Sony’s launched a new commercial in Europe which builds on the idea that you can be anyone and do virtually anything when you’re playing on the PlayStation 4. The campaign, which is titled ‘This Could Be You’, shows ordinary people in extraordinary circumstances – all of which are linked to some of the year’s biggest games, such as Red Dead Redemption 2 and Call of Duty: Black Ops 4.
It’s a pretty vanilla commercial really, but we suppose it safely gets the platform holder’s message across. Would this convince you to buy a PS4 if you didn’t own one already? Let us know in the comments section below.
[source youtube.com]
Comments 6
been seeing this on TV the past week or so, it 's OK certainly not the worse advert i have seen for a console
@RogerRoger
I'm pretty sure that Sony has marketing deals for both of those games (RDR2 & COD:BOPS 4)
@RogerRoger They do have marketing rights to Red Dead and Black Ops... Beaten.
@RogerRoger @get2sammyb
I think they were trying to make everything live action, not in-game, but for Spider-man it required CGI, which gave it more of an in-game appearance. They didn't specifically name Spider-man, just like they didn't name FIFA/RDR/BOPS, but we all know who Spidey is.
And I agree. Nice ad. I've really liked the Sony ads this generation.
Still they will never surpass Micheal.
I find it funny that it shows kids in cowboy outfits to reference a game that's an 18 rating.
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