Adding more weight to the recent rumours that BioWare plans on rebooting ANTHEM and is currently in the early stages of developing a brand new Mass Effect title, the veteran developer appears to be rebranding itself. The company's official Twitter account is adorned with a new, more rounded text logo, and brand design website Brand New features a whole page on freshly designed assets. It's all very clean and modern looking.
As hinted, all of this ties into the ongoing notion that BioWare itself is being overhauled to some extent. Clearly the developer is keen to adopt a new look going forward, which is understandable given the damage that Mass Effect: Andromeda and ANTHEM have done to the company's reputation.
With Dragon Age 4 in the works, ANTHEM supposedly being rejigged, and Mass Effect apparently making a return at some point, it'll be very interesting to see what becomes of BioWare over the next few years. Here's hoping that the Canadian company rediscovers its once fantastic form.
[source twitter.com, via underconsideration.com]
Comments 19
Really wish them the best of luck, they have a tall mountain to climb. I think we all know the first thing they need to release to get some positive conversations surrounding the studio lol . Interested to see how they could possibly reboot Anthem especially.
I’m still convinced there is a gamer somewhere who thinks Anthem is the best game ever and has no idea of the negativity surrounding it.
As for BioWare. I still believe they can pull off some big hits. I blame EA for their corporate BS and forcing out games before they are fully baked. Give freedom to your creative team you soulless suits!
Looks all young and fresh, a bit like the terrible writers they employ nowadays.
The Bioware we once knew has been gone for a long time, people just to accept it, they are never coming back to its once former glory.
EA can take some blame but Bioware needs to take most of it.
All we can hope for is remasters of their classic games like Mass Effect Trilogy, KOTOR, Jade Empire etc
they need to get away from EA, heck i would be OK with MS buying them in their big acquisitions push but EA is killing that company like thy have with so many others
Honestly they need to do a Bungie. There’s too good of a studio in there to be sucked dry by EA.
I don't feel sorry for Bioware after Dragon Age Inquisition released the writing was on the wall. I will always be able to play Baldurs gate, Kotor and Mass Effect 1-3 on other systems so a massive thanks for the games. Rest in Peace Bioware now known as B, missing the second letter S.
Just make a Mass Effect prequel game about the first contact war. There is so much potential there for something amazing.
That's an awful logo
@Splat I think the rachni war would be a better time frame
@Areus @Splat Bounty hunter on Omega. Tight and personal story. No open world stuff. Dense environments. Choose any race you want. That's my dream Mass Effect game.
@ShogunRok The series has so much untapped potential it's not even funny. It blows my mind how badly they dropped the ball with Andromeda.
The problem is reports say they said they are making Anthem 2.0 but still have no idea how to accomplish it. It is like their plan for it simply says "1. Make it good. 2. Profit"
I know people are comparing it to NMS but this is a different beast. GAAS have a focus on profit. That means every decision they make will be tempered with "but how do we profit off of this?"
Best bet I think it needs to shut down temporarily, and focus on turning this into a good f2p game then bring it back. Just give original owners a free 1 yr battlepass when it re-launches.
I would love to play Dragon Age Origins and Mass Effect if they did remastered. Never played these, but really liked DA Inquisition.
EA marketing schmuck no. 1: Do you reckon the issue with Bioware is the lack of development time or maybe the best creative talent has left the building?
EA marketing schmuck no. 2: Nah, let's just slap a rebrand on it and the games will sell like they used to.
@Splat I honestly though Andromeda was setting up a series where they have to return to the Milky Way, maybe a galaxy hopping Mass Effect relay could have been discovered. There was potential there, but as you say, they dropped the ball hilariously.
This is what will save them. Thank God.
How about a name change to completely distance themselves? I suggest "DireWare".
Did Bitcoin changed their logo? lol
Joking aside, are they gonna release a patch that changes the entire game?
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