The rise in PlayStation 5 game prices has been a sticky topic since it was announced, but NPD’s Mat Piscatella has argued that gamers will “happily pay” the boosted price point. Speaking as part of the Virtual Economy podcast, the analyst argued that he believes the increase can be ascribed to market demand, as opposed to inflated development costs.
“You do pay a premium, and you have been paying a premium, for years to play a game on day-one,” he said. “This is not different. If [companies] want to make the case that they’re doing it because of X, Y, or Z, I guess you could try to make that case, but when you look at the financial statements or the earnings reports, you can argue the other side. The market demand is the market demand.”
Sony became the first platform holder last week to attach $69.99 price points to its first-party games, following in the footsteps of Activision with Call of Duty: Black Ops Cold War and 2K Sports with NBA 2K21. There is flexibility to the Japanese giant’s PS5 launch game pricing, however – both Sackboy: A Big Adventure and the standalone version of Marvel’s Spider-Man: Miles Morales will cost less.
“Game prices have stayed the same since 2005, when Call of Duty 2 first went to $59.99 on Xbox 360 and we’ve basically stayed there ever since,” Piscatella continued. “Now, a lot of people will say a rise in base prices for the higher tier, premium games is needed to off-set development costs, inflation or whatever, and all those arguments seem to fall flat.”
He added: “But what doesn’t fall flat is that for some of these premium games, if the $10 increase was implemented, people would happily pay it. They might grumble about it, but they would certainly pay it. The price sensitivity, particularly on day-one, suggests that.” Piscatella continued that with more options available than ever before, including free-to-play titles, everyone will have plenty to enjoy.
As an NPD analyst, Piscatella is obviously looking at this from a US-centric perspective, but the bigger global story here is that in European countries consumers are being asked to pay up to $95 – albeit with tax included. This is a much bigger pill to swallow, and while we’ll need to wait for more data to see how sales shake out, we can’t see those kind of price points holding for too long.
[source virtualeconomy.libsyn.com, via videogameschronicle.com]
Comments 170
I suspect many people will pay it but I doubt any of them will be happy about it.
For $70, if its a game I am anticipating I will probably pay it (already did on my Demon Souls pre-order), but if its a game I am more on the fence about I will just wait for a price drop where before I may have made a more impulse buy. Been getting kind of screwed with buggy Day 1 games lately anyway.
Well I wouldn't say I'd happily pay that much, but will at the start of the generation, prices usually fall back after a year or so. As early adopters I don't mind paying a bit more, but once the games start rolling out then with most games I can wait for a price drop, unless it's something I really want day one.
I ain't happily shelling out 100 ish bucks with VAT included just for a single PS5 game
I'm going to be a lot more selective with which games I choose to invest in at launch this generation. The PS5 launch lineup at least looks significantly better than the PS4's with Demon's Souls, Miles Morales and DMC5 Special Edition but that doesn't mean I'm all in on paying that much for all future titles
Oh absolutely, I smiled happily when I preordered Demon's Souls this morning for only 65 BLOODY QUID.
I don’t think I will be. A £20 price hike in the UK is a lot, especially when people are losing their jobs and struggling because of the China virus. Never preorder and wait for sales is probably a good strategy.
I am not happy about spending more money but I will for certain games. Like a Sony 1st party game that is complete and has no microtransactions, I think that is fair. But these games that are not even complete and have a ***** ton of microtransactions, they can just sod off
Well, there wasn't any Game Pass before. This time, people who want value have a pretty good offer on the green side.
For a quality game, an extra $10 is negligible. If you play every major release every, it's either your job, or you have too much time on your hands. Either way, get back to me with some real problems.
I think the issue for a lot of people (all around the world) is that game prices are going up, but their wages aren't. If we were all earning more money, it wouldn't necessarily be a problem.
Obviously this is a dramatic simplification of what's going on, but again, for so many people, I think this is the bottom line.
I don’t know who all these people are who have to play games day one. For a new console launch perhaps, but shortly thereafter I’m drowning in games I have no time to start, so may as well just buy them as and when at much reduced prices.
I haven’t bought a full priced new release, outside of a console launch, since ps2 days. Life caught up with me after that!
I think I've paid full price for PS4 games twice, out of the fifteen-ish PS4 titles I've owned. I generally wait until there's a sale or they lower in price, which they almost always do. There are very few games that I absolutely need right away... and I'll likely wait like that again (if I go PS5)
I won’t be paying that much for games. First of all if I were to eventually get a ps5, it will be 2 years or more. So i will get launch games in the bargain bin. I’m not worried about. Got to much left to be play on the 4
i hope videogames won't become an elite sport and hobby..they have to find common ground and be accessible to most people.
That's £55, about what we've been paying for 5 years now. Piscatella is incredibly late to the game.
I, personally, would just wait for a sale for most games. Games that I absolutely couldn't stand to have spoiled, like God of War 2 or a potential TLOU Part III, I would consider paying full price for.
But ultimately, a lot of games go on sale after like 3 months. There would be no sense in not waiting for sales anymore.
The only game I would pay that much is Monster Hunter because the crazy amount of hours I put into it, hell I even buying a Switch just for that game alone, any other I’ll wait for a discount
I don't mind $10 increase for games, but the game better be worth it. Some games like ghost of tsushima and some sony 1st party games plus some 3rd party games (like the witcher 3) is worth it, but for other games, I'll wait for a psn discount.
Heck, I even say the first island of ghost of tsushima is worth $60 lol.
This blokes off his cake...£70 games? WTF will they cost on the store..anybody still going to sing about the digital only ps5? Those prices are silly on the ps4 so god only knows what they will charge on there..
Nope. I will wait till it comes down in price. I was a gamer club member at Best Buy and bought games at 20% off so games were around $50 with tax. When that went away I bought very few games cause $60 was to much when im buying for me and my son. So $70 a game, nope. I will wait a few years to to get PS5 an hope storage space is increased. Son doing the same. Hate Microsoft but Xbox S with game pass might lure me.
Im as happy about it as id be if i recieved a kick in the nether regions. But i'll begrudgingly pay because Sony always bring the goods
Thats because $70 is not £70. Brits are royally screwed over at the moment. Europeans too with €80. Exchange rates mean we're are paying significantly more than the $70 US price tag and as such the price hike can *******.
If the price is universally raised, of course I'll still buy games, but I'll most certainly buy a lot lot less...
Just have to slide a few more games into the wishlist and wait for sales and price drops.
Not thrilled to spend that much on a game but I went ahead and Pre-ordered Demon's Souls and Spider-man Miles Morales as my first PS5 launch games. Will definitely be a lot more choosey with my purchases this time and happy to wait for a sale!
The market will decide. Certain games will get away for charging those prices and many others won't which will lead to quick discounts. Sadly most single player games (outside of Sony's and Nintendo's) are the ones at risk from suffering through these prices because far too many people have a "played once and done" mentality. And said games being dumped on a cheap subscription I don't think is the answer either. Gaming isn't the cheapest of hobbies to be in, you should either pay the premium and if you can't or won't then be prepared to wait till they go down a price your happy to pay.
Happily is the operative word
With the exception of Persona 5 Royal, I don't think I have ever brought a PS4 game at launch price. Heck, there are some Nintendo games I don't buy at launch price although I am most likely to do so with them.
I find it hard to believe that I am the only one who thinks like this. I can't see $70 and equivalent (probably £70 because normally they seemingly just change the symbol) will stay as average price for long.
So how the heck does 70 bucks = 70 quid? When I heard that $70 was coming I was expecting us UK peeps to pay £60 at most.
I’m getting the disc version of PS5 to avoid paying $70/€80 for a new game.
I'll happily take a poo in matt piscatellas mouth
No thanks. There’s no way in hell I’m paying that.
I bet your average Joe Bloggs will still happily fork out for his annual FIFA and CoD. It's probably only us smelly gaming community who are kicking up a fuss about it.
Me: I'm not paying £70 for PS5 games
Me 5 minutes later on Amazon: Demon Souls and Miles Morales Ultimate Edition £70 each, yes please
For how amazing Destruction Allstars appears to be in all the footage and previews we’ve seem it should be at least 89.99.
I'm trying to play and follow fewer franchises these days, (he said with 20 games on his wish list), so I won't be splashing out on as many titles this time around, (he continued, ignoring his 5 pre-ordered games).
So I don't see this being too much of a problem for me...
Seriously though, I doubt if this will bother the vast majority of people. We here on sites like this one are a very small number of the overall market. We can be passionately vexed about this, but the truth is it won't phase most.
I fully expect the prices to come back down again though. They're always up at launch.
I do agree with @ShogunRok. If people's wages weren't frozen in place for years this wouldn't be an issue for any of us.
For now your mate Joe will probably just skip the pub one weekend and get the game instead. Honestly this is a cheap night out in Dublin...
What's a night out, you ask?
Well, in the before times...
There's a few PS5 games for pre order on Amazon (not always the cheapest) available at £69.99 but also many at £51.99. So it seems it may vary widely depending on the game.
If, and this is a BIG IF, I pay £70 for a game day one it'll be a game I platinum as quickly as possible and then trade in. Id I don't 'need' it day one I'll buy it cheaper later on second hand and much much cheaper
LOL, no
Taking exchange rates, taxes and what I call "Brazil BS factor" into account actually means a U$20 raise in prices that were already pretty high over here.
Although Sony did try some form of regional pricing and held back the costs as much as they could, they simply gave us the middle finger for the new generation.
@ApostateMage Arguably those yearly games (sports especially) may be the only ones that are worth the extra £££ increase, however much that would be, considering the replay value they hold. Not that id be happy with it.
Yup, people can't talk about devs not getting the pay they deserve if Rising costs of developments don't also have a rise in cost to the consumers... Not on the consumers end anyway and I have no problem with it as someone who always buys my games brand new.
@Grimwood Not every big game will be Game Pass day one.
Personaly i won't pay that kind of money. I'll buy in second hand or promotions.. If people buy them, then they can't complain and the prices won't change. On the other hand, if everyone does the same as me, the industry will have to rethink the prices..
I think demanD is a bit inflated right now as everyone wants a game or two at launch for their shiny new console. Once we are a year or two in i suspect people will be less likely to pay as the novelty wears off.
.."the market demand, is the market demand."
No one has ever said, "$59.99? Nah, I want to pay $69.99"
It may not matter to players for the exclusives. But after a while, IF the same 3rd party games are $59.99(or less with gpu) on xbsx and $69.99 on ps5. Grumblings might start.
Hi there fellow gamers. I´m not happy about this kinda of thing at all but, the price increase of PS5 exclusive games, well.... If you want quality, your gonna have to pay for it. Big, quality games without any kind of microtransactions don´t come cheap to make. Game Developers need to have profit just like any other developer out there. Does it suck? Yeah, it most certainly does. Especially since we in Europe, specifically my country Portugal, will have to now pay 80€ per game. And let´s not even talk about Brazil or Australia. Those prices are nuts.
Even so, it is understandable, and quite frankly, I actually thought this kinda of thing would happen in the very begining of the PS4 generation.
It´s an expensive hobby/passion that we gamers have and that is the reality of things.
Our wallets are not gonna be happy at all about this 😜
Cheers, stay safe out there and happy gaming to us all
I pay £10 to see a 2 hour movie. A campaign in a game last any where between say 10 hours upto 50+ depending on the game. You might have multiplayer on top of that and also want to replay the game. £70 in regards to amount of time spent playing is not bad value.
@Grimwood Depends on the game, doesn't it? I know it feels like it — but not every game is available as part of Game Pass!
Hhahahahahahahahaha what analyst is this? ‘Happily’ pay it, erm no.. in a totally unsafe unknown financial landscape when no one knows if they will be keeping there jobs or not now, no one will happily pay £70 for a game, much more in some countries, due to greed. I say greed as I understand developers and publishers have been earning record profits before this price increase..
Well I’m not one of those gamers who will happily pay £70 for games on day one unless it’s a really high quality game that I’ll keep going back to for years to come like GTA, The Witcher etc. Would much rather rent them and save myself a lot of money in the long run. I’ve saved over £9K renting games since 2014.
£70? Yeah no problem. I've got 2 kids and a mortgage. I'm self employed and made £30 today. £70 for a game? no problem..... 😒
Edit* I noticed the article says $70 but for me it's £70.
I suspect being an analyst is well paid with plenty of pay rises, they also tend to work on the side of the investors of companies so this news is purely aimed at keeping them happy, not us.
@Ryall Exactly. Was about to quote "Happily" and make some sort of pun. Maybe if they just won the lottery....
@Grimwood 10 x 12 and in reality most of those games won't be on Gamepass anyway and then you have to carry on paying to keep playing them. Even with Gamepass I've bought more AAA games then I've played on it
$70 will buy you 7 months of GamePass.
Happily is a bit of a stretch. I'll pay it for games I must have. For others I'll wait.
For example if the rumour surrounding a Metal Gear Solid Remake is true? I'll pay it.
Bring back Dino Crisis in a double pack remake? I'll pay it.
@blacklivesmatter Yes, but you're also forgetting the deals and such that are offering games for like £5 and they offer that same sort of play time. Yeah, they may be a few years old, but if you fish about I bet there's a sick game you haven't played and most gamers have a back log. I'm hoping people will start to catch up so maybe they'll think about going back to the 59.99 mark.
Games have not stayed the same price because the price you pay up front now is just the cost of admission. Then you have dlc and micro transactions etc. Dev costs may have increased but so have sales and incomes. They’ve never been more profitable.
@ShaiHulud where did you see that? I can only see it for 70?
P.s. are ps games 70 dollars and 70 pounds sterling?! Are us folks in the UK getting a raw deal here? Edit, glad to see I'm not the only one who thinks this
@Jarobusa
And if the game you want to play isn't on GamePass you've got to pay it anyway. You could be waiting months or even years for a particular game, you never know.
And as for first parties it's actually better to buy outright because after seven months you're then paying more to play a particular game. Yes others will be there but I don't want to be paying for a game I want to play year in and year out when I can pay a one off fee and play forever if I wish.
That's why I don't personally see GamePass as 'good value' in the long run. I like to keep games and play them for many years.
Certain games I would pay that much for. The Witcher/Cyberpunk for instance. Most games though? Looks like I'll stop buying day 1 and wait for sales/preowned copies.
Also, Miles Morales was compared to something like Uncharted Lost Legacy, which was $39.99. No way am I paying $59.99.
Well, I'm only going to pay it if its a game I am highly anticipating. Let's just say I won't be buying as many games as before, and I will be doing much more research before buying.
Analysts know as much about video games as gaming journalists do; nothing.
@viciousarcanum It feels a little like you are trying to high horse. You're forgetting the massive pay gap between the actual devs and those who profit off of their backs with little to no effort. These are the people who are stopping games being cheaper.
@R1spam
We are being shafted a bit that's for sure. In the US it's $70 plus tax, AFAIK the highest sales tax in any state is 9% which brings the cost to roughly an average of $76 which is about £59 for us. Add our 20% sales tax it is about £70 so we're definitely being slightly overcharged. Eventually I hope the prices will be adjusted properly after the initial PS5 hype.
Not this gamer, I can tell you that much.
@Spartan48. I agrre with that.i got more than 70 ps4 to play.and im still buying more.haha.word up son
@Mintie I get your logic on the trade in/resell value, but unless it's a short game then you won't be enjoying the ride between 'A' and 'B'.
I will happy pay $70, but I would like to be refunded if I will not like game in first 1-2 hours
@GADG3Tx87 to each his own. It is always good to have options.
I’m a gamer and so are all my friends and we are not not happy paying £70 so we are not going to! We’ve decided to take turns buying used games and just borrow them from each other! Never paying those prices, ever!!
No, I won't pay 80€ for games, luckily PS games tend to get cheaper fast
Also I preorder a PS5 with Hard-Drive so I can buy used games
Feels like there are two drivers on this. Things get hot fast and then fade, so for some there's a fear of missing out on being part of the trend. And the internet has made it way too easy to accidentally see spoilers, so there's a fear among some people that if I don't buy it and play it now, it'll be ruined.
Unfortunately, games release in such an unfinished state so often now that it's hard for me to justify paying a premium to play the worst version of a game on day one.
@ShogunRok Completely agree here. Listen, since the pandemic hit, I've been earning less, my wife lost her job and has been unemployed for more than half a year. This is significant for me. Paying $70 for a game is A LOT right now, and I'm sure I am not the only one.
I am a huge PlayStation fan since the first console and have owned all of them up until the new PS5. Love the exclusives which frankly are the main draw to the platform but man, Series X and S are really enticing now, combined with GamePass + Bethesda and EA Play all in once low subscription (I found deals for around $10 a month for Ultimate) - Xbox is starting to look really REALLY good right now, especially in today's economy. Hell, I'm honestly considering switching at least for the next few years when the job market recovers and I can just jump back to PS5 and enjoy its exclusives, but as of right now, can't beat that GamePass combo of $10/$15 a month.
70 a game is pretty crazy to me but it is odd all the other things people will spend money on without complaint. The near yearly phones, morning coffees, the cinema, dining out... all things too rich for my blood but plenty seem fine with the cost of those things. But $10 extra on a game and a line has been crossed. Weird. Also this is just an observation, not criticising anyone.
Game is going to make a lot of money this generation.
@Medic_Alert exactly! People feel the need to begrudgingly pay full price at launch for the games that they really want to play, why not go one step further and wait a week or two and get the game cheaper without supporting the price rise? That’s what myself and friends are going to do
I'm fine with games increasing in price but the quality of games and the direction of the industry need to change. I would not pay $1 for a garbage product like Uncharted or Death Stranding but would pay $100+ for an epic massive open world rpg.
Ouch. Reading that tagline hurt my eyes. Well I for one will be making up my own mind and will ignore any analysts predictions. On the street those prices are way too much and with uncertainty about Covid, job prospects, recession etc I don't fancy gathering debt or losing my will to gaming addiction/prices. Those lucky few who can afford rrp prices hurry up and sell them for secondhand! I reckon after 2-3 months rrp prices will drop and time to take a dip near the £40 mark.
@MS7000 £70 / €80 will be the new norm for games if people keep buying them (being selective with games or not) on release for that much! Wait a few weeks and buy used! Cheaper games without supporting the price rise, if enough people do this then publishers will resort back to old prices. Don’t even buy in sales unless it’s a lot cheaper than used
I will happily wait for discounts/sales, especially since I have made the decision to buy only digital with this coming console generation and the PS store has some good sales quite often.
I'll just rent and buy more used games.
Why I went with the disc PS5 model. Keep as many retail channels as possible to get my games. That is what physical gets you.
I will happily wait a month or two after launch to get these $70 games for 40-60% off like I've done with the last few generations.
I have a PS5 on pre order and currently I'm not committed to purchasing any games on day of release which is a real shame. I do have a real problem with a price of £70 and the only one on my radar at that price is God of war Ragnarok.
@R1spam Both thegamecollection and 365games sell it for £65.
@bbq_boy people that are moaning about the price rises and just accepting it and buying them at full price are part of the problem. Be a little patient, wait a couple of weeks and buy them used. That way you are not supporting the price increase and you are getting your games cheaper
@YETi me too mate, ordered a ps5 which I think is good value for what hardware you get but not buying any new Games from now on
I certainly won't.
I'll be spending my time playing titles on Gamepass.
Sony have really lost me going into next gen.
The gulf in value between both platforms is insane.
This Piscatella sounds like a smug *****.
"The market" is not an autonomous living thing, it is created and maintained by people. If the Covid crisis continues to get worse and the unemployment levels skyrocket, who knows what monetary value people will then place on leisure activities? Matt Piscatella is putting this soundbite out there in the hope that peple will take it at face value. We shall see.
Not me i.
Ill wait a few months till the price of the games drop have a huge backlog.
It must be A GAME when I wait and pay £40 for it, otherway I wait and buy preowned for £20 max. only 4 games I bought for full price in lifetime (Diablo 2, Diablo 3 on PC, AC Revelations on PS3 and now preordered AC Valhalla for PS4.) More than £60 is ridiculous... keeping in mind, that games comes incomplete or even broken and they want another money for full content (DLCs) or you must wait weeks for patches... that is unacceptable for full price.
Some will pay, some won't. I don't see that anyone will really do so 'happily', though.
It may or may not reduce the number of games I buy, but we'll see by how much physical copies are discounted on Amazon, Game Collection, etc.
Personally, I still don't see that it's justified.
I would pay that money if only $ony gives me a proper reason for raising the prices. Lately Sony are turning way too anti-consumer with their BS and really thinking of leaving them in favor of M$ and upgrading to 3080 with it.
If one had 60 bucks to fork over for a new game 10 more bucks really shouldn't be that much of an issue. You also must have a bit of money to spare if you're always buying a game new. Just wait for a price drop. Buy a few other cheaper titles to hold you off until that price drop. The increase is lame but its not THAT big a deal
I have zero issues with a $10 price raise, and would honestly go up +$20 to +$30 IF it guaranteed no micro-transactions, and better pay for the developers.
No one's going to be happy about an increase because it's not needed it's just corporate greed. We're already paying $70 in Canada so that's going to be $100 for a game? Greedy greedy greedy companies
I am a fan of discount. Will only buy 1-2 games demon's soul cyperpunk for full price otherwise wait for atleast 50% off.. Must be ultimate edition.
@ApostateMage Yeah it's not so bad for the people that buy an annual game and play that one game all year. For the rest of us that enjoy a variety though...there's no way I can afford £70 per game.
@jess3a3 i'll pay £70 to see that..
No doubt we will see. We have been paying a Premium to play on consoles and to play at launch but whether we will pay a higher premium for that or not, time will tell...
I know that I will NOT be paying $70 (or the equivalent in UK prices) when I can wait a month or two - maybe more - for the games drop in price to a point that I want to pay. I am NOT expected to pay more for Cyberpunk 2077 and that will be upgraded to utilise the power of next gen consoles for FREE. I have pre-ordered that BUT I will NOT be pre-ordering ANY game over £50 - regardless!! I can make do with my backlog, free games from PS+/Gold and even Game Pass too which is looking even better value every day.
With some games being higher than others, I wonder if the cheaper games will be 'higher' in the charts and the more expensive games have 'lower' than expected sales for the first month or two - especially in a Global Crisis and having spent £450 on a console!
Just like every other generation there will be a few games that I'll happily pay full price for. As someone who doesn't play online I can wait for the other games to drop down to a price I am willing to pay for it.
BTW if you are paying £70 for a game that gives you hours of enjoyment and also has replay value you have not been ripped off.
Depends on how good Gamepass is. If it is all that Microsoft is pushing it to be then I'll only pay $70 for an exclusive I want and then just wait for other games to go down in price.
Piscatella?? Nah, I don't believe him. Man's softer than a freshly baked cupcake.
@SuperSaeko never thought about that. This could be a tactic to get people onto subscriptions
70 dolars maybe, but not 80 euros. That's significant difference
That's because people throw away their money and have no patience or self control, an industry wide price fixing effort is all this is, regardless of quality or content here they are, now $69.99
@Kidfried You say people push for graphics but I think that's been more the publishers than the gamers.
So if you buy COD on Xbox S, you pay 70 for not so next gen game?
I like the energy here ppl waiting for game to be on sale instead of paying $70+ for a game.
I think hype will get to some ppl, which will push Sony to drum even more hype to make you get crazy excited to buy the game that you normally would wait for because everyone else has it.
I literally stopped buying $60 games since Heavenly Sword because I always felt like 3months was worth the wait. Even now as I get a PS5 i wont be playing any of the launch games because I think waiting three more months for it to be cheaper is still well worth it. Money is not really the issue for me. It is value.
Also Cyberpunk for $49 on Amazon is worth it so boom I kinda made my whole argument pointless haha.
For a few games yes, but for a half or more of the games I pay $60, no, I won't pay $70 and it'll take the price longer to get where I will pay from there when I don't pay for the day-one premium. You see, we may be a core gaming bubble, but when the core gaming bubble won't pay something, the rest of the market can't do much better I'd imagine.
@Bad-MuthaAdebisi US price is exclusive of tax. Then again, it is not just games, everything is more expensive in the UK or EU. I think UK fixed 20% vat is high. Was hoping they would slash to 15-17% in this climate (even if for a year or so)
At the end of the day, everybody’s circumstances are different. What one person sees as cheap, another sees as expensive. Enjoy whatever you can. It’s a great time to be a gamer.
@Jarobusa £1 bought me 24 months of Gamepass, I've still barely played anything on it
Even more reason for me to buy the Blu-ray ps5 so I can recoup some cost selling games I don’t want to keep...
@mrbone actually it’s a misconception everything is more expensive in the UK. Quite a lot of things cost more in the US.
@Ryguy2784 how on Earth can you think that's fair? That's ludicrous
@Dodoo a lot Americans are the ones saying it's okay we've been paying $70 for games in Canada for years and this is going to mean we're paying $100 for a ***** game? If companies do this it's just corporate greed there's no reason to up the price
I was having Anxiety issues last night over the prices of PS5 games in the UK ;-/
Honestly........ I was seriously considering swapping to Xbox with there Game Pass. 8-I
£69.99 converts to $90.00
$69.99 converts to £55.00
We are paying £15.00 extra for games??? I just think its out of order. Games should be the same price worldwide, America shouldnt get treated any better CONSIDERING Europe is where Sony makes the Majority of there money
😶-I have my PS5 on pre-order through GameStop and I'm just gonna play Cyberpunk 2077 and PS5 Assassins Creed Valhalla ($59.99) on it, and wait for the prices to drop from $70 to a more reasonable price before I purchase ANY other games that tag themselves as a $70 PS5 game. To each their own as far as everyone's opinions, but in my opinion it's straight up greed that's motivating these hardware and software companies, because there isn't anyway that their going to drop micro transactions, or reduce the prices of ANY other content to compensate for the $70 price tag. And if there argument was even seemingly a little legit (IMO) I truly think they would have raised it to $65 instead but decided to hammer everybody and raise it nearly 17% to $70! A 17% raise while everyone I know has had there salaries cut, (or worse) because of this Awesome Pandemic that we're ALL experiencing! It seems immoral and practically criminal to me. Do what you wanna do, but there isn't anyway that I'm high five'n SonyMicrosoft or the Software Game companies for what in my opinion is an Immoral Overreach with a self justification for the reasoning thrown in for good measure!
This price increase will obviously reduce the number of people buying games at launch. The question is by how much? Sony clearly thinks it'll be a small subset of people if they're going through with this, though I'm not so sure.
Assassins Creed Valhalla is 47 quid on PS5 at ShopTo.net so studios can afford to charge less if they want to (unless ubisoft have done a minimalist porting job to upres the game to PS5). I wasnt going to bite, but at that price, it may be hard to resist
@SuperSaeko I gave up and drove back home, never really liked kids 🤷🏻♂️
Long time coming honestly. I try to get games on sale but if it is a franchise I like I'll usually get the deluxe edition that has the season pass so I've paid up to 120 US dollars for that. Still.... Wonder if season passes will get more expensive.
At least these days we have a ton of options for games than ever before. So there is gonna be something that's affordable. Gonna have to budget more.
I'm not paying it. I'll wait for the sales, and play games in GamePass in the meantime.
This analyst clearly doesn't know what they're on about.
@BNAG_Gamer It's VAT my guy, not favouritism. A lot of states in America will pay more than the price shown as well.
I'd be perfectly fine if it was just a $10 increase here... But some games are getting a $50 increase. Yeah nah.
Define 'happily'
With PlayStation Plus and PlayStation now, I don't intend to buy very many games at all anyways. Perhaps just 1 or 2 but soon I'll have such a massive backlog of games I won't even have the time to think of paying $70 for a game.
On a side note, this is a great opportunity for mid price indie games to stand out if AAA games are gonna be hitting $70
@BNAG_Gamer just buy used a few weeks after launch
people that are moaning about the price rises and just accepting it and planning on buying them at full price day one are part of the problem. Be a little patient, wait a couple of weeks and buy them used. That way you are not supporting the price increase and you are getting your games cheaper
let the people who want to pay it pay it I guess... I can't justify full price games even now, haha... but that's cool, I can always wait for sales.. it's just a shame that games that have microtransactions can make so much more money than those that don't - the PlayStation AAA games generally don't, so its fair enough to charge higher for them, I'm sure the cost of making them must have risen a lot during the years
I've been waiting at least a year and buying on sale for around 6 years now. I've bought Far Cry 3, 5, and New Dawn for £24, Rage 2 for £14, Skyrim for £15, and Doom for £14, with all the DLC.
£70 can get you 6 games with all DLC or 1 game with no DLC.
There's so much choice out there, and the good experiences will still be around years after they launched (unless it's from Nintendo), you don't need to buy anything at launch. You just need patience.
Hahaha! No, i won't!
I won't buy a single one at that price (which for me is 80 euros).
We already had price increases in europe. I am not taking a 10 euro increase on that. No chance.
It's used or wait for a sale. A game is not worth that much money.
@Sunsvsmoon I am, I will only buy the MUST have games, The rest can wait a few months till price drops
Everybody will soon move their accounts to US ) that's what I do when I want to buy games cheaper. I use a US account, top up with paypal or just buy online PS money scratch cards and you're good to go.
Piscatella reeks of elitism. Happily pay more? No you tool, they won't. Some will pay begrudgingly. Many will wait for sales and discounts, like myself.
Matt Piscatella you fool, do you think is fair to people to spent $70 in a game?when we know most of the games is unifished and full of microtransations, specially in this pandemic that have make a lot of people in vunerable economic State.
I'm not concerned about this pricing since Sony price drops their 1st party games after a few months. I'm concerned that Nintendo might follow sooner or later and you know how they are with the pricing of their 1st party games. Not to mention, their fanbase would be fine with it because, hey, it's Nintendo.
If at any time in the last few years someone told me that I could have a bluepoint 4k remake of Demons Souls for even $100 I'd have been ready to preorder it day one, an extra $10 is a price I'm more than happy to pay.
I'm not willing to pay £70 (equivalent of $90) for most games.
The guy worked for Activision. No wonder he thinks people will happily pay ridiculous prices for video games.
He's obviously full of crap. When I go to my local store, the only new games I buy are the smaller budget ones, like Spongebob or mega man zero/zx compilation. When I see a 40 canadian bucks brand new game in a sea of 80$ I jump on it. I buy a lot of games, so I will wait for sales 99% of the time.
Anyway, I think the industry push for a price hike as a sneaky way to get rid of physical media (by making digital sales and subscription services more appealing). The industry hates the used market.
for the sake of the industry not spiraling out of control, i do hope game sales take a massive hit next console generation. if sales are abruptly down due to the $10 price hike, the publishers may in fact revert the price back. no game is worth $100, no matter how good it is. i just hope more people share this view and vote with their wallet.
He didn't talk to me before he made this article... Look, there's a threshold with how much people are willing to pay for a single title. Not everyone is so blinded at the prospect of novelty, and not everyone has the money to throw around either. We have a whole universe of games which go on sale regularly in digi anyway. So there's no rush with new titles, at least as far as I'm concerned. I'll likely wait for moderate to deep sales for some of these bigger games, and it fits just perfectly because I'm probably not getting my hands on a PS5 until an updated version comes along.
I get it. The gaming industry is doing very well at the moment so from a business point of view of course they're gonna try to make even more money out of it.
I think they're wrong though and sales will noticeably drop this gen
Why HAPPILY yes
Sony has developers whom I’d gladly pay an extra $10 to assuming I’m not already taking advantage of a sale...
It is a fair price for a AAA game. Extra $10 is not much after all these years at $60. For $10 we get amazing graphic, sound, feedback from the controller etc.
The price of next gen games is the only 'revolution not evolution' I've seen so far.
The sheer willingness of the majority to just go along with paying these exorbitant prices and still placing pre orders, is what encourages the vampiric publishers to persist with the practice.
@Bad-MuthaAdebisi the US sale tax rate is from 0-9.4% depending on state. But in most of EU, it is >15%, with very few less than 10% and above. So what is wrong and irrelevant? Afaik, the electronics are always cheaper in the US. The only thing i know more expensive there are mobile and internet bill.
I’m not happy about paying £70 for a game but if this analytic said we would in fact says we’ll be happy changes everything
@BNAG_Gamer you still need to pay 70£ if you want to play third parties games outside of the gamepass? You know that, right? Funny everyone is saying gamepass but outside of microsoft first party games, the current line up on gamepass is more or less the same with PS now.
@Dodoo like what except mobile/ internet bill. All electronics are definitely cheaper there for a long time now. I am glad they dont price the console more expensive this time.
I'd rather Sony have a game pass like service that has launch titles and I pay a subscription fee. That's the future of gaming.
Cross out the word Happily 🤣 not by choice, I'd Happily pay less 😁
I think it will just result in a min/max sales situation if the prices do stay that high. Some games will make a lot more money and most games will make a lot less from lack of sales.
Really, what's happening here is they are trying to raise the base price people will actually pay from £40-45 to £50-55. After the initial buzz of a new gen and more competition arises the new prices will go down a bit, but (they hope) down to generally more than it has been this gen.
@mrbone groceries, rent, medical expenses are a few examples...
@Dodoo Rent yes, grocery I don't know. US medical system is complex, The employers usually pay for insurance for a permanent employee, so difficult to compare with different systems of EU. But the rest- all electronics, and others are much cheaper.
At that price I won't be purchasing any new games. Since they've basically increased to 60.00 after taxes here in the US I've only paid full price for a very small amount of games. I no longer read reviews or articles as they're mostly about hype now to get crowds of gamers to preorder. A lot of publishers now release games with day 1 game breaking bugs. No thanks. I'll wait a while until the price comes down and they're are already updates in place to fix launch day issues.
Ha! Il wait till their on sale lol
I already spend thousands on playstation, $10 more isnt too big of a deal
@WasabiPeanut 100% agree
@KirbyTheVampire the playstation store has awesome deals too
I don't think people realize how much effect the price increase is gonna have on the game developers.
Consider how high expectations are now when a high budget game is released.
Remember how many people refunded Anthem and No Man's Sky when they launched at $60? The cacophony around EA's Battlefront 2 before loot boxes were removed? Even the review bombings on great games like Ghost of Tsushima and TLOU2.
Great, now those buyers are gonna be spending at least $10 more on their day one purchases. Every minor bug, low-res texture, translation issue, inconsistency, and voice crack will be scrutinized more than ever. It might be easier for developers of single player games, since they can still recover from a poorly received launch, but if a multiplayer game doesn't have many players, then even lowering the price might not be enough to save it.
TL;DR - Higher Prices, Higher Expectations. My confidence that most games will meet those expectations is very low.
I'll buy digital Games more in an effort to get a discount
I already don't buy games at $60, unless they're extremely special. $70 just ensures I'll wait for sales, which drop down pretty quick all things considered.
I hardly ever buy new these days. I would never pay £€$70 for a game. I used to. I used to buy all the special editions. Not these days though. Money is as tight as it comes.
Is that headline a joke?. £70 is ridiculous for a video game. I can understand a higher price if its carts or memory cards but discs or digital... Its bull crap. You're telling me that Demon Souls remake is a £70 game?. Digital will be worse as for some reason digital games are currently way higher than disc on PS4 and One X.
As a counter argument. How come PC titles don't come in at £70 and are generally lower than console game prices and they are optimised for hardware that already exceeds or matches PS5 and Series X... Don't fall for the excuses and crap.
@Ryall I don't approve of this,this is ridiculous Highpriced outraged,people should be ashamed for their selfish greedy problems
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