Quirky New PlayStation Ad Channels PSone Era Marketing

There’s a new PlayStation commercial, and if you’ve been around since the PSone days, then this may feel like familiar territory. It’s more of a mood piece, built upon the slogan ‘Play Fearlessly’. To be honest, we’re not sure we fully understand it; we could put on our Media Studies hat and write a more thoughtful analysis, but it’s the Monday before E3 2018 so we don’t have the mental strength.

All in all, it’s probably not the best Sony commercial you’ll ever see – but those floating people were pretty cool, eh? Eh?