Whichever side of the microtransaction fence you sit on, we can all probably agree that they shouldn’t be affecting the way multiplayer matchmaking functions. Typically this technology is used to balance teams to an equivalent skill level, and ensure everyone has a quality connection to the match. Activision, however, filed a patent a few years back which has just been granted, allowing it to essentially fudge the way matchmaking works in order to push players towards lucrative in-game purchases.
The patent illustrates, for example, how “junior players” could be matched with “marquee players” in order to have them lusting after the pro’s gear – potentially driving microtransactions. It also hypothesises how playing habits could be identified, suggesting that a wannabe sniper could be matched with an expert sniper in order to push sales of better weapons. And scarily, it proposes placing players who have spent money in matches where their purchased items are extra effective, encouraging them to feel good about their purchases and thus drive more.
It’s all super shady stuff, and a Tweet from Bungie community manager DeeJ suggests that it’s already being implemented in some games. “None of this functionality appears in Destiny,” he wrote, indicating perhaps that there are titles where it does. For the record, Activision said that it made $3.6 billion from microtransactions in 2016, up from $1.6 billion the year prior. This patent, not-so coincidentally, was filed in 2015.
[source patft.uspto.gov, via rollingstone.com, twitter.com]
Comments 73
Not really a shock, everything about microtransactions seems to be geared to generate more sales, whether it is funneling the player to a store screen, the flashy lights and sounds associated with opening a lootbox or loading screens and in game reminders of the store. I would bet a fair chunk of money that there is a dedicated psychology team working on the best ways to sell these things in all the big publishing houses.
Wow. Activision's getting into the spirit of Halloween by giving us the scares
This sounds like a terrible practice. How is it fair to grant players who've spent extra money an advantage?
To put that disgusting £3.4 billion into perspective, the overseas premier league tv rights deal is £3 billion.
Ive just read the whole patent, that makes absolute sense business wise. But absolutely no sense why the f;&# we should keep playing. Its a con pure and simple.
If this is going on, which it is, the random drops wont be random either.
JEEEEEEEEEZ
That sounds like crap. I don't understand how this could be allowed. This stuff already wears me out, and it's gonna get worse.
@DerMeister
1.6 BILLION in 2015 to 3.6 BILLION in 2016? Damn skippy it's going to get worse...and with that kind of year over year increase, it will be implemented by all publishers.
Ok can we stop with the microtransactions articles. Yes they are in games, no they aren't going away, but you know what they are completely optional so stop acting like they aren't.
I love how they are the big bad boogie man of gaming this year.
To be honest the older I get the less I game, and with all this loot box nonsense happening I find myself even less drawn to it. I love gaming so it's sad in a way but I refuse to be ripped off and swindled.
@Tasuki they are allowed to call out things they can throw out opinion articles it’s thier website... they ain’t robots...
And I thought y’all were just a generic PlayStation website
Whelp good on y’all for calling out this stuff... and having opinions
Simple solution. You dont like dont buy. I bought SOW and havent purchased a single loot box. But i also dont buy online only games neither both are a gamble imo.
Absolutely disgusting if actually implemented.
@Tasuki
I really hope they don't stop. Why stick your head in the sand? Even though I avoid them like the plague it's still good to know stuff like this is going on.
@Tasuki
I agree, if the microtransactions don't mess with the way the game is played, I don't see the big deal. The kind of crap discussed in this article though has no place in gaming.
@Gamer83 Well i could not not disagree more. It started with endings locked behind DLC. Standard seasonpasses all the things you unlocked like a differrent color costume in the past are now DLC. Remasters coming with more expensive DLC then in the past and now even released incomplete or hold hostage with another title. Making games that make you grind to see the real ending or you could just buy lootboxes to make it easy. Yeah you are right its just my imagination. 😀 😅😐😟
The end of gaming as we know it is upon us! Soon old school gamers will be left playing indie games and one or two smaller publishers.
The dominance of microtransactions is inevitable. It will take a while for it to gain traction but it's going to happen. I can imagine a scenario when more and more people see someone with a paid-for advantage mopping up the match for the umpteenth time and think, 'screw this' and buy the boost. The tipping point will come for both the individual who gets frustrated at the grind for parity; and for online gaming as a whole.
It's likely that the trend will spawn a new, low-cost subscription based market where advantages cannot be bought.
@Gamer83 It's getting to the point now that not just here but gaming journalist in general are just using anything now to keep the microtransaction hate train going. I am waiting for the inevitable Microtransactions cause global warming articles to pop up soon.
@Flopsy Taking this to the extreme aren't you? You know you can just stick to retro gaming on retro consoles to avoid all that.
@Tasuki I love you bro but why cant you see whats happenin taz?
You seem like the only person who cant see the damage this stuff is doing. Its affecting EVERY game now. Its not optional if you lose everytime is it?
This is why I spend a lot of my time gaming on my classic systems, you can just buy a game and play it. No patches to fix the broken bits they left in at release, no loot boxes, no "let's just make generic open world games because focus testers and gaming trends say we should".
Frankly many games today just aren't as fun as they used to be. Yes there have been some exceptions but every year I find myself buying less and less as the single player games dry up, amongst the growing multiplayer/always online/loot box/season pass/microtransaction mess gaming is becoming
Thank you for writing this article. Especially with the petition on lootboxes going through Parliament, this will become a more mainstream conversation. By recognising this issue within the more inner circles of gaming culture, we can more helpfully guide the narrative.
I started my unbearable complainings years ago when online gaming started growing. It was clear it would lead to less attention to peculiar characteristics of single player games: game mechanics, AI, script ecc.
E-sports and shooters are going to be the only games we'll get in the next few years? I don't think so, but I see all these new practices as woodworms working their way through gaming foundation.
I remember the days of Timesplitters Future Perfect. You completed challenges or story on different settings to unlock the maps and the 100 + characters or characters with different skin for free.
Now people just throw cash at it as they can't be bothered to earn stuff... sad.
If I worked for a company that could make 3 billion dollars legitimately and didn't do it I would find another job because obviously the owners of said company are idiots. Just saying....
To anyone who wonders why they would do this and how they are allowed to it, the answer is simple. 1) It is good business, and 2) there is zero regulation on anything related to this. They legally don't have to tell us squat about the mechanics of these games.
Of course stuff like this happens. As a Publisher, you have an optional commodity that you really want to sell. How do you sell it? Make it less and less optional. Use almost sublimimal tricks to encourage a purchase.
@Tasuki I completely agree that us internet users like nothing more than a hype/hate train and micro-transactions are the current thing but I do genuinely believe that they are representing a massive shift in the way that games are now monetised and created. It has been happening slowly for years but clearly, this Fall has seen this become the normal in almost all AAA games released in the period. We are now seeing them affect how games actually play and I think a lot of us see that as a threat to the games we love. Put it this way, you may not want to join in the moaning but if the general moaning and hysteria DOES make publishers change their mind, you'll also benefit indirectly Besides, I'm English. I am nothing without a good grumble.
@themcnoisy every game? Dude I think I only bought 2 games that have microtransactions in them this year. And one of them had so called loot boxes. I've probably bought 20 new games this year.
Yes, this stuff sucks, but I'm not going to grossly overreact. I guarantee you I was finished with the vast majority of Activision and EAs output long before this was a concern. The last time EA impressed me was when they announced Mirrors Edge and Dead Space.
And if and when this form of monitisation becomes the main income stream for these publishers we'll have some great established independent and new small developers filling the gap in the market. While we are still getting games like Nier, Pillars, Divinity and Wolfenstein im a happy gamer.
So yeah this sucks, and we should be aware of it, but I too am fed up with reading all this negativity.
@ellsworth004 "Ethics: Moral principles that govern a person's behaviour or the conducting of an activity."
Many companies legitimately made a lot of money with asbestos and I think owners of said companies were idiots. Just saying...
@andreoni79 is that really a fair comparison? A product that causes cancer that people are unknowingly exposed to compared to a blue hat ur character can wear in a video game. The choice to buy said blue hat or not doesn't seem too unethical.
For the record I don't buy microtransctions, they just don't bother me very much.
" Hey waiter, my cheeseburger is plain, what's the deal?" Waiter, " may i interest you in our large selection of low cost condiment loot boxes?"
@themcnoisy @Kidfried I'm sure China passed a law last year that devs have to be more transparent on just how random they are, or the actual chances of what getting each item is... Not too sure how successful that's been for the gamers, though. A step in the right direction at least. On the other side of the world.
@ellsworth004 Just to remember that something can be legal even if it's damn wrong, especially since those who write laws walks arm in arm with those who make money.
If I had to compare what is starting now on gaming with this new practices, then I'd share this article from The Guardian:
https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia
Check the section about "the subtle psychological tricks that can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”
I bet that could work greatly with online gaming...
@Tasuki Maybe because they are ruining the experience for everyone? I cant believe you are acting as a micro transaction apologist and complain about articles about them.
The problem with them is they are ruining experiences over the board.. unless they are cosmetic only items then they create an unfair advantage over people who dont pay. Surely you can see the problem with this?
Who wants to pay full price for a game then get matched with stronger players/players who pay for transactions to encourage people in to buying them. Its disgusting.
@BowTiesAreCool Yeah some of what China unearthed was a 0.01% chance of grabbing certain items in certain games. Overwatch has had to change the whole eco system of the game it was a 1 in 17 chance of grabbing the best value item or something but they arent allowed to sell lottery tickets in game.
@kyleforrester87 Mass Effect Andromeda loot boxes, Titan fall 2 lootboxes, destiny 2 lootboxes, fifa 17 lootboxes, rocket league lootboxes.
They are all games Ive played this year. Basically anything AAA. You are right the likes of EA etc Ive had enough. Screw them.
But all my favourite franchises have them and its why I originally moved from xbox to ps4. Microsoft had them in every first party game, halo, forza etc and they ruined the games from what I previously expected. Now they are front and centre of the experience on ps4 too.
I wont be first in line for the ps5, it will probably fire out scratchcards or have 3 rotating dials on the front displaying fruit.
@Tasuki But they do affect games. Do you really think micro-transactions would be in a game if there was no incentive for you to buy them? Does nobody understand there's a reason why Shadow of War becomes a grindfest in the last chapter? Or why Battlefront 2 shows the equipped star cards of your opponent whenever you get killed? They're playing a psychological game, and in some instances in does affect how the game plays.
You can ignore all of this and pretend it's not a problem, but if you do, when is enough enough? It won't stop if you don't voice your opinion. And the more people ridicule it, the more people complain about it, whether that happens through articles, YouTube videos, Twitter posts, doesn't matter, as long as it generates bad press for the company, it's a good thing IMO.
I already get sick and tired of seeing all the BS that comes with a game purchase these days, from exclusive pre-order content, to MTs, loot boxes, shady DLC, false advertising. The last thing I want is to see this entire industry ruined by companies like EA and Activision.
@themcnoisy You're buying the wrong games then bro! Go play some Horizon, I hear you've still got that on your shelf!
@carlos82 Literally the only PS4 games this year that I can say I had a QUALITY experience with were Nier Automata and Persona 5. THAT'S IT. Neither of which, are "games as a service", and neither of which have lootboxes. What I wanna know is, who the **** are buying these things? Because I certainly am not.
@kyleforrester87 haha, Im installing that now. Mad does it show on my ps4 feed?
@themcnoisy Nope just a good guess haha. Enjoy mate!
Games companies are there to make money and have a responsibility to the shareholders. No one forces players to buy these loot boxes. if gamers had such an issue with loot boxes then they would not be buying these games. They are so therefore gamers can not have a such a big issue with them.
I hear so much moaning about loot boxes most of which can be earned with playing the game. Games like for example Mass Effect Andromida you can easily earn loot boxes for free. Unless you can not be bothered putting in the time with the game. If you buy a game with loot boxes then complain I have no sympathy for you.
And it's all making them big money, so we won't see it in decline any time soon (if ever). Luckily, I'm not a fan of online MP in most games and refuse to pick up Lootboxers.
Yup, that's what I'm calling these now. Their own special genre of scummy
@andreoni79 btw I love your avatar. That is currently my favorite game. But wow does it get hard after you beat main story, Maria killed me, alot, lol.
@NinjaWaddleDee The whales. The people that think x company can't do anything wrong, or the people that buy anything they release. The people with way too much money on their hand, or the casual players who don't mind spending 20 or 30 bucks extra on loot boxes, because they don't give it a second thought.
@Octane "People who don't agree with me are wrong and stupid"? I'm half joking, but ya know, like it not maybe we're the minority, eh?
@ellsworth004 I still have to buy any Nioh DLC because the main game is already big and overwhelming, especially the loot system: too many weapons, spells, armors and items all for free!
@kyleforrester87 I mean, I never said they are stupid or wrong, it's just how it is. There are always people who will buy anything because they're a big fan of something, there are also plenty of people who buy MTs without giving it a second thought. I have friends who spent more than a hundred bucks on free to play games, and they regret doing so in hindsight, because at the time it was just a few bucks here and there. Until you add everything up.
Maybe we are in the minority, true, but I don't think that means we should ignore this, or stay silent. All I know is that this is a lucrative business for big companies like EA and Activision, and they definitely won't stop because of ethical reasons.
I have been increasingly frustrated with Micro-transactions in games. I have been burned by so called free to play games that REQUIRE you to spend money on a Free to Play game or you can no longer advance in the game. This is also an issue with some Free to Play games where they release content that if purchased gives people an overwhelming advantage for individuals who spend money on the game. I have also been burned trying to get content to advance in a game only to get the common drops that do not give you the opportunity to advance without trying again by buying again... If you advertise a Free to Play game there should be opportunity to advance in the game and not be required to purchase content to play and because of these experiences I have stopped playing many games and no long will give ANY favorable ratings to games that strongly support Micro-Transactions.
@Octane I get what you're saying, I do wonder what shouting into the echo chamber will achieve at this point though - clearly there is a growing market for these features and as frustrating as it is for the loud minority who frequent sites like this I think we just need to let it run its course and see where it ends up. I expect they'll run out of steam with it as the casuals get fed up and move on to something else, and then the big companies will be back with their new evil schemes while the indies and smaller devs carry on doing their thing via Kickstarter and the rest if necessary. It's kind of a scary time as a gamer, but it's also pretty interesting. I try not to be too worried about it myself, support good games as I see them and I have to say there have been an absolute ton of them this year! Time is better spent championing the good stuff!!
@kyleforrester87 I don't think it's an echo chamber though. I know PushSquare isn't the biggest site in terms of daily views, but the more websites talk about it, the better, and they do. It's all over the place. The everyday Joe may not read them, but I don't think ''we'' are a very small group either. I see videos on YouTube talk about these issues and they get half a million views, if not more, and well, that's quite a lot actually.
And yes, I still enjoy the games I buy, don't worry about that
@Octane I don't want to turn this political but there was an election recently and a certain candidate won unexpectedly, which was surprising as most of what you read about the candidate online and in the news was hugely negative, and still is, yet somehow they still managed to win. So I guess it's tough to appreciate how many people exist with a different thought process outside of our day to day sphere. And yet the dollar signs don't lie...
@kyleforrester87 Well, yeah, maybe you are right...
@Octane Doubt it, I generally talk a load of cr*p
@themcnoisy Losing has nothing to do with it. You don't have to use them. I bring up Overwatch again. You don't have to use real money for them, they are several ways for you to aquire the boxes in Overwatch. I have literally got over 100 boxes in Overwatch and never spent a dime.
Nothing but love for you man but I don't get where you and others are getting it that they are mandatory to get in these games. That's like me saying it's mandatory that I buy a lottery ticket every day.
I'm glad that this practice is being challenged. Personally, I intend to simply not purchase games that have these loot boxes, it breaks the game for me and spoils the fun. Plenty of great games that don't have them and hopefully it will remain that way going forward.
@Tasuki Much like you keep telling us that microtransactions are optional, I'd counter with reading articles you don't like is also optional - why not leave them alone for those of us who do want to discuss these issues and save yourself some time? If you can't see why this is becoming a hot issue or the issues discussed within are not of concern to you I don't understand why you keep discussing them.
Not to worry some people say. It's a choice so don't buy it some people say. Well try and put yourself into families who have kids and are struggling to pay the bills, yet at the same time want their kids to you know keep up with the joneses. "Mum dad Bob has a glitzy lasergun can I have one pls! Only a buck or pound here and there." Do you think we'd have obesity epidemic if junk food wasn't so freely available?
@Tasuki Fair point, my concern and Ive had this for some time is that the micros are not optional in games we are seeing this Autumn. I think there can be no doubt in that and its basically the end game of what I thought would happen 4 or so years ago.
Im a vocal critic of the practice as Its ruined my enjoyment of Forza primarily and then the erosion of balanced and fair gameplay in favour of grind em ups in multiple games since. Not thats its been horrific as it hasnt other than in mobile games and there have always been great games to fall back on without micros.
However this year the money being left on the table is too much for game publishers to ignore and the nonesense is reaching stupid proportions with every release. Its party time at loot box city and Im sorry, its not why I play games.
Games for me are one shot purchases and Im happy to pay for a good online service like psplus. However Im not comfortable with being locked out of content, at a disadvantage in multiplayer or being psycholigically evaluated by a stranger. Thats now the reality of the AAA industry to me.
Interesting (and encouraging) that Bungie are explicitly saying we don't do this. They clearly think it makes more commercial sense for them to market their games as fair and respectful to players.
Micro-transactions don't really don't bother me because I simply ain't interested in spending money on in-game items. If I end up in a game where other players have a paid advantage, then I'll just stop playing that game. And I think a lot of other people will too. Bungie also seem to think this.
That said, I do feel some of the comments in the other thread about the risks to vulnerable adults or unsupervised children are pretty valid. Like others said in that thread though, there are ways those risks could be managed.
@themcnoisy Let's be honest, we are constantly being psychologically evaluated by strangers in this day and age. Just browsing the Web you are analyzed so that way pop ups know what ads to show you. When you fill out a warrenty card for a product you buy it's sent to a company to analyze so they know what junk mail to send you.
It shouldn't be a surprise that that sort of thing is in gaming now.
@Tasuki may not be a surprise however it is allowed to be frowned upon.
Otherwise everyone just gets their pants pulled down if they keep quiet. Which is essentially what your asking for.
@andreoni79 main story took me at least 80 hours, but I took my time. Definitely gives u your money's worth.
One thing that does make me laugh is how people say they don't want to play with people who have an unfair advantage, as if they are Olympic athletes playing for a payday. I haven't played an online game seriously for over 10 years but those I dable in now, i.e. Destiny or Warframe - I honestly couldn't tell you if players I come up against have a paid for advantage, makes literally no difference to me lol
@kyleforrester87 'I'm all right Jack' springs to mind with that comment
@Kidfried I'm not sure calling it an "exploratory patent" makes it any better; if they didn't intend to actually use it, that's pretty much a euphemism for patent trolling.
Patents are meant to do societal good by incentivizing R&D to get new technology out into the world. The way they've been twisted and weaponized as tools to stake out claims and cover butts without actually delivering innovations to market is a perversion of their purpose.
I guess it's possible two wrongs could make a right in this case, if Activision were to come out and say "We have no intention of using these horrible tactics, and we patented them to make sure nobody else could either," but that'd be some dark, dark juju.
@kyleforrester87 Ive clocked 4 days on Rocket League, so for the first time in years Ive taken a game serious enough to try to learn. It was originally purely skill based. Ive called shenanigans on that recently with the last 2 big updates as Ive noticed the game isnt 100% physics based anymore. Theres something else going on behind the scenes at certain times. With that I deleted the game.
My favourite ps4 game.
@themcnoisy "something else" like what exactly?
@kyleforrester87 Tiny variances in the way the ball bounces.
RL also added special 'seasonal' crates as random prizes for upcoming Halloween which you then have to buy keys to unlock. Fml.
The seasonal stuff was free last year.
Anyway, im not talking about this now. Onwards to positiveville and play some none micro riddled games.
That's just in game advertisement to show off re skins, not that bad of an idea, I've zero interest in paying real cash for cosmetics though.
Microtransactions will be regulated once something drastic happens just like everything else that was new and unregulated before it. Or its just an industry trend, and it'll only really effect the most casual among gamers. In that case who is anyone to say what someone should or shouldn't spend their money on.
They put loot boxes in Shadow of Mordor and I said "Screw you!" and that was it. I'll buy it used or off G2A later if I still want it in a couple months. If corporations want to use shady, albeit legal, business practices in the vein of good business; I'll use shady means to legally obtain an item I might want from them in the vein of being a crafty consumer!
They don't want my support anyway; they can earn 3.1 billion dollars a year on microtransactions! What's my money on the game and no microtransactions going to contribute? I'd rather stick with the devil I know to be honest!
I work hard for my money, and video games are sometimes a gamble for the $60 dollars anyways, so I they can keep doing what they're doing. I'm not going to feel guilty about how I choose to spend my money. Irrespective of how anyone feels about microtransactions no one should have to feel guilty about how they choose to spend their money!
You know what I just don't care about it anymore. I have too many games to play, and that is a big sign to me that it really is a great time to be a gamer. At least for me anyways!
I would advocate avoiding games with microtransactions, but I know that it's hard for people who really want those games to resist them; it's like putting sweets at the supermarket checkout. Best advice is buy the games but avoid the microtransactions.
The games I play don't have micro transactions so I'm good. If they DID have an option where you could buy the best gear in some of the games I still wouldn't pay up. I'm sort of a masochist gamer. I'll play with the most garbage gear until I get better. I can't enjoy the game otherwise. What's the point? Can you imagine Monster Hunter with micro transactions? YUCK!
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