After the response to its E3 press conference last year, Sony went super-minimal with its E3 2017 show, cutting out all of the dialogue and focusing on nothing but games in a swift 60 minute presentation. But it’s been criticised for failing to show indie games and for focusing on titles more than a year away.
Many also felt that the media briefing was too short, with a lack of chatter from major industry names missed. Of course, these are all things that the Japanese giant has been criticised for doing in the past, leaving us pondering what people actually want from these pressers to begin with. And there’s no better answer than putting that out to you: the community.
We’ve compiled six questions which we hope will get to the heart of what you actually want out of PlayStation press conferences – from the pacing and structure to the types of games on display. Work your way through it, and then feel free to share any other suggestions you may have in the comments section below.
After all, you never know who may be reading.
How long should the average PlayStation press conference be? (150 votes)
- An hour or less is plenty of time
- Between an hour and 90 minutes is fine
- Between 90 minutes and two hours
- Longer than two hours, please
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What should be shown? (Tick all that apply) (630 votes)
- Big exclusive first-party games
- Third-party titles from various publishers
- Indie releases from smaller studios
- PlayStation VR content both big and small
- Updates on services like PlayStation Plus
- Hardware endeavours like new DualShock controllers
- Sales spiel including hardware and software performance updates
- Live performances from bands, dance troupes, etc
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How should the press conferences be structured? (147 votes)
- Minimal talking with an emphasis on trailers and gameplay
- High quantity of chatter from executives and developers0.7%
- A mix of stage talking and back-to-back games
- Pre-recorded videos, like Nintendo Direct
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What release timeframe should demoed games adhere to? (146 votes)
- Games shown should release within six months of the conference
- I’m cool with games shown being roughly 12 months away
- Exceeding a year is fine, but anything more than two is too much
- Just show whatever you want – I’m happy to wait
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What's the best way to introduce brand new games? (146 votes)
- A CG trailer is enough to get the concept across
- Cinematic trailers with gameplay spliced in are gravy
- I want to see a segment of gameplay being played live
- Just put a bloody logo up on screen – I’ll get hype anyway
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Would you watch pre-shows or post-shows with additional content? (146 votes)
- Yes, just tell me when you’re live and I’ll tune in
- Maybe, it depends on the kind of reveals
- No, just put it all in the main press conference
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Comments 39
Around an hour conference of just showing game trailers and gameplay focusing mainly on big first party games is the way to go. I am fine seeing stuff I would be playing in the next year. I enjoyed all of the "Live at E3" coverage that was offered, since that was a way to dig in a little deeper with some of the games and hear what the devs have to say. I think that is a better avenue for it than the press conference.
I think they can do nintendo directs like stuff every 3 months
I also like the live pre and post shows they can go more in to the games and more surprizes
Pre show can get the filler stuff, maybe some small hardware stuff. Main show should be mostly back to back games stuff before a tiny bit of talking to slow things down before ramping up again.
Personally I would prefer the main presser to be 60-90mins, virtually all games and a mix of everything 1st party/exclusive inc AAA, VR and Indie and preferably ALL to release within the next year - the games we can expect to play before the 'next' annual conference. So at E3 2017, all the games targeting a release before E3 2018. At most 1-2 games that may release within 12-24months. Only hardware to be discussed should be anything 'New' and I wouldn't expect 'hardware' announcements - like Scorpio - which are 18m away - same rule applies to hardware as Software.
Pre and Post-shows are there for all the 'chat' with developers, any sales spiel, updates to OS and console features etc. Also think that any 3rd party multi-platform games should be kept for pre and post shows too and can also have the developers/publishers chat and discuss what (if anything) is 'exclusive' to that platform - not that I agree with 'extra' content EVER!!
This is not 'specific' to Sony by the way, its how I feel ALL conferences should be. I don't mind if Sony (for example) want to put on a more 'theatrical' show with musicians. I do want to see less montages - acceptable in a closing moment and can include the 3rd party multi-platform releases but the bulk of the games shown should be given enough time to show the game and a snippet of the game-play as a bare minimum - at least 3mins each.
A Sony (or MS/Nintendo) show, should be what we can expect in the 'next' year - an overview of what we as gamers will be able to enjoy and focused on the 'exclusive' games (and Hardware when applicable) they are themselves bringing - not content they have bought the rights to market!
Their pre-show had several reveals, so they are essentially running a 2 hour show at this point anyway. I also realize that E3 isn't the only show that happens, so holding back some announcements for Gamescom, TGS, PSX is fine with me.
And bring back Kevin Butler, PlayStation VP of Gaming. Those ads were hilarious!
Sony e3 2016 should be the standard of future sony e3 conference, it's the right amount of trailer, gameplay and developer talking about their game.
Keep the show about 1.30 to 2 hour, minimal talking from developer about their game (there should be monster hunter developer talking about the game being the main series in sony e3 2017 conference), no pre show, just put the game in the main conference, if the game not important enough, put it in size reels in the end of the show. Post show interview is okay.
And stop announcing exclusives games news before e3 conference, like senua sacrifices or gran turismo launch date, put it in e3 conference.
So going by the polls at this point, Sony basically did everything right with its 2017 show. Why the disappointment then?
while the games shown this year were great I was still a little disappointed nothing major new was announced, tbf don't have earned a relaxed year been great for the previous 3 years, but most of what was there was exclusive and that'swhat I wanna see more of
like how it was presented minimal chatter and games being shown
@ShogunRok There was nothing 'fundamentally' wrong with this years E3 BUT the fact that the 'big' games were shown last year spoiled this year. This is perhaps why many would prefer reveals of games that are no further than 12months out to avoid seeing them for 2 (or more) years in a row.
If you look at the 'release' time preference, last years would have been classed as bad but because of all those 'reveals', it affected their impact this year. If Sony had kept those for E32017, this year would have been seen as great. They could of shown games like Persona, Yakuza, Nioh, Nier, Gravity Rush 2 etc - All games that have released in the 12months between E3 shows, and then had we been seeing Days Gone, Spider-Man, God of War and Detroit as 'new' reveals this year as well as games like GT Sport and Knack 2 for more diversity, E3 2017 would have had a much bigger impact.
There are games that were revealed 2 or more years ago that have been 'forgotten' now, maybe even lost peoples interest and hype - games like Dreams and Wild. Games like Shenmue and FF7 will always be in Sammy's dreams until they release but for some, hearing they could still be 3yrs away is disappointing.
Structurally, this year was fine - would have been better without the technical hitches.
Just do whatever. I'm not picky.
The format this year was good enough, but there were no big surprises and the only new games shown were the VR games which have a limited audience. Even the big game (Spiderman) had been strongly hinted at before the conference.
Take PSVR off the main conference and give it its own thing. Make it viewable with the PSVR headsets or whatever. Just don't make the rest of us watch it.
I don't like the Nintendo Direct method at all. Lacks the audience reactions and emotion.
Too much talking obviously isn't ideal but Sony's this year felt lacking without some. I quite like how Ubisoft do theirs.
I also had no idea Sony had shown stuff off before the conference, that bugged me. I tuned in for the time they said... Make the Conference longer if you've got too many games to show off.
Similarly, Nintendo should have announced the 3DS metroid during their main show, not the treehouse thing. Go into detail after the show but at least give us all the announcements together so those of us watching get all the news...
And there's got to be more than just a logo to show off, even if it's a logo plus someone talking about what they're planning for the game. Sorry to keep bringing up Nintendo but their E3 bugged me the most. We don't even know who's making Metroid Prime 4. Team Ninja again after Other M?
They could maybe have an occasional Direct type video that showcases some upcoming VR and Indie games. Individual trailers and announcements for stuff like that can easily be missed if you aren't checking sites like this all the time. Or maybe you guys can just make your own Push Square Direct with that info 😜
I really do think VR should have a place at these briefings. Its the one big thing (at the moment) that separates Sony from Nintendo and Microsoft. I know that for the majority, VR isn't relevant - it isn't for me either as I don't own a PSVR headset.
The one thing though that 'will' sell VR is games. Its no point hiding them away in a Sony pre/post show that even many of Sony's fans don't watch - let alone the majority of the press as they focus on the main shows.
I know its 'hard' to show VR but its also not going to help if they only show 30secs of game-play. Its that 'game-play' though that will determine whether people think its worth the investment in the same way that watching 5mins of God of War or Spider-Man may convince someone to buy a PS4.
Regardless of your opinions about MS or Switch, but I bet if they were to show a few games that really grabbed your attention and made you want to play, then you 'may' consider buying those consoles - VR is no different. In some ways it may actually have to try harder because of the costs involved - Headset, camera, Move and/or Aim controllers (I know 'optional') and for some watching, possibly a PS4 or Pro too. Chances are its not just 1 great 'must' have game but several with some 'decent' other games too.
Not only do Sony want to show that VR is not an expensive gimmick or show the 'few' that they will be getting some new titles, but they also need to show the rest of the gaming community (inc those not invested in Playstation) what they are missing out on and convince them to buy. The main way of doing this is by giving games a high profile showing, make us feel that its a must have device with must have, exciting games.
"Ladies and gentlemen, let me introd...."
SHUDDAP AND SHOW THE DAMN GAMES!
"Next we have a new IP AAA ga...."
MORE GAMES! MORE GAMES! GAMES! GAAAAAAAAMES!!
Surprised by 10 people voting for live performances from bands, etc. I thought that aspect of press conferences was universally hated.
Also surprised by more people wanting a mix of talking and demos than just wall-to-wall games. Monitoring the live chat, complaints always increase when people start talking, as @Starhops' comment illustrates.
let it go.already.people are making a big deal out of nothing
Give me something like the Nintendo Spotlight with more games and that's all I really need.
I wish game reveals were actual trailers, they can have splices of gameplay but I'd like to see a variety of locations and what the game is about. Sony seem to rarely do this any more.
@get2sammyb I'm guessing when people think of live performances, they're now thinking of the reveal for God Of War.
I feel trailers should be held to 12 months E3 to next E3. Having a section with logo only pictures is what would work better when talking on the future beyond 12 months with NO DATES! Information with out spoiler videos. Keeping the excitement for when you get to see them. The trailer shows you It coming in the next 12 months with Date reveled only then . I like speakers when they are happy and excited and show it. Sony needs a replacement for Kevin Butler! However Mark Cerny is always welcomed to me.
Getting voice actors in cosplay would also work for some fun times.
@ThroughTheIris56 That's fair, hadn't really thought of that.
I think Sony's 2015 E3 event should be their model.
@ShogunRok big first party exclusive reveal with gameplay. Spider-Man was amazing but we knew about it. They needed an opener that was brand new and showed gameplay and it would be amazing. Maybe some more release dates. Some games like Detroit didn't even have a year and that can be a hype killer
@ShogunRok gaming sites seemed to have driven much of the disappointment for me. Using words like lacklustre etc. I enjoyed E3 and for me many get caught up in the hype and ready themselves for a fall.
For me, the key thing is don't get my hyped for games that are a million years/may never happen.
I don't need exact release dates that are rigidly met but if you tell me this game will be out in the next 12 months give or take, I will be waaay more hyped then this game will one day be released on a platform. In a way, I quite liked this E3 from Sony because most of the games are due in 2018 which is fine. The only issue is that most of them had been revealed 1-2 years ago!
Anything over 12 months away should just have a t shirt which Shaun Layden then wears onstage.
It's best when they show games that are at most 9 months away from release, with quick teasers tossed in for projects that are 12-15 months away.....especially when they're likely going to get hit with a delay.
@hadlee73 Judging by the amount of anime girl avatars on here, I'd say a lot more than that.
I'm just joshin
@ztpayne7 @YETi @BAMozzy All very fair points. I was just curious to see what people thought after voting!
@ShogunRok If you look at virtually all E3 briefings, its the 'new' surprises that tend to be remembered and determine how great a show was rather than the games, regardless of how 'great' those are, if they have been shown before.
Even 'leaks' can affect the impact of a new reveal - look at Bethesda with Wolfenstein and Evil Within. All of MS's own big games were 'known' - either because they had shown them before or as 'predictable' as clockwork (Forza).
Anthem may well not be the 'best' game at E3 this year but what it had to its advantage over much of what we saw was 'surprise'. Even though we knew EA had something, no-one really knew what it was and then its teaser at EA followed by a 'slice' of game-play at MS's show surprised many.
I don't think anyone is saying that Sony's was bad by any stretch of the imagination but the only 'new' reveal was a remake of a game that's already been remastered for PS3 and came out on PS2. Monster Hunter was a big reveal too but being a 3rd Party multi-platform release kind of loses the impact for 'fans'. Its no different to MS's which had a lot of big reveals - like AC:O, Metro and of course Anthem as well as a number of other games like Code Vein, PUBG, Black Desert, Some anime fighting game and all those 'indie' games - some of which may be timed exclusives but very few 'exclusives'. Despite showing more games than anyone else, even more 'new' reveals, MS's was just 'good' at best.
I am absolutely certain that if Sony hadn't shown Spider-Man, GoW, Days Gone and Detroit last year, people would be absolutely buzzing about this years E3. Had they replaced those with the games that released this year, with at least a ballpark date - like Q1 2017 or March 2017, last years wouldn't have been 'bad' either.
Its seems that Days Gone may well be further out than E3 2018, does that mean we could see it a 3rd time in a row?
Push Square meeting their filler article quota for this week.
Shawn Layden walks out on stage
"The original Metal Gear Solid on PS4 with trophies."
@BAMozzy While those games are good, even great they are niche titles and aren't seen as system sellers in the same way as a lot of big first party western titles are. It's why publishers show games that are two years out because if they didn't they wouldn't have enough to justify a conference.
@adf86 Whether Niche or Not they still had other games that made up their year - Horizon ZD being the big stand-out title and the Last Guardian - which I guess then you would also call 'niche'?
If these games are not important or just 'Niche' are you saying that Sony have had a 'bad' year for the mainstream user?
As stated though, If Sony had kept E3 2016 to a snapshot of the year ahead, maybe at most a tease for Uncharted: the Lost Legacy as that was due out just over a year, they still had more than enough games - especially as they also had quite a lot of VR games and of course their 'indies' too.
I would still rather see the year ahead regardless of how many 'niche' AAA titles, Indies or VR titles that might be needed to supplement the 'mainstream' AAA games coming out. Its not as if these games won't be backed up by a plethora of multi-platform releases in a year and actually gives a more 'honest' look at what gamers will be playing in the near future - rather than the 'promise' of games that you could be waiting and waiting and waiting for...
Funny how you say those 'Niche' games aren't 'system' sellers and shouldn't command stage time, yet get quoted as reasons why the PS4 is better than MS who actually released 'more' mainstream AAA titles in the year between E3's. One of the PS4's selling points is the Japanese games and another of the differences between Xbox and Playstation.
Maybe they would get more 'sales' in the west if they were actually given more time and coverage at E3. I don't see them as being any 'less' important than games like Monster Hunter and SOTC - as well as games like Code Vein, Black Desert, that Dragonball Z fighter etc.
It helps show the diversity too. I can't say those games appealed to me - Nioh is the only one I would consider but I would still prefer to see the games coming in the next year regardless of whether they are 'Niche' or Mainstream, AAA or Budget, TV or VR....
They could try Nintendo Direct's formula someday. Maybe not at E3, but perhaps Gamescon? But I suppose if you're gonna do live stage shows, a little bit of talk is expected, and don't mute the crowd!
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