It’s going to take a little more time before we’re able to determine just how big the Nintendo Switch is going to be, but one thing’s for sure: it’s no Wii U. The hybrid will likely end up lapping the Big N’s last effort several times over, and that’s got the PlayStation division on its toes. Speaking with Nikkei Asia, Sony’s head of corporate planning Kazuhiko Takeda admitted that the company “can’t ignore” the product – even if the PlayStation 4’s year-over-year growth suggests the devices aren’t necessarily impeding each other yet.
This is a positive statement by the way: it means that the manufacturer knows it has to remain at the top of its game to keep winning consumers over. We’re less enthusiastic by later comments, however, in which Takeda notes that the platform holder’s business model involves “working to get more customers paying continuously for content”. While he’s probably speaking specifically about PlayStation Plus here, the cynic in us can’t help but think back to comments made by new division chief John Kodera, who’s already indicated he’s a fan of microtransactions.
Sony’s going to have to be very careful about how it progresses from here. PlayStation is absolutely lighting up its financials, and with the rest of the company in a much stronger state these days, the recently encumbered giant is starting to recapture a bit of its once distinguished identity. But as the PlayStation 3 proved, a few wrong moves can bring the house of cards crashing down, and as Takeda himself admits, “our greatest risk now is losing our intensity”.
[source asia.nikkei.com]
Comments 70
This’ll be interesting whether this means something will remain to be seen
As a sucker for handhelds, I'd love to see Sony enter the handheld market again. If they made a portable PS4... I'd be all over that. Granted, I'm not sure how practical it would be to see that anytime soon without it costing a fortune.
I still believe the Switch won't have any effect on PS4 sales. Switch owners generally are almost like a different group of gamers, in the sense that they only want to play Nintendo games. (My opinion, just in case)
@RicoLico I always buy a Nintendo Console, but really only because of the exclusives. I don't care much about that it is portable (although I love the fact that it is) or has awkward controls (Wii/Wii U). It is the only console I can have fun with my wife playing. I even bought a second Nintendo Switch only so I can play Splatoon with her.
@wiggleronacid you seem to not have been burned by the vita. personally i have been and i would never buy a sony handheld close to launch again.
huh, interesting..couple of months ago they were still saying "switch doesn't compete with us"
As a happy owner of both, they complement each other nicely and have highly rated and fun exclusives.
I enjoy both my PS4 Pro and my Switch. Great games for both!
If they do make something to compete directly with the Switch, hopefully they make it so it improves on the numerous flaws the Switch has.
@ExsMacaroni I think of everything the battery and price will be poop...
Cus the more power you pump into it the more you strain it on battery also ofc ya don’t want it to become a hot potato...
And even if it still has a great battery that price -_-
And Sony is notorious for expensive prices... (cough PS3 cough)
Lets us not forget that Sony would more than likely go with their own proprietary memory cards too instead of the standard SD cards if they went handheld. In turn effectively doubling the price of the unit.
Uh, I may have loved the PSP, but I don't think Sony should do another handheld. One thing (and I owned one at launch) that both the PSP and VITA did wrong, was the expensive memory cards. Other than that, they were both fantastic handheld experiences...but, most of the people that own handhelds (and most are kids), want the kiddie games for the younger audiences, older for the older teens, but they also want the games that are quick at saving...not play for hours before you even get a save. In turn, I see more kids playing nintendo's handhelds, and that would be the factor that they'd have to put in mind with...more of the kids-type games, but also cater to the older audience.
But, I own the PS4 and Switch. Switch is alright so far (in my opinion) and it's getting better, but...how it fares within the next few years is the main thing...there's not much shown for the 2018 year yet (I said yet) and most of the E-Shop games are titles that have already been released on the PS4 (good for people that don't own both, bad for the ones who do). Other than that, I'm happy with both purchases...and with having the Playstation VR too, I have 3 nice systems to play and choose (granted my wife is usually always snatching up the Switch). I guess this is a conversation that should happen next year at this time instead.
We can only infer based on this statement that he also means, “We can ignore the Xbox One X.” 😂
But I am concerned when he says they are “working to get more customers paying continuously for content.” Please no.
@manu0 I love my Vita. I’d buy one again in a minute, proprietary memory cards notwithstanding.
The best sony can do is to make ps4 portable, but I don't think that can be done with today tech.
Some kind of tablet add on for 2019?
@wiiware it prob can be done but let’s just say either Sony will take a PS3 loss cost wise to keep the console SOMEWHAT affordable OR it’ll be a Xbox One X esc price
It's awesome for Nintendo to be going back to it's former juggernaut status, not from a console wars perspective, but because more competition between Sony and Nintendo means more great games from both companies.
There's nothing more hilarious than people wishing for any of The Big 3 to die, or go third party. When will people realize that no matter what companies you like, the death of any of them will absolutely mean less good games from your company of choice, and a weaker gaming industry as a whole? We should be wishing success for all of them.
@KirbyTheVampire Don’t worry they’ll completely ignore that and want X company to go 3rd party or to go bankrupt
@MadAussieBloke The sounds like my Xbox systems. At least my Nintendo systems got constant use over the years. And still get use today.
Join Nintendo and Sony...profit, bling bling
@MadAussieBloke An expensive paper weight!
@MadAussieBloke They are heavy enough to hold open those doors... At least they are good for something.
I'm no business expert, but I don't think ignoring your competition gets good results.
They don't really have a leg to stand on if they can't get nvidia to make them something that would be comparable to a portable PS4. AMD just can't compete with them on a mobile level. I dunno, I feel like most of the exclusives that do come from Sony are best experienced on a nice TV with big sound, not a 5 inch tablet screen with compromised controls.
Man I love my Switch! I don't think Sony is in a position to directly compete with Nintendo at the moment, nor do I believe Nintendo can compete with Sony.
If Sony enters the handled it tries the hybrid route based upon their previous attempts I see them failing...
Competition is good. I'm very happy to see Nintendo relevant again. When Nintendo is doing well, the game industry is much better off and a lot more varied because that company provides stuff that Sony and MS simply will not.
@Grawlog
In fairness, you can say that about any fanbase. There's a group of people, whether they support PlayStation, Nintendo or Xbox, who won't look outside their comfort zone no matter what. I don't think it's fair to lump all of us in that category though. There's a lot of people who frequent this website that own and enjoy both systems. I'm as big a PlayStation fan as there is, but I've probably been gaming more on the Switch than any other system this year. If not more, it's at least equal to what I've put in on PS4. I love what Nintendo is doing right now.
@Gamer83 I knew Xbox One would lack games but, I will admit that I look down on the Switch as just another system for Nintendo to put Remakes of Mario Kart on and I wouldn't even have given it a chance had it not been for Xenoblade 2 and all I can say is: The Switch is a legit system that need Crunchyroll, Netflix and Twitch asap so I don't have to leave my bed.
@artemisthemp
LOL. I'll be in trouble for sure if Nintendo adds a Netflix app to the system.
@Gamer83 Never getting any work done?
@artemisthemp
Well, during my free time I wouldn't foresee much yard work being done.
The thing I love about having a Switch and a PS4 is that I can play Doom on the go and then come home and play it in a much prettier resolution and frame rate for the TV.
Don't worry Sony, I have a switch and PS4 and just upgraded to a PS4 pro. Happy as....just keep doing what you do best😀
Sony should stay far away from handhelds/portables, honestly leave it to Nintendo or whoever else wants to attempt it and concentrate on pushing the mainstream gaming boundaries with their exclusive games and now VR.
Competition is always good and gaming will always be better with a strong Nintendo around. Looking at the Japanese charts it seems that Switch could dominate that market for quite some time and by all accounts its doing great in the US too. The Xbox is the one which could end up being be the big loser in this shake up
Why doesn't Sony release a new VITA with a standard memory card slot or memory that's not expensive. What they for the VITA I always had a hard time understanding why it was so expensive because its just normal flash memory?. If they did release a new handheld sorry I won't be buying they screwed over PSP owners then VITA they didn't support it so what's make you all think they would with a new handheld. Nintendo own the handheld business with DS and Switch Sony wouldn't grab much of that market share I don't think.
@Derpie1 Forgot to add with affordable price and good battery
I don't think the tech is ready for that kind of portable though, maybe when ps5 arrive.
@RicoLico Not any more, as the Switch is getting more and more 3rd party support. I have a PS3/4 and PSP/Vita, but LOVE how the Switch allows you to play console games on the go. Especially for smaller games (Indies), the Switch is very tempting. Also for devs, as Nintendo hardly ever has sales, so prices remain higher much longer, generating more revenue
It's generally a good idea for businesses to not ignore their rivals.
I think Sony will be fine if they stick to what they're doing. Nintendo's main target audience is young children, whereas a lot of Sony's content is clearly aimed at adults.
I don't think Switch will have much of any impact on PS4, and vice versa. All the most popular games are still on PlayStation. Switch is more like a companion to your other console, much like Nintendo's previous few hardware efforts.
I think this is more from the perspective of not ignoring how well it's doing, versus planning to release another handheld to combat it. Sony don't need to, and it wouldn't work even if they tried. Having a PS4 and a Switch is a great combo due to the lack of substantial overlap on the software. They're fine co-existing.
Sony, just start making AAA games for the Vita again and the handheld market will be yours.
Switch is awesome. I love PlayStation but it's hardly been used in over a month. Of course I'll be back on it more often once the big Switch hits are under my belt but Xenoblade is fantastic and I still have Zelda and it's DLC to play.
I've been seriously blown away by how good this machine is.
... my issue with the Switch has always been the price point - games in particular - RRPs of £50 for effectively handheld-quality games (and many are old ports of games we've already played)... ON TOP OF the cost of the multitude of accessories needed (memory card, pro controller, etc. etc.) - for the same price of a Switch and a small handful of decent games you could buy a PS4Pro AND an XB1S... it's simply not worth the money unless you're a die-hard Ninty fan...
I love both my Switch and PS4 . I like the Vita, but most of my games fot that console are PS One Jrpgs and some japanese games and visual novels, so i understand how most people should think twice before buy a Sony handheld on launch day.
@KirbyTheVampire The whole "competition is great" isn't always true. The ps4 has had some amazing games so far with very little competition from MS and Nintendo and they haven't slowed down at all.
Competition sometimes prevents a company from making rush decisions.
@skaarj217 I doubt it. They made several AA(A) games and most people didn't care. Little Big Planet was great. Tearaway was fantastic. Killzone was one of the most impressive shooters on a handheld when it came out. Sales were still bad.
Let's not forget that the second god of war game on psp was largely ignored despite being amazing, simply because most people had moved on when it came out.
Great games are not enough for a console/handheld to be successful.
@SilentS That has a reason and lets not ignore that people can scream all they want. Illegal copies are a big problem if we buy our stuff they wont need to do this crap.
I don't know why people are pretending Switch isn't impacting PS4 sales. Do you not see how badly PS4 is getting overlapped by Switch in Japan? Switch will outsell PS4's total install base in that market within 2 years - probably less. It doesn't even have an original Monster Hunter, Dragon Quest, Animal Crossing, Pokemon or Yo-Kai Watch game yet.
Sony is in an unenvious position. Apple, Google, Microsoft and Nintendo are letting people experience their products in multiple form factors. Sony's only got PS4, a home device, and a lacklustre streaming feature that the mainstream isn't really aware of.
Hahahahahaha
@wakkawakka The Switch is outselling PS4 in Japan but how many people already have a PS4 and are buying a Switch as a 2nd system? The PS4 was available for 3 and a half years before Switch came along and I bet Switch is still playing catch-up. Why would you buy a PS4 if you already own one? Only to upgrade to a Pro or replace a broken system - not that they appear to break.
The Switch has a bigger market appeal in my opinion. It appeals to gamers as a 2nd System where as PC's are an expensive option to PS4 users and most PS4 owners wouldn't consider an Xbox and vice versa but PC, XB and PS owners would buy a Switch. Then of course you have those people that don't have time to sit down in front of a TV and game and all those casual gamers that may enjoy gaming on a phone/tablet. XB/PS/PC are mainly aimed at the more dedicated gamer. Maybe those who buy a Switch and play games like Skyrim, Doom etc will go on to buy a console but more than likely, they already have either a PS, XB or PC and buying it for portability. Point is, amongst most gamers, regardless of your platform choice, the Switch is seen more as a compliment rather than a 'competitive' option.
@ExsMacaroni like?
@wakkawakka totally agree with you.
@1ManAndHisDroid ha shelf quality games????? Which games are you looking at? Hahaha
If the hardware is running games at a performance in excess of the PS3 and Wii U and can realise both on the home tv and mobile, then this is not a handheld console. This is a new, waaaay more accessible form factor that can be played in a multitude of way including full home gaming.
£300 also get you a full hybrid console with all the controllers you need, enough memory to get going and a game.
Where are you shopping to get a PS4 Pro and XBox One s for that price?
Everything else is options, everything you need to play, download, game, go online, game online, is all there in one box for £280. Not to mention the “controller” is actually 2 controllers costing £80 so your hardware is actually only £200.
I like the Switch. I do not think another version of the Vita would work. But if Sony created a handheld that plays the PS4/PS5 games but just scales them down then that could be a winner. But do not have it plugging into the a base station like the Switch have it as a seperate console that runs alongside the PS range.
Let's be clear, being aware of the competition factors into marketing, strategic decisions etc. That is business. It does not mean they are launching a handheld or hybrid.
The PS4 does things the Switch can't and vice versa. There will be some sapping of players but we are probably not going to see the same third party AAA titles launch simultaneously across PS4 and Switch. So while you have to be aware of the competition, it doesn't mean you have to chase the same market
The reason Switch is doing so well at the moment is because everyone has an Xbox one and a PS4. There's nothing else to buy. The Switch has no competition at this moment in time.
Nowadays everyone has multiple consoles. Personally the Switch is not appealing to me.
After the Wii u fiasco, I don't view Nintendo as value for money. Overpriced, underpowered.
If Sony wanted or needed a reason to put out another handheld they don't even need to look at the Switch, just look at the continued Japanese sales of the Vita, which week after week are close to the PS4 Pro. Vita is a system they abandoned, stopped making games for, and it's selling get as well in Japan as their flagship home console. That should be all they need to know about gaming in Japan, they don't need the Switch to tell them handhelds are big there. Also New 2DS XL and New 3DS XL are both still selling well there and the 3DS is much older than the PS4. Japan is handheld country, everybody knows that.
As for the rest of the world, home consoles sell, so Sony has that going for them.
What Sony should learn from Switch is that Nintendo isn't going 3rd party any time soon so don't expect Mario or Zelda on PS5. Sony should pay close attention to the handheld market, but only consider putting out a new handheld if they can compete on power and price. And if they do make a Vita 2 hybrid, don't make an ugly useless $90 dock, just add a mini-HDMI port on the device, and sell a wireless dongle that will stream, like a Roko Stick.
@Kidfried You would think, but have they really? People thought that once with the Vita.
@Flaming_Kaiser I am well aware of the reasoning behind it. Still does not make it the right decision to make it as expensive as they did.
@KingSandyRavage Terrible battery life, bad/overpriced Dock, flimsy joycons, lack off VC, etc.
There's a bunch they could do. I like the switch, but I do feel like Nintendo rushed it out.
Sony has the home console market nailed down, I don't think they need to worry about the Switch. It is a different product that is appealing for different reasons. They are better off sitting side by side.
Instead of ignoring it or competing with it, I think they should embrace it. Putting some of their services on Switch might be more beneficial and certainly a less expensive option than going head to head with it.
@KirbyTheVampire If their are 2 big consoles Im good wont miss the Xbox.
@SilentS No idea how they should tackle it then any idea's?
@KingSandyRavage - everyone has their own opinion, and you should respect others instead of the childish "hahahas" to everyone... I think it's a clever system, and they've already published that players prefer to use it as a handheld over docked (which makes sense, as it can't compete as a home console against XB/PS) - and this is where I think Ninty have missed a trick... The initial bundle should be £200 and games should be RRPing at around £30 - I'd jump at that - but when they're charging £50 for the 100th iteration of Mario Kart and for a scaled-down, years-old version of Doom, etc. - it isn't going to wash...
Bearing in mind the WiiU was such as catastrophic, underpowered release - Ninty fans have been clamouring for anything decent - and whilst still very poor in the battery / grunt / controls stakes (all documented online) - it's doing well because there's no alternative... and of course they're cannabilising their own handheld market, as who would want a 3DXL, etc. when this is out?
I think when they make the next, cheaper, slightly better iteration (as they always do) - and the first-wave games, like Zelda, etc are £25ish - then will be the time to jump on board.. until then... it's definitely a wait and see for all consolers who already have XB1X / PS4Pro / PSVR (like myself) - but I'd certainly like the clean sweep!
@ExsMacaroni it comes with a dock??
If you take it at far value your actual next gen hybrid console just dropped to £130 too.
Not sure how you mean the joycons beingg flimsy. They are solid and made to a ridiculous high quality. The sheer level of tech inside each one is ridiculous compared to PS4 and XBox one controllers.
Agree with you on VC.m as if live VC being released on it. But maybe they don’t want accusing of recycling same old retro titles and charging people all over again, as opposed to building a reputable library of new titles first?
Seems to be going great software wise at the moment.
@1ManAndHisDroid you mis-read the hahahaha and then resorted to insulting me? No class.
The hahahaha was at Sony for being so full of their own crap and condescending to other formats thinking nothing else was remotely going to compete, have been caught napping and now reply with “ooooo maybe we should have kept an eye on that?”
Tortoise and hare come to mind with their arrogant attitude.
PS4 adopters also bought PS4 as here was no alternative. 360 and PS3 development all by stopped, the XBox One was a joke before it even launched. So if you gamed, you had to buy PS4 and then were lovingly fed ports and rehashs for the first two years that you willingly bought while you think it’s not investable on switch? Odd that.
I play PS4 and Switch but since Switch came out I’m playing NHL on PS4 and everything else is on switch.
Doom on switch is also a far better iteration. When running and playing it, can barely tell the difference unless you purposely sit there looking for it. Which is astounding when you think you’re playing something nearer in size to your smartphone than your PS4 and that includes the screen and controls. Not only that, I can play it wherever I want.
If I can be building my team and levelling up on my break rather than only at home on an evening, I’ll be on switch 10 times out of 10 on multi-format releases
@BAMozzy PS4's install base in Japan isn't very large. We're talking like 5 million-ish. There are plenty of people there that haven't bought one and yet Switch will eclipse its total sales in that market easily. Japan's gaming scene is still dominated by lower-budgeted productions, which Switch is capable of delivering on. There is no doubt in my mind that Switch is taking sales from PS4 in that market.
I love my PS4 and my Switch.
It's my 3DS I've been playing the most the past few months. That thing has a library to die for.
Way to go from not caring to now caring sony execs. PlayStation Switch in 2021. Just wait!
@wakkawakka Apple??? yeah right lol
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