TGS 2017: Is This PlayStation's Best Ever Commercial?

We can do anything

by Sammy Barker Tue 19th Sep 2017

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Japanese commercials virtually always bring their A-game, but this new PlayStation 4 advert is a cut above. The musical marketing revolves around the theme that you "can do anything” with Sony’s current-gen console – but it gets its point across in remarkably jovial fashion. The clip will air in Japan throughout the end of the year.

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.

1
usb
Tue 19th Sep 2017

Not a big fan of musicals

2
ApostateMage
Tue 19th Sep 2017

I'm asking Santa for a rocket arm for chrimbo.

3
Quintumply
Tue 19th Sep 2017

Excellent work.

4
playstation1995
Tue 19th Sep 2017

no it's not.it was ok.I like ps4 it's a wonderful day. and the king commercial is the best

5
Derpie1
Tue 19th Sep 2017

Little mentally cringey for me...

6
legalstep
Tue 19th Sep 2017

Japan's advertisements are certainly more interesting than those in the west.

7
JohnnyBastos
Tue 19th Sep 2017

Er, no, it's nowhere near the Playstation's "Best Ever Commercial". Not even that impressive really. I'm feeling that headline is a tad too click-baity for the high standards set on Pushsquare, Sammy sir.

I really enjoyed that Destiny dance-off one a couple of weeks ago.