You may recall NBA 2K21 being the first title to officially announce a next-gen price tax. While other publishers like Sony have since followed suit, 2K Sports was the first publisher to mention the $69.99 price point, which is looking like it’s already established itself. And in the case of the basketball simulation, it hasn’t hurt the franchise at all, with shipments already in the region of 8.1 million units as of the end of December.
While 2K Sports is celebrating the success, it’s worth remembering that this did originally release at the traditional $59.99 price point on the PlayStation 4, before launching later on the PlayStation 5 at $69.99. In fact, it had already shipped five million units across last-gen consoles as of the end of September, so it’s added three million units to its tally since launching on next-gen systems. There was also no next-gen upgrade available here, unless you bought the more expensive Collector’s Edition.
And there have been discounts to the game over the Christmas period, both at retail and on the PlayStation Store. So while things may look rosy in this particular instance, we’d say the jury is still out on the new $69.99 price point for now. Let’s see how titles like Returnal, or even sequels such as Horizon Forbidden West, perform before we mark the move down as a success.
[source vg247.com]
Comments 7
You cannot weight sport game as relevant example, because 99% pieces were sold to "just sports" customers who don't care price. They buy it every year day one even if they immediately scream it is same game as last year, and next year again run to shop to waste full price... and again and again and again.
Game is TERRIBLE. Pay to win mechanics in mostly all modes in a AAA title. Avoid like the plague.
@djlard Yup. One of my best friends who has a ps4 only for Fifa once told me, "It could cost 100 euros. I'd still buy it. I get hundreds of hours of entertainment, so price is not an issue".
And it makes sense if that's all you play.
@marnelljm false. Game is pretty amazing if you dont ever pay for micros. My Team by way of the grind is the way to go. Have not even tried the my career mode yet, but same thing..pay and it will becoming boring, grind and you will find the real enjoyment in the game.
I’m hyped as hell for returnal but that is going to bomb and it won’t be because it’s 70.
You spend me right round baby right round
Wasn't Hitman 3 also 70 Euro and performed significantly better than its previous installments? The price tag won't be a problem for most of the day one purchasers.
Games should have increased the price points years ago anyways.
The day one buyers probably expected years ago as well anyways.
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