Sony will not be attending E3 2019, which means the dynamics of this year are going to be very different for PlayStation. The platform holder, after being criticised for an extended period of silence, has promised that it’s going to reconnect with fans over the coming months – but how exactly it intends to go about doing that remains murky.
We figured it’d be fun to look at all of the possibilities, and begin a conversation about which direction you’d like the Japanese giant to go in this post-E3 era. We’re working from the assumption that it does still have meaningful announcements to make, even if they’re related to games that have already been revealed – it’d be absurd to assume otherwise, in our opinion.
PlayStation Direct
Credit where credit is due, the Nintendo Direct has usurped the traditional press conference in many ways. While pre-recorded streams will never, ever have the same energy as a media briefing in front of a live audience, the Big N attracts outrageous attention with its regular broadcasts. They’re snappy, stacked with information, and because they’re edited, there are no awkward moments – well, not too many anyway.
It’s a concept that Sony may look to borrow, especially now that the PlayStation Blog is starting to feel limp and outdated. There are dozens of indie games announced on the platform holder’s website every week, but the software rarely ever stands out in the quite the same way as it does in, say, a Nindies stream. The company could run regular pre-recorded broadcasts, either with a theme (PlayStation VR, for instance) or to simply showcase the overall spread of content coming to its console.
PlayStation Experience
When bigwig Shawn Layden talked about E3 at PSX a few years ago, you could hear the disdain in his voice. The enormous American convention – historically reserved for trade – has lost its way a little, becoming a convoluted mix of professionals and public. Up until the cancellation of last year’s event, it had felt like Sony’s focus was tipping more towards its own show.
So could PSX occupy the hole that E3 2019 is going to leave in PlayStation’s year? By holding its own convention, the company gets to completely control the messaging and dominate the news cycle. It can communicate directly with fans, meaning that you can get away with Gio Corsi standing on a stage in a hockey kit talking about relatively niche titles like Yakuza.
Speaking from the publication’s perspective, we’ve always had much more fun covering PSX than E3, because it’s more targeted at our interests and is less noisy. Sony’s already expanded the PSX concept into Asia, so perhaps multiple events could work, with Europe and America also hosting showcases in 2019. Don’t rule it out entirely.
PlayStation Meeting
There’s a common belief that Sony is biding its time, keeping its cards close to its chest prior to the release of the PlayStation 5. We don’t think the next-gen console is coming until 2020, so a PlayStation Meeting seems unlikely in 2019 – but stranger things have happened. If a PS Meeting is called, then you can expect an enormous media blitz, with big game reveals and tech announcements. It’s going to happen at some point over the next 18 months, we just don’t think this will be the event to replace E3 2019.
Gamescom, Paris Games Week, Et Al
Just because E3 is off the radar, doesn’t necessarily mean that Sony will be skipping 2019’s other big conventions. There’s a chance it may still choose to host press conferences at Gamescom in Germany or Paris Games Week in France – heck, we suspect it won’t be skipping the Tokyo Game Show, as it’s a regular there.
Of course, should the Japanese giant choose to show up in a big way at any of these other events, it will beg the question as to why it decided to skip E3 in the first place. We reckon it’s highly unlikely that PlayStation will use any of the aforementioned events to stage a media briefing, but you never know – maybe it has beef with the ESA, who organise the Los Angeles event.
PlayStation Blog
Well, this is the blandest most basic option on this list, but maybe Sony really doesn’t have anything meaningful to show this year and it just sticks with the PlayStation Blog to put news out. Whether it’s a new The Last of Us: Part II trailer or a release date for Dreams, the company can easily ensure fans get the information they need via its official website.
Our only issue with this is that we feel like the PS Blog has been treading water for some time now. What was originally a bold and innovative idea just feels tired now, with dozens of games announced every week to non-existent fanfare. We really think the organisation needs to change the way it communicates, so we’d be disappointed if this is the direction it took.
These, as far as we’re concerned, are the ways that Sony could communicate with fans in 2019 – but do you have any other bold ideas that you think it may adopt? Which of our suggestions would you personally prefer? Have your say in our poll, then expand on your opinion in the comments section below.
Comments 35
I think Shawn Layden should come round my house, make me a cuppa, ask if I'm calling my Mum regularly enough and then do a little housework while i play demos for Ghosts of Tsushima and TLOU2. That would get my hype levels through the roof!
PlayStation Experience is the best way to communicate with the fans, an event to gather fans, announcements, play games, etc.
Just do E3 instead of being recent Sony.
I think PlayStation Directs is a step up & cheap but I guess to an extent it’d feel like a disconnect
Blog is def a dull way to do it simple and cheap but shrugs...
Meeting & Experience are expensive ways to do it and prob the Sony way of doing things...
@PS_Nation Playstation Experiences is too far from now : December 2019 so Sony should make different way for Playstation to make their own conference call "Playstation Showcase " could take in May or August to announce release dates for The last of us 2, Ghost of Tsushima and Death Stranding then release trailers for other games like Concerte Genie, Dreams and more
I choose playstation experience but playstation direct is fine too
Or ps experience per 1 year for big sony 1st and 3rd party AAA games, and ps direct for smaller indie games.
PlayStation meeting is not meant to replace E3 is it?
I reckon a ps meeting revealing PS5 in May and then psx will be the main event every year. No need E3.
That said, they know better
@PS_Nation
Agreed. They've experienced for a few years now and should know its better I think Sony planned it from the start and was testing
Edit
Also at least the demos, panels, interviews etc etc get coverage from the press at psx unlike E3
Unless is to announce release dates for their games, Sony can stay quiet.
Have seasonal Directs focused on a mix of a few games (first-person and third-party), host a September live-streamed press event where they announce the PS5, and then have a December PlayStation Experience where they blow the lid on the PlayStation 5's launch line-up and exclusives in development. Best 2019 ever.
I’m fine with Direct or Experience.
I feel nothing short of a PS5 reveal could replace E3. Without that they may had just as well done a lack luster E3 showing.
A early PlayStation meeting Event and a late PSX Experience Event later in the year would be perfect.
Release the PS5 the day the show starts so nobody cares about E3 anymore 😁😁😁
Also, Gone the clickbait gold mine that is 'who is going to win E3?', 'who is winning E3', 'who won E3' etc etc. Every year thanks God Hopefullly its gone.
I think many sites are upset they can't get these easy pieces anymore.
I almost think Sony should hold something in the first quarter of 2019 highlighting everything releasing this year and then touch on those games releasing further out. There are a lot of console exclusives coming out this year and in the future.
Days Gone, Dreams and MLB The Show are hitting in 2019. I believe Concrete Genie, Yakuza 4 & 5, Shenmue III, Left Alive, and Babylon’s Fall are supposed to hot this year as well. Then close out with some more details on Ghosts of Tsushima, Death Stranding and The Last of Us 2. Sprinkle in some indies and a couple of surprises and that’s a healthy showcasing of games currently only slated on console for the PS4.
I doubt we hear anything about a next gen console this year. I know there have been changes in leadership, but Andrew House commented on how Sony was surprised by the Xbox One X announcement 15 months before it was set to launch. Sony followed that up by announcing the Pro in September and releasing it two months later.
I would have liked Sony to do something at E3, but since they don't want to do it this year then their own conference is probably the best option.
Just show an hour and a half gameplay demo of Cyberpunk 2077.
What Sony does during 2019 certainly has to be dependent on when PS5 is ready to launch and when they want to launch it. No point doing something big w/ nothing to announce.
And I don't think the potential launch date for PS5 is only either holiday 2019 or holiday 2020, I still think early 2020 is a viable option, it's when PS3 was supposed to launch, when PS4 launched in Japan, and when Switch launch, and that turned out ok. So even if PS5 doesn't launch in 2019, an early 2020 launch would mean we'd be hearing about it all year long. Probably starting after Days Gone releases, that game has suffered enough w/o being lost in PS5 news.
And just an FYI - w/ all the Nintendo Direct talk in this article Nintendo announced the release date for 2 or 3 games yesterday and an event in SSBU on Twitter, all w/o an ND, so even Nintendo is willing to get with the times and just announce stuff willy-nilly via social media. An ND isn't all they do know either.
Now if this article is meant to mean - what should Sony do during that week in June while the rest of the world is watching E3? - well that's a very different and specific question. If PS5 is late 2019 or early 2020 Sony can do a lot that week in the way of reveals or hosting it's own event. For those who may not know, Sony has it's own "Playstation Theater" in the middle of Manhattan, so it can probably do a live event there whenever it wants and pack the house full of energetic people, no need to go anywhere else.
https://en.wikipedia.org/wiki/PlayStation_Theater
If PS5 isnt' going to launch until holiday 2020, or later, I suppose 2021 cant' be ruled out due to manufacturing delays and the like, like PS3 was delayed due to the blu-ray drive, then Sony may just release a trailer a day on Twitter of PS4 games.
If I had to bet, I'm going with Sony holds it's own PS5 focused event that week in NY. Currently nothing scheduled in the PS Theater beyond May.
https://www.playstationtheater.com/events/all
They wouldn't have dropped out of E3 so far in advance w/o making a plan to stay relevant that week.
PlayStation experience for the win.word up son
I got a feeling Sony are gunna upset a few people with its vision for the next PlayStation and the way it conducts events like this. Gunna be fun.
@kyleforrester87 Next PlayStation?
NEXT PlayStation?
KNACKST PlayStation amirite?
Knack 3 confirmed baby.
@Octane I'll be celebrating with you when they announce Spiderman 2. That or Superman, whatever. Spandex rules.
@kyleforrester87
Is it possible that they are doing what EA is soing and are just going to hold there own show before E3?
Honestly, PS Experience feels like a natural substitute for an E3 conference. They have free rein for themselves, can announce essentially anything and get some degree of hype, whereas with E3 they probably could only get the announcements that would matter. It also came across as more fan focused than E3, so reactions and such would feel more natural. It to me seems like something where both the company and consumer can win in the end.
As much as I think something like a 'PlayStation Direct' is the best way to go business wise as a huge fan of the brand I'd prefer something that is clearly aimed at us and generates a lot of excitement in front of a live audience which would be the PS Experience. Disappointing Sony cancelled it last year, I'd love to see it come back this year, maybe even mid-summer, to fill the void for lack of an E3 conference.
I still don't like the decision to skip E3 though. Like it or not, it is a big convention and it is a place that can help build hype and, for new hardware, momentum.
Would like to see @BAMozzy's opinion on this.
Do a 'See the Future: Part 2' (PS5 reveal) Show at the same time as MS do their E3 Show would be PERFECT
@Turismo4GT If you really want to know, I voted for Playstation Meeting. Playstation Direct to me would not be ideal as that is pre-recorded and would lack the 'audience' hype. Playstation Experience I think would be too late in the year - going all the way through to December with 'little' news. Gamescom/TGS etc seems pointless too if they haven't got any 'new' games to show - makes more sense if PS5 has been revealed beforehand as these are much more 'game' focussed.
That leaves a Playstation Meeting. Something Sony could set-up any time and invite select members of the press, have PS fans for the audience that will be hyped and enthusiastic etc - like they did for the PS4 Pro reveal. If it comes before Gamescom etc, they can use those to give actual gamers hands-on and may have 'news' on 'new' games that they may have for PS5.
Obviously they can still do the Playstation Experience and release pre-recorded news etc but as a 'replacement' to E3, Playstation Meeting seems the most likely and best option.
Whilst Sony aren't attending E3, that puts the ball firmly in their court and ensures the spotlight will be firmly on them when they do choose to reveal the PS5. They aren't 'competing' with all the other big news that comes out at E3 but can be the only thing people are talking about, all eyes on them. They have as much time as they want too - not tied to a schedule. Whether they want to just list specs with the console on display or actually go in depth, talk about the specs in depth, show actual games playing on it rather than some ''pre-recorded' demo on a PC/dev Kit, talk to devs about the console as well as the games coming on it etc. Point is, the focus will be solely on them with an audience that are purely Sony fans. They can host it where they want, when they want and for as long as they want. They can lay a challenge down (so to speak) to everyone by hosting before E3, a 'top that' message or take the thunder away from any announcements by hosting after and have some time to prepare rather than just a day or two. It gives Sony the control, spotlight and flexibility to pick their time, place, duration etc.
@BAMozzy good points all around, thanks.
Depends. When are they going to have something big and 1st party to sell?
Best of both worlds - some kind of PlayStation Direct plus a live conference that is also televised and promoted on social media. Then do a highlight reel of that latter and feed it into the PS Direct installment after that. Try and create something that can be memed as viral marketing can be useful to maintain brand awareness, especially things that filter down to non-gamers (often parents and girlfriends) who purchase things for their loved ones who are gamers.
Not that difficult, more a case of "can Sony get it right without coming off as arrogant and aloof". They need to seem more approachable. Console 8th gen winners or not...
To be fair, anything's fine, as long as it isn't Sid Shuman on a couch selling us Destiny 2 Battle Passes.
Would love to see them copy Nintendo and do a regular Playstation Direct
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