interesting point... Usually, once gamers find their live game of choice, they stick with it, there isn't much of a chance for other live games for a long time.
It wouldn't be very wise if developers released many live games at once, I guess.
Live games themselves are not so much of a concern, more who decides when and how the servers get turned off, especially on console. How long til we just can't play destiny any more and have to upgrade to 2? For Honor has its open beta this weekend. You could pay full price for it next week and they could potentially shut the whole thing off in a month (they won't) if it all goes wrong.
@get2sammyb Dont agree one bit. Whats next servers cost €60 extra. Games are worth nothing with these practices maybe you will sell your soul i wont.
I rarely play live games, to me playing games is like reading a book or watching movies, I don't want to read the same book or watching the same movie again and again.
The only live games I play is diablo 3 coop on ps4 but I don't think thats a live games, the game was feature complete from day 1.
I feel like final fantasy xv is being pushed into a live game, and it's terrible. The moogle chocobo carnival was dumb. I just want the game to be done.
I like the idea of it so i don't have to buy ever version of a game, this is something I've thought about before, why make a billion cods when you can keep adding dlc and making the game better. This would work great on sports games too. It kind of reminds me of Nintendo as they only make one mario kart or smash bros per console, and now they can keep it live as seen by their dlc practices. This really only works for multiplayer games and not so much for sp games. I'm glad for honor is taking this route because it's the multiplayer game I've been begging for. I can't stand shooters.
The only live game i play is street fighter v. Not sure I'm a fan of the format.
It's an interesting discussion I think.
Personally, I'm more of a singleplayer gamer, with Halo and Tekken being my only serious online experiences. I think a live model isn't too bad for multiplayer games, as long as you get a good amount of content out of the gate, with future updates expanding on what's there instead of adding what should have been there to begin with (what Street Fighter V should have done). I kinda think Call of Duty could work with this model, having a new game appear less frequently and having some DLC packs or a larger expansion in place of a new game that year to build upon what's there.
Of course, there can be drawbacks. As mentioned, the servers for a game will eventually shut down, and of course there goes your game. Another thing mentioned before is that there are already stalwart titles that use this kind of model: World of Warcraft, League of Legends, Team Fortress 2 if it counts, Destiny, and now Overwatch. I don't it would be a good idea to make a game on that kind of scale, especially since some of these games have been around for a long time. Some of those are PC only games yes, but even on console it could backfire if the game doesn't catch on quick enough. Even a devoted community may not matter if it's too small, but it doesn't need to be gigantic either I think. It's a model that can be done right, but it shouldn't be widely adopted.
Now, for singleplayer games, I'm not really all for it. I think if a game allows it, there could be a stream of (post release I should stress) DLC and support, meaning a few packs and extras, in addition to a complete game from launch, but not a full on service. Using Assassin's Creed as an example, I'd like to have DLC packs of missions with a separate storyline, a bonus area or two with that, priced reasonably depending on amount of content of course, and support in case any bugs linger around. Kinda similar to Grand Theft Auto IV. A full service I don't see working, as singleplayer games have a shorter shelf life, and I feel it would be better if a game had a few DLC to keep you interested for a little bit, then move on to another project. I don't even trade my games in unless I dislike them, and will happily replay something if I feel like it, but to have support for a lone game with set replayablity going for an extended period of time could be a problem. The kind of launch from games like Street Fighter V would be horrific for games like Assassin's Creed.
I only play Destiny and only really have time for that, I'd play others if they were any good but Star Trek and Elder Scrolls online are both just a bit rubbish. I'd want an MMO RPG that's actually good on console but that won't happen. Other than that I'm happy to keeping chipping at single games. I don't need a catalogue of Ubioft games that grind my brain matter for 3 years.
Overwatch was online only multiplayer shoot thing and it released with about half a dozen maps and a couple of game modes, if you only played it for a month or so then you got ripped off. Post launch support is irrelevant for a £60 game that offers little but wants you to hang on and buy loot boxes. Pass.
I can see why publisher wants this but their business model is risky. Some games achieve longevity but most sink within a year or so. A balanced portfolio is better to balance out gamer types. I am not a huge mp fan, I am not that competitive and seen some nasty behaviour online so I see that as an entry barrier that a lot have. These games require loyalty and that is hard to foster. Bungie had it from the halo days, overwatch because of blizzard.
I play a game and move on, I may revisit but not regularly. The key thing I hate is that these online games die with age. I can fire up my 360 and play Portal if I so choose as long as the hardware holds up. Will that be the case with the division? Doubtful.
Not one of those games in your poll I would even consider buying!! I've always loved rpg's and adventure games. If this is the future of all big publishers then I'm out!! The only publisher that has any right to support a game in this manner is rockstar, GTA is incredible value for money considering all dlc is free. Other companies like Bungie just use games like destiny as a cash grab keeping players paying more and more for very little actual content.
I can't play online games as i can only get online via satellite which is fine for internet, Netflix etc but with 800m/s latency it's not ideal for online gaming.
Destiny works but I am alone, no other players appear.
I can't even connect with Nioh so I obviously prefer offline gaming by necessity.
Would have been nice to see a None for the which games do you play poll. I don't play any of them. I'm a dinosaur that prefers single player games.
I don't play anything that isn't single player so have never experienced any of these games.
It disappoints me that games are now being released that ONLY focus on being multiplayer as there are several titles I might have been interested in if they had a one player option; Star Wars Battlefront, The Division, For Honour etc
Single player titles such as Uncharted, Assassin's Creed & GTAV have had multiplayer tacked on so why can the reverse not apply?
@get2sammyb £50 for Splatoon and new updates weekly to build it up. And those were free. I think this is the lynchpin here. It has to be the right type of game, and it has to be free.
Splatoon and Overwatch can do it due to their very nature. Online shooters. New content benefits them, constantly opens new ways to play instead of adding new story content.
I think thats the thing. If its just weapons and maps for free frequently instead of new chapters to an RPG, it feels better.
Now for what Ubusoft is proposing? I can see it working somewhat. Itd never work in a game with a big story or single player focus. So the battles have to be chosen wisely
Don't care, if it looks good I'll play it, if it's rubbish I'll sell it
Sounds like a slippery slope. Next will come the mandatory "we can't give you free stuff forever" subscription service.
My worry is that if the big developers go for long-life games, we'll lose those games that gave us great stories and characters. GTAV, Uncharted, Horizon ZD, TLOU, etc
@Tenacious-P
For Honor has a Single Player campaign. 3 to be exact. One for each faction.
I'm not a huge fan of the model if it means we end up with less choice than before. Gaming feels like it's becoming more sterile and by the numbers and has lost some of its purity. More and more games feel like they're designed by boardroom committees I know this is largely down to ballooning budgets and publishers are having to find more creative ways of making money but do all games really have to cost so much to make? I feel that this stagnation among many western developed games is part of the reason why there is renewed interest in Japanese games.
I can't help but feel Ubisoft's tactic will in the long term just shoot them in the foot. Last gen many publishers shoehorned multiplayer into their games to attract more consumers and keep them playing, but I think this tactic failed because people tended to still only buy the same multiplayer games each year - namely Call of Duty. I think the same will hold true if more games becomes service based - consumers will still only play a few long-term. Ubisoft may even find they end up with their own games competing with each other for gamers' time. Not every game can be a Destiny or Overwatch. I don't think the prospect of continued support and a stream of content will necessarily attract more people than would have originally bought a game anyway.
Gaming for me is largely solitary, with occasional split screen multiplayer. The social aspect is centred on talking about games rather than playing them with other people. I don't have PS+ and haven't renewed my Xbox Live subscription for years. I've always enjoyed single player games and a variety of genres. The success of single player only titles like Skyrim suggests that there is still a market for these types of games.
Surprised GTA V hasn't had a mention in this thread. Probably the best example of how a "live" game should be done.
I sincerely hope not, I like to replay games but not on a daily basis doing pretty much the same thing, which is what these games demand of yourselves. They have a place of course and there are many that like them, I myself like variety and new experiences and these types of games cannot provide them. Destiny is a great example, you will see everything that game has to offer into the time frame of a standard game, the rest is just rinse and repeat of content you've already played with the promise of a shiny new weapon at the end so that you can do it all again. I had fun with it and will probably get the second but I won't be playing all the time and for years to come. I just find the idea of playing something like GTA online all the time boring and that mode is the reason we didn't get any single player dlc, so I'll be wary of buying the sequel and indeed RDR2 before I see how much this game model has crept in
As the old saying goes, variety is the spice of life. The live game thing (live, is that the term they've coined for it?) is OK in moderation, Blizzard have been doing it for a long time well, but I find myself dipping in and out of their games as I see fit. I also expect Blizzard's model will be the gold standard here others will loosely follow, but only while seeing where they can squeeze every last penny out of their customers. As with any of these types of things though companies only look at the profits they see others making and never consider that by doing the same they are potentially fighting for the same customers and will never see the same return they are jealous of the likes of Blizzard getting.
I at least know that know that the indie scene will continue to put out stuff that gamers actually want (and let's face it, they even have "live" games covered in the form of early access). I'm also sure not every big company will follow this model, less competition when releasing new games will only see it be easier for them to make a profit. This kind of thing is always interesting to watch, but sucks when it directly impacts something you enjoy.
"games have always been a bit disposable"
Exactly. I don't want to play the same game for six months or a year, simply with minor updates. I enjoy having a bunch of new game experiences each year.
@roe I should have included GTA5 in the poll. It's a great example.
"Live games" seem like the console game equivalent of early access, where the game clearly releases in a very unfinished state and is worked on over time, which seems like a dangerous trend. It can work out well, of course, as stuff like Overwatch and Splatoon are a testament to, but it's also a way for publishers to funnel a minimum of resources into a project before they know if it'll sell well.
If the games good enough then why not?
Super fast broadband is here, this was inevitable. People put loads of effort into their games nowadays, they don't want that training and stat building to go to waste.
simple thing is how many live games can you play. These are just used as examples. So you might play
a shooter - COD
sports - Fifa XX
Racing game - NFS
Then considering you want to play story single player games. Who are they aiming for if you play 3 above you will struggle play any other live game. So your breaks in between if ubisoft dont make single player games someone else will fill gap. Then if your live game is a DUD aka Last years COD that they had & still have hammered the price down one or two & look at THQ.
Has anyone ever looked at the classics of PS2 and prior generations and said "Those games were all right, but what those times were really lacking was ongoing content?"
As a lonely kid, I used to dream about being able to play my favorite games with online multiplayer someday, but that's about it.
I absolute hate it! I think in about 10 years I'll be nothing but an indie player. But we can do nothing but blame ourselves. The idiots that buy the constant DLC released for these games are culprits.
It needs to be a really engaging game, the only ones I play (and not that often anymore) are Splatoon and Overwatch. I play others like Battlefront and Future Tone, but since those have paid Season Passes I am not sure if they count.
I do prefer this than yearly COD and AC that alienate last year´s userbase at $60 a pop. The only thing is that I assume this Live game model applies to mostly online heavy games, so it may get old fast for some people.
i think that it has to make sense in terms of the game itself. i don't understand how FFXV is trying to shoehorn itself into this category (moogle festival? wth?). it honestly feels forced to me, though i am looking forward to the solo-mission DLCs for the supporting characters. those at least make sense. with a game like Destiny though (which i've played on a daily basis since release), live events and the evolvement of the game itself feel natural to me. stuff like SRL, the Dawning, Crimson Days, and even the monthly advent of IB add a little bit of pizzazz and something to do for me and my buddies, and the incremental DLC has gradually built the game up from what it was back in Vanilla. it's crazy to think of where we came from, i can't see myself ever wanting to go back to what we had before (except sandboxwise, RIP special ammo come this Tuesday...)
a less open, more strongly structured or closed-plot kind of game (one with a definite beginning and end), naah, that doesn't need to be a live game, but one that's open to new additions, without a definite ending? sure, i've paid my initial admission fee because i like the way you play, let's see what else you plan on pumping out down the line. i like that for $20 or $30 a year i'm kept up-to-date with the latest multiplayer modes, there's a bit of new PvE stuff to play, and the new stuff keeps bringing old clan-bros who drifted to other games back to this one for a little bit. i can't keep up with multiple games at once like this, but i'm glad i have one going now that i really like.
Perhaps I'm being old fashioned, but I don't like the live games business model very much. I'd rather have all the content in a game at launch instead of it starting off very limited.
However, a game being a live game wouldn't put me off buying it if it's done right.
@get2sammyb problem is, I find nothing enjoyable about Overwatch or any of these other "live games" in the list.
Thank God I've been collecting my physical media, because in about 5-10 years when everything is this online only garbage, at least I'll always be able to play something good.
Do people like the crew?
I read some reactions here which made me think some games make it ok like Overwatch. Which I still think could have a killer singleplayer episodes please also available offline.
I haven't got any of those games on that List I just find them all boring really and I avoid any games that have to be online all the time to. I am glad I don't follow the crowd never have and Never will.
When will human start stop using this cheap human's "psychologically competitive" business?
Bloodily they even use gacha for it.
If you asked what "I WANT" i simply being honest.
I want a game that fully created as "Art"
which has value by itself, not being awfully competitive to rise the value.
No need as "Live Game" to exist.
I agree with your article, we move from game to game, because thats what life is.
More games we play, more experience of gaming we had.
A Game of itself.
I like the idea, but Destiny is a good example of now NOT to do it. Locking out previously available content because you don't own the newest expansion is stupid. That game also felt like a clear example where a full game was chopped into smaller parts and sold separately.
agreed, destiny was a terrible example of it. i played way too much of it in the first year too.. but for me, i thought the taken king expansion did not improve the game for the better at all, and it was £40 on top of £40 quid for the base game, plus £35 for two additional expensions (with meagre content).. i have not played it since finishing the kings fall raid.
the division isn't really a good example either imo. whilst i enjoyed the game when it came out, and got the platinum trophy for it, the actually game world didn't really offer anything interesting to do after you'd finished it. tinkering about with gear sets, and gear scores just made it more confusing than it needed to be, and didn't offer an incentive to play it. maybe the randomly generated undergrounds in the first expansion offered something new to do, but i didn't buy it because it came to PS4 30 days after everybody else, and by then the game was a bit of a wasteland anyway. at this point, i don't think the division will be able to regain a significant chunk of its initial player base, no matter what content they add to it in future.
BF1, CoD, etc. i regard as simply multiplayer games. yes, they have additional map packs that you can buy separately every few months, but for the most part the game isn't continually changing. i can drop in and out for a few games when i feel like it, without worrying about the experience having fundamentally changed, or feeling like i've been left way behind because i haven't bought some additional maps.
@get2sammyb You need a "None" option on the last poll as I don't play any of them...
I don't like Ubi's new strategy but I guess they look at games like Destiny etc that are supported long after launch and then their own slowing sales of staple annual franchises and feel it's a cheaper way to do business.
For me though once I've done with a game I rarely go back even if I enjoyed it and there's new content available. There's so many other games to play I'd rather move on and experience something else...
@Dodoo 100% agree. NONE would be the best option for me to select since I find all of the games on the list uninteresting.
I personally dont see a difference.
I paid full price for Hitman for example, and I have the entirety of the game.
I paid full asking price for Rainbow Six, and have the full experience for that cost.
It might not be the "whole package" right at the start but its still the whole package, you arent "losing out" on anything.
If you get rid of a game you can no longer play it anyway so there is little to no difference on that front.
And its very rare that anyone is going in blind.
These kinds of games are generally marketed as such prior to launch, so its unlikely therell be a "what the f…" moment.
In my experience, some games do better with this model because they offer a chance for them to evolve as they progress, improving mostly, and also giving their respective communities the chance to improve their own personal experience.
I'm always working on my world rank in Yugioh Legacy of the Duelist in ranked matches, but I don't know if that would count? Otherwise I'd be none of the above.
I play a bit of Overwatch once in a blue moon. That's about it. This isn't really what I want from gaming, and if more games go this way then that's just more games I'll be avoiding. I understand why Ubisoft want to go this route so they can chase the almighty dollar, but I'm more of a blitz a game in one sitting and then never go back to it type of guy.
@Radbot42 With online connection required always.
@NathanUC Guild wars on the PC did it that way but the content was big i played for zo long.
@wiiware good call didn't think about diablo3. It is all very repetitive.
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