The Division 2 appeared to enjoy a strong launch when it landed back in March of this year, but on PlayStation 4 and Xbox One especially, Ubisoft has said that sales didn't quite reach the publisher's expectations. The news comes from the company's latest earnings call, in which chief financial officer Frederick Duguet said that the open world looter shooter "ended up short of our ambitious expectations".
Given that its predecessor did so well commercially -- particularly at release -- it's probable that Ubisoft had high hopes for The Division 2. As it turns out, the game didn't quite blow up like the publisher thought it would, and Duguet says this was down to "a more competitive market than expected".
The Division 2 released during a reasonably busy month, alongside high profile titles like Devil May Cry 5 and Sekiro: Shadows Die Twice, but we wouldn't say that The Division 2 had much competition in terms of similar games -- at least, that's how it seems from where we're sitting.
Still, it certainly doesn't sound like The Division 2 has been deemed some sort of failure. Perhaps Ubisoft simply overestimated the appeal of another loot-based shooter in 2019. Tough to say.
[source gamespot.com, via gamesindustry.biz]
Comments 19
Kinda sucks, because it's a really good game, one of the better looter shooters.
Shame really as in my view outside of maybe Borderlands 2, there is no better Shootler/Looter/Rpg out there than D2. Especially for how (relatively) smooth its launch was. I'm sure as they add more and the price drops they will be fine overall though.
Here's hoping live service fatigue is coming hard and fast. Folk only have so much tjme and each company wants multiple live services PER SERIES.
Problem is, with a games as a service model you realistically have enough time to put into one game of that kind, then you build a little community around that game and it's hard to move on. Let's just say it was fortunate that Destiny 2 made it's recovery with Forsaken when it did, or this would've been quite different I believe.
I would've given it a shot but I'm too busy with Destiny, so it's pointless to invest into another game when I know I have so much to achieve there right now.
It’s almost as if putting together a competent yet ultimately fairly standard live service game that has elements already covered in other games before and doesn’t have much that will pull players away from their current game of choice to play it; WON’T sell mega gangbuster numbers like GTA V / Online.
Call me back when a AAA 3rd Party publisher annouces a game of theirs sold above expectations cos that would actually be newsworthy.
Maybe if there weren't so many bugs that where on the beta that still exist today, the sales would be better.
Also, they focus a lot in PC. You can clearly feel, on the weekly state of the game, that consoles are not the main focus of the devs..(just to give 2 examples: you can see this with the initial mapping of buttons for consoles, and the HUGE bug that still exists today that I'm tired of talking: the Texture loading time.. a bug that exists only in consoles)
It is the best looter shooter on the market so far, maybe together with Borderlands 2
I’ve put in over a 100 hours so far and am still enjoying it.
I’m enjoying The Division 2. Bought it at launch and have soloed my way up to a gear score of 483.
I played through the 'story' and did the three strongholds but stopped playing after that. I did the same with the first game only to return years later to thoroughly enjoy the world tiers and other end game stuff. Perhaps I'll return to D2 again next year when it's even more fleshed out.
UK launch sales dropped from 300K for division 1 to just 60K for division 2. destiny 2 had a fairly similar fall. the difficulty with setting expectations is not knowing how many people felt burned by the first not being all that was promised, or played it more than enough and don't see the need for more of the same in a sequel.
@Its_badW0lf exactly this, these companies don't seem to realise that people only have a limited amount of gaming time and can't realistically have time to play them all. Especially when they're treated like jobs with daily and weekly tasks and I suspect many like myself have simply had enough of doing such a thing and would rather play traditional games
Don't forget it was released one month after Anthem, as s&%%y the latter game is, it certainly stole part of the customers
I imagine first person shooters sell better, I stay clear of third person shooters.
I would probably play this if I had friends that play it as well. But I dont
You also have to consider that many of the fans of the original are still playing div 1 or do not want to play div 2. Many may not want to dive back into another similar gaas div game. I don't think you can pop out sequels of these types games so quickly as its only been three years. I expect expansions not sequels in a gaas game.
I'm in agreement with @gumbopudding, obviously my view of games-as-a-service and Ubisoft's differ. R*'s GTA add tonnes of stuff and their sales figures can't be argued with. Whereas Ubisoft, if they hadn't had all the issues with TD1, probably would have released TD2 last year. TD1, till recently was my most played game with several hundred hours put in but I didn't buy TD2. Says it all really.
@Eldritch And in that line of thought the reason why R*'s Red Dead Online 2 is failing is because the people that were playing GTA:O are still engaged with that game and have invested heavily in it to get back.
There's one option in this type of game, you either release a superior game to whats already existing with added bonuses to get people off other games and into yours, offer more content and better features, or you're going to release a barebones experiment that won't keep people for long.
And for crying out loud stop cannibalizing your own products, you can't sell two live service games to the same people and wonder why it's failing.
After D2 I would never touch another game as a service looter shooter. I feel a good amount of people are tired of all the garbage that goes along with mutliplayer games nowadays and that's why you see a comeback with single player games.
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