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DICE LA, the studio formerly known as Danger Close Games, has a new leader in the form of Respawn boss and former Infinity Ward chief Vince Zampella. The executive – who will continue to "head coach" the Titanfall developer simultaneously – will rebrand his new team, as an attempt to shun the “support” moniker that’s been attributed to it. Recently, the Los Angeles-based subsidiary has been tasked with aiding its Stockholm counterpart on titles like Battlefield V.

“We want to give it a new image,” he told the LA Times. “We want people to say, ‘This is a destination you can go and make new content.’ I think they’ve kind of gotten the branding that they are the support studio for DICE. I think rebranding is important for showing people, ‘Hey! Come work here. We’re going to do some amazing things.’”

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According to Zampella, the new DICE LA will be separate from the main DICE in Stockholm and Respawn. “We do talk a lot, and the more we interact and learn from and teach each other, the better we’ll be. So, there’s interaction, but as far as the games, they’re their own studio,” he continued. You can expect something new from the team, then.

Meanwhile, work at the Star Wars Jedi: Fallen Order developer will continue in earnest, with former God of War director Stig Asmussen leading a “narrative” team within the studio, while other departments focus on service-based Battle Royale Apex Legends and the virtual reality version of Medal of Honor. All hands on deck at EA ahead of the next-generation, then, it seems.

[source latimes.com]