Last year, Sony had massive success with the release of Ratchet & Clank. The game was, of course, excellent to begin with – but its huge success was aided by a lower than usual $39.99 price point. And it’s a strategy that the platform holder looks set to continue as it pushes the PlayStation 4 outside of its hardcore demographic and targets a wider audience.
Earlier this week it announced that Knack 2 will be $39.99, and it’s also committed to the same price for Everybody’s Golf. Moreover, in an interview with Eurogamer.net, PlayStation Europe chief Jim Ryan also revealed that PlayLink games like Hidden Agenda will be £20, so you’re looking at around $29.99 for those in the United States.
We reckon it’s a good strategy personally. The market has proven that there’s room for lower-priced titles in recent years, and we’re pretty confident Crash Bandicoot N. Sane Trilogy is going to demonstrate just how big that audience can be. The remaster’s going to be an absolute sales monster right throughout the summer – guaranteed.
Comments 10
knack's £29.99 in the UK.
btw: just noticed that all EA's pre-orders (madden, FIFA, battlefront, NFS: payback) are currently £59.99 for standard editions.
Yakuza kiwami is £29.99 too
@leucocyte Yup. EA's always had the highest prices for standard editions in the UK at £54.99. Now it's even higher.
And I still have to play Ratchet and Clank !!
I've picked up madden the past two years in sales. I refuse to pay over £40 for an EA sports title these days.
This is good. Hopefully Crash and Knack 2 both end up doing well critically and commercially. And when Spider-Man is finished, I wouldn't mind seeing another R&C budget release, even if it's just a remake of Going Commando in the same vein the last one was a remake of the original. Insomniac and Sony seem to be on the same page again, so I'm hopeful it can happen.
Ratchet and Clank is far from a budget game too. It was game of the year contender for me.
Cut price releases are the way forward.
£30 is a huge win for consumers and I want to support this model.
Why has Elite Dangerous got two prices on the store? One of them is only £19.99.
Whilst I doubt Knack 2 will be bought by me, its great that Sony have a selection of games at a lower price point. I wouldn't exactly call them 'budget' myself as I tend to think of the 'indie' price point as 'budget' - mostly because 'indie' doesn't fit ALL games in that range - AC:Chronicles, Child of Light etc are in that category too...
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