Sony’s always been very humble when it comes to PlayStation Now, keeping it out of the game streaming conversation when it’s still currently the only company on the market with a working solution. That’s changed since the Japanese giant dropped the price, as it’s been promoting the heck out of the subscription, running television commercials – and even utilising stadium ads like this:

PS Now PlayStation Now Champions League
Image: BT Sport

As you can see, the PS Now logo is running around the entirety of Genk’s arena, as Liverpool midfielder Alex Oxlade-Chamberlain flicked in an admittedly stunning strike in last night’s Champions League tie. The platform holder’s long had a partnership with the iconic club competition, but this is the first time it’s leveraged the deal to promote its streaming service.

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It’s just more evidence of how hard the company’s pushing the initiative at the moment; it’ll be interesting to see what kind of impact this has on overall subscriber numbers.