We all know how hard it is to buy a PlayStation 5. PS5 stock has been extremely limited since the console's release in November last year, and when it does actually hit store shelves, it sells out almost immediately. However, such high demand has lead to the system breaking a load of sales records up until this point — and now, the PS5 has smashed through 10 million consoles sold.
This means that the PS5 is also the fastest-selling PlayStation console ever, reaching the 10 million milestone around one month earlier than the PS4 did. Again, very impressive stuff for a system that's barely available for more than a few minutes at a time.
It should be noted that Sony is well aware of stock shortages, and PlayStation boss Jim Ryan has previously said that the company is doing all it can to improve product numbers. And while these new statistics are obviously great for Sony, the organisation fully expects PS5 sales to skyrocket once stock shortages are eventually addressed.
Sony has also issued sales numbers for key PS5 games, which makes for some similarly impressive reading.
Did you ever think that the PS5 would be this popular, given the stock situation? Covet the console in the comments section below.
[source sie.com, via gamesindustry.biz]
Comments 81
Not exactly a surprise, is it?
I'm actually more amazed that there are 10 million out there that people have been able to buy (obviously some will be scalpers stockpiling them - may their warehouses burn down)
Only another 110 million to go to match the PS4 and about 147 million to match the PS2 (not going to happen...)!
9.5 mil of the 10 was to scalpers!
10 million sales ? To who ? lol.
Out of my PSN Friends, only 5 of us have one.
Massive success! That's so great in a pandemic, congrats to the team at PlayStation!
@GoodGame I have 50 psn friends and around 5 of them were day one adopters. Now there are around 9-10 people including me with ps5.
Scalpers and bots...
Yeah, the the best part of 10 million consoles are sitting in a scalper's warehouse somewhere. That's totally how this works.
You guys are hilarious! Quality banter.
@Bamila That's good. 4 of my friends were day ones, the other got his last week lol.
Great news!
All but one of my mates have a PS5 now (the other isn’t fussed about it).
Can’t wait to see the numbers when the console is finally on supermarket shelves rather than just online drops.
The vast majority of my close friends and I were able to get PS5's day one and we haven't regretted it yet.
Wow! Very impressive numbers! No thanks to scalpers!
My buddy and I were able to secure ourselves one and two more for two other folks we know have been looking to get one in the last couple months. Have faith fellow Playstation fans its slowly but surely getting more available!
Edit: Oh and not from scalpers I'd never do business with such filth!
@sanderson72
Ps2 didnt reach that number until the end of its life cycle. Im confident the ps4 will surpass the ps2 in total sales. Even more so with the scalping issue and component crisis. In my area every store is well stocked on ps4s. Only 8 years in the lifecycle. It will go till 2025 at least on smaller 3rd party and sports games.
They hit a home run with the ps2, did the same with the ps4. Ps3 had too many wrongs from the start and even up to the end. As a dev we couldnt wait to throw our dev units away lol.
I actually still have my PS3 Tool on my shelf and a couple unfinished games on disc. Actually still unannounced games. Maybe ill post them up one day...
Im not trolling, im dead serious. 1 game that is about 80% done is a Kingdom of Alamur unannounced unfinished true sequel
@ShogunRok 10 million sold but no numbers on active use/online so I think it's safe to say something like 10% of those are going to be MIA? Looking at eBay and even CEX getting in on the scalper action, I could see that many being held by non-gamers.
When does the revised one come out with all the bugs fixed again? Start of next year wasn't it? Yeah, I can wait. I'll have it in black, thanks.
Not surprised. It is a fantastic console. This thing is going to sell like crazy.
GL to everyone still trying to find one. Well worth the cash
Ps5 won this gen according to Microsoft first console to 10 million will likely win the generation statement from the 360 days.
@Yaycandy Can't imagine that the PS4 will clear another 37 million units before it gets fully retired. Then again, can't imagine that the PS5 will eclipse the PS4 either.
PS2 was also bought be people who wanted a DVD player - I know of 2 people who didn't game on it - it was just cheaper than a decent DVD player at the time.
PS3 was our blu-ray player of choice until my son had it in his room and it's never come out since!
@4kgk2 I was just thinking that myself.
Sony is the g.o.a.t i knew it was gonna happen soon.its crazy with the pandemic and Microsoft buying studios.x box more powerful😏.sony is still kicking theyre as🤔.haha.congratulations 👑 sony.ps5 word up son
Excellent stuff. I’ll add to that number when the game selection makes it more than a PS4 Pro2 😉
Here's to hoping everyone can prevail against the scalpers and get one that wants one from legit retailers.
@sanderson72
It was my first dvd player also. Also needed it for the beautiful GT3...at the time lol
@PSoneboi go look at ebay. Sadly too many of them and the number keeps growing by the week. I refuse to buy from them and still haven't been able to get my hands on one. I worry about the holidays coming up. Really it's now or never lol.
So tired of people repeatedly circulating the theory that scalpers are storing millions in warehouses around the world just waiting for…what exactly…an even greater semi-conductor shortage? Another pandemic variant hitting production and logistics? More people to want one?
Scalpers buy to sell.
Now, with most of this 10 million sold through it shows a healthy PlayStation brand. They’ll be disappointed in the semi conductor shortages hitting production though. This was the time that their launch games where supposed to give them a healthy lead and good momentum against their completion, and that hasn’t been able to happen.
how is this thing selling if it's impossible to buy one in the first place?
@huyi I'm still trying to figure that out myself lol
Another crushing blow to Micro$oft. Beautiful.
I mean, it doesn't seem that surprising even with stock constraints. In fact, because they are being bought up within seconds that basically just means all Sony needed to do was make 10 million.
And some of the demand can probably be attributed to exactly this scarcity. People want what they can't have. Not everyone bought for this reason obviously but it's certainly an element of the PS5's early success here.
@ShogunRok They also seem think scalpers don't have a market and don't sell any of them. They sure do buy a lot of PS5s for not having anywhere to sell them. Great sense of how economics work. Excellent.
I'd also point out that even if every one of these ten million passed through the hands of a scalper first, that still points to an incredible amount of demand. Enough demand to pay a middle-man premium.
@huyi It goes on sale, people immediately buy it, it's not that hard to understand.
@ShogunRok 😂😂😂 Nice. Never change. We need this sarcasm. 😌
The quality of those first party games though, that always drives me towards PlayStation.
I love my Switch because Zelda is my favourite franchise, and I keep getting an Xbox because I've been waiting for a new Fable for years, but PlayStation just has so many great franchises that I love and can't play on any other console. 🤷♂️
A new PlayStation console is always a safe purchase for me. The term "PlayStation Exclusive" implies so much potential over the next few years.
Got my ps5 at launch from Game. Got my xbox X from Game without any problem as well. Im not sure why its such a struggle to get a ps5 or xbox x for most people. There has been 3 occasions that they have been in stock on Game that ive seen, and i dont stay on the site all day.
Got mine on launch. Ps5 best console to game on.
I finally managed to get one end of June but it wasn't easy. Signed up to Telegram and Stock Informer for updates, sometimes I'd receive it in time but when I checked on a company's website stock was already sold out or the system would crash and I couldn't even get on.
Eventually I managed to be available at the right place and time and purchased on Amazon but even then I had to add it to my wish list first and add to basket from there, before checking out.
It is hard but not impossible. Need a bit of luck and a heck of a lot of patience!
Love it though, especially the controller and Final Fantasy VII remake plays like a dream on PS5.
Got mine on launch. I was one of those silly people camped outside my local Game store at 6am waiting 2nd in line the morning after the PS5 announcement.
A friend of mine recently pre-ordered a PS5 in Game a few weeks back as he was following all of the local Game stores on Twitter in his area. One of them tweeted they were taking pre-orders and was over there like a flash lol. So a tip for those still wanting one, follow your local games stores on twitter.
@ShogunRok I have the impression you're seeing two comments from differents persons as one in your reply, which doesn't seem like quality observation to me.
Why are you so pissed, anyway and take their comments super serious, like they were personal insults? You could totally read them as annoyed exaggerations to emphasize the fact that the PS5 is incredibly hard to get and that scalpers are indeed a problem.
Thank you scalpers.
@The_New_Butler I'm not sure what the general public actually does care about. "Software sells hardware": PS5 doesn't really have its big software yet, and almost 100% of it is available on PS4 unless everyone is buying just for Ratchet and Returnal. Is it just about upgrading graphics for older games? Then why weren't PS4 Pro sales much higher?
Did the market grow that much? Shawn Layden tells us no. But Shawn Layden's become a bit self-contradictory lately.
I'm convinced this is fad/herd mentality at its finest. Like ACNH. "Everybody else is talking about it so my Instragram needs one too so I can show off!" It's not that PS5 isn't a worthwhile console, but none of the normal factors that move consoles to the masses even apply to it other than "it exists, and everyone's talking about it, and nobody can get it, therefore I have to have it!" If GoW2 and HzD2 were PS5 only and releasing now, it would make more sense. But the PS5-only library mostly doesn't exist yet, PS4 Pro sales show people don't care THAT much about upgrading their graphics. Scarcity driving demand is really the biggest factor I see here.
I, and most of us here, are the enthusiast group that does upgrade for things like better graphics in existing games, but we're that tiny niche of the market nobody cares about. That's not what drives 10M sales in under a year. I really can't figure out other than the scarcity itself, what's driven such a high rate of sales. And the scarcity does drive sales. Look at Nintendo's entire sales model. Would NES Mini have sold well at all if you could easily get one in a dump table in every Walmart in America? This whole industry seems driven by artificial scarcity, real scarcity in the case of next gen consoles right now, and FOMO suddenly. It's like the gaming industry is reliving the Great Toilet Paper Run of '20 forever now. Or maybe the human brain has latched onto that mentality permanently for everything now in the herd.
I wonder what their "engagement rate" shows for how much people are actually using these PS5s they're buying. And how much of that "engaged" group is playing a variety of software or is really the Fortnite/CoD/FIFA crowd who just upgraded graphics once and that's really the point.
They can probably double the sales they'd have had otherwise if they just make it scarce forever. They're looking over and copying Nintendo's homework.
as soon as stores starting to bundle the console i was able to get one..
@NEStalgia I’ve been saying for a while that the shortages are creating demand where there really isn’t one. There’s no reason to buy a PS5 right now, not when you have a working PS4. Maybe later on when the exclusives start rolling in, but not right now.
I got one a couple weeks back and love it, got it used mind you so i didn't contribute to this number.
Sony wins!! Peter Moore always said first to 10M wins
@NEStalgia
"I wonder what their "engagement rate" shows for how much people are actually using these PS5s they're buying. "
From the last financial report it was PS5 user time was up 89% on PS4 user time at the same point in its lifetime. Game sales for PS5 software were up 11% vs ps4(and the PS5 is backward compatible which the ps4 wasn't)
Even just playing ps4 games at 60fps is a massive deal. People buy $1000 PC GPUs In order to play the same game they can already play, but at 120fps.
My PS4 Pro is still alive and kicking. I’m not paying double the price for a PS5 to scalpers or retailers. Never ever.
10 million in sales is cool but uh when can those of us who have been searching high and low for a PS5 expect to get our hands on one Sony.
@Ilovecoffee Ditto although I don't have the PS4 Pro my regular PS4 plays just fine.
Finally got to purchase mine today by sheer fluke. Was on amazon this morning buying gym stuff and clicked on my wishlist to look longingly at the ps5 and to my utter amazement it was in stock (to prime members only apparently) and then boom! Best part of £500 down and very freaking happy( and lucky. ) Arrives tomorrow, all appointments cancelled!
It is not actually “Impossible to buy one”.
Just difficult. I am pretty sure they are all being sold just as fast as they can build them. Which just goes to show how popular they are, and how good it is.
There are some great new exclusives, yes. But those will still be available in six months time.
With the exception of Returnal, and Rift Apart - all of the great games for it are remakes of PS4 games.
Just save up your money in the meantime, and have patience.
It will be worth the wait.
@Jireland92 I completely disagree. I was lucky enough to get one at launch and it's a huge improvement over the PS4, I couldn't be happier with it.
A few things that have more than justified the upgrade for me: My games load in seconds. I'm getting to play stuff I didn't get around to because of backlog with improved textures and higher framerates. The controller is amazing, a lot better than the dualshock. Demon Souls, Ratchet and Returnal (my current game of the year) were all fantastic. The integrated store on the dashboard is a very welcome change and download speeds on the system are far superior to the awful bottleneck that occurred on the PS4. And one of the best things about it, it's completely silent and doesn't sound like a jet engine or get ridiculous hot when I'm playing it.
I would argue that all of those improvements are driving demand rather than just trying to sum it up to shortages.
But I thought the ps5 was the inferior console and gamepass was making it irrelevant 🤡
On ebay you can get one for around £550 which isn't too bad
And all sitting in a scalpers closet somewhere.
Great news. I have 5 around the house now. Any news on series X/S sales. I only have one X.
@Jireland92 Yeah, I really think that's a massive part of it. We've seen it too much with too many things recently to factor it out. And of course, Nintendo uses it as their primary profit engine. Sony always said they'd upgrade users quickly to PS5, but given delays and whatnot, it's really still only the enthusiast market that would have real interest in it right now (and that market is clearly largely unfulfilled due to the sudden mass market sales.) In normal times, we'd surely not be at 10m already from mass-market sales, we'd still be doing the early adopter internet-fan phase in year 1. Nothing about PS5 sells itself to the mass market right now beyond scarcity. Nothing at all. Enthusiasts? Absolutely, we know what we want from frame rates, load times, etc. Mass market? Not at all!
The more people fear never getting one, the more they run out and buy one. Heck, last March look at Xbox 1 X. They barely moved a huge number of them for years, then in, like 2 weeks the entire inventory was gone forever. I'm kind of expecting sales to take a giant step back in pace once they actually get them stable on shelves and not selling out all the time.
@ChrisDeku Enthusiasts buy $1000 GPUs (and PS4 Pros) to boost their framerates, but not the mass market. And even on Steam where you expect all the enthusiasts to be, the average PC spec is pretty low-to-mid range. Even for PC the "PS4 is good enough" mentality is really the majority one. And 10M in under a year is definitely not coming from the enthusiast base. So we have a sudden, and unusual surge in mass market consoles sales early in the life cycle spurred on by no major software that requires it, which is always the mass market catalyst. While several factors apply, I do think the scarcity itself is fueling a lot of the demand (both for PS and XSXS, but PS is the more widely talked about one in more markets. Heck, even Switch OLED. Not that PS5 wouldn't be very high selling over its life, but it would be the normal curve, not this immediate surge.)
The metrics vs PS4 aren't very informative. It's in hours, and there's a lot more people with a lot more time for gaming in 2021 than 2014, so even the same users are likely logging more hours, but more interesting would be the number of frequently active consoles as a function of the total console sales, and the number of unique software titles across those active consoles. PS5 software sales vs PS4 is also nebulous. Are they counting only unique PS5 SKUs (there's not that many), or total software being sold and played on a PS5? BC would affect that heavily if the latter.
I don't think "vs PS4 in 2014" gives us too much of a window into how these PS5s are being used. Obviously the enthusiasts are spending a lot of time on them with BC etc, but that doesn't necessarily mean even half of the units sold were sold to the enthusiasts logging much hours on it at all. In my case, the usage is low, but only because I play on multiple platforms, so I happened to be playing games I had on XSX much of the winter, Switch at other times. If I had only one console it would have had tons more use than my PS4 I also got at launch because PS4 had basically no worthwhile games for the first year, so after Knack and Shadowfall it basically just collected dust. I think I have exactly one "PS5" title (Miles) so far on mine. Lots of games, but only one actual PS5 SKU bought as a PS5 SKU. Unless we count Bugsnax lol.
@Intr1n5ic That's an enthusiast perspective though. We expect enthusiasts, which is basically going to encompass almost everyone you'll find on this site, to buy for reasons like that. The mass market doesn't buy consoles that way. The mass market doesn't heavily buy Playstations until the Slim model comes out 3 years later and the library of games is substantial. And price drops kick in. That pattern has never really changed before for any platform except the Wii. 10M in sales isn't coming from the enthusiast market though, there's definitely mass market buy in in a frenzy that's very anomalous compared to usual mass market console adoption.
@Migoshuro Or you could look at his/her comment as frustration from people downplaying the sales. Regardless if it's from scalpers or not, there are people buying the console. Doesn't negate the sales.
It's the rhetoric that most of the sales are from scalpers, which isn't true. You don't think he has a point to be sarcastic at those folks being sarcastic about the scalper situation?!
@NEStalgia All interesting questions. And yeah it's hard not to think at least some of these sales have been driven by clout chasers. I mean you have people on social media showing off how many they have been able to buy. Would people do that with any other consumer electronic? "Check it out y'all, I got a stack of Chromebooks!!!"
Good job Sony. I’m a happy ps5 owner.
Well deserved. By the end of the year it'll be close to double the install base of Series X and S combined I reckon (Xbox at only 6m right now iirc). Who knew that releasing exclusives and PS5-only games helps your console sell!
@NEStalgia How is it anomalous when the article references the PS4 reaching this milestone in a slightly longer (4 weeks) time period? If anything that's a clear demonstration of repeated behaviour. It's worth mentioning as well that the PS4 didn't have backwards compatibility, or games anywhere near the quality of the three I mentioned in it's first year, let alone first 8 months.
And speaking of the PS4, how many of it's 110+ million user base would you consider to be games "enthusiasts?". It must be low if you don't believe that demand for the PS5 might just be legitimate interest from gamers wanting to upgrade to a superior system.
@Intr1n5ic PS4 reached this milestone while fully satisfying demand and being widely available. This console is constrained by supply, not demand, and the same market that adopted PS4 within that first year, again, a lot of the people you'll find here, already had theirs and were part of that figure by that point, while with PS5, many among that normal early adoption market are still unfulfilled and trying to find one, because the wider market entered the sales in much bigger volume than normal. (I.E. the number would be greater, possibly much greater (if we assume scarcity isn't driving demand) than 10M if not supply constrained, while PS4 hit that at it's natural demand and supply.) That's very anomalous, and not at all a repeat!
I certainly agree regarding PS4's bad first year (day 1 buyer of both PS4 and PS5), but "launch games' really don't drive the mass market sales of consoles. Nor do launch prices, and launch hardware. Again, excluding Wii, which itself was anomalous, this is a pretty anomalous sales pattern for PS5.
A relatively small fraction of that 110M user base is going to be "games enthusiasts." That's kind of what makes them "enthusiasts" and not "typical players." I would look much harder at the PS4 Pro base to find the most enthusiast part of the market (and you can subtract some amount of the Pro user base from the base PS4 user base as many of those are upgraders and moved the PS4 to inactive storage, myself included.)
If you consider of 110M total Playstation 4s, a portion of that is second, third purchases for other rooms in households, replacements for failed units, stored units by players who upgraded to Pro, casual players who stopped playing, casual players (which is the majority of players), who only play some Fortnite or CoD, or FIFA, etc.
We exist in an enthusiast bubble where we see other players who are like us and have conversations with other players like us, but with these numbers articles it always pays to remember the majority of people who buy a Playstation have play and purchasing habits nothing at all like us. The average attach rate per player across all console brands, and across all generations has generally consistently sat around 2 per year. Some consoles go a little more or a little lower, but 2 per owner per year is a baseline middle of the road average for the console industry over many years.
(contd.)
If you put that number into perspective, there's the enthusiasts. People like most of us here that have libraries in the dozens, hundreds for some of us, either on one platform or over multiple (I have a "modern" (meaning playable on current gen hardware) library of over 500 games on 3 platforms. More if we include ancient platforms, old PC games, etc, etc.). Maybe 150 or so is on Playstation (I tend to buy multiplats on XB most of the time and 7th gen games are only available on X360 BC, PS3 isn't BC supported.) Still, I have 150 games, we'll just say from the PS4 era and not confuse it with PS5. I really haven't bought much for PS5 yet. At $70 I can wait. I have 150 other games to play! To arrive at that average of about 2 games per yer per console owner, how many people had to buy ZERO games for how many years, just to offset my 150 alone? Now think of how many owners of a console have to buy zero-to-one games for however many years to offset the entire Push Square membership and the dozens to hundreds of games most of us here own? A LOT. And that's just the tiny insignificant fraction of the console ownership base that is Push Square that needs hundreds or thousands of people buying nothing for their console just to offset us to average us at 2. (And this is why it seems Sony doesn't care about what we want. They don't. We're an incredibly tiny and insignificant part of their 110+M market, no matter how much we buy.)
The way the mass market buys consoles and games isn't the way those of us here do. So it's pretty anomalous for mass market sales to jump in as they have like this in year 1!
Doesn't count if its just criminal rings buying them.
10 million units: amazing milestone.
But... how come only 1.1 million Ratchet and Clank copies sold? I mean, that's a big number, but seems too low relative to the console sales.
Returnal at 560k units, again, big number but nowhere near as impressive as Sony made it sound.
Just how many of these area actually on players hands? How many people actually buying games?
@Tharsman To be fair to the possible validity of the numbers, that's not out of line for the normal sell-through of Sony first party games. Despite the critical praise and fan obsession with Sony first party games, at best, they only ever really barely crack a double percentage sell through of their total install base. Sony games aren't really that amazing a seller relative to install base compared to AAA multiplat games. GoT was just north of 6M by March and that's for the whole PS4+PS5 install base. That's roughly the same or lower percentage of the install base than R&C on PS5, and that was almost a year into sales. And it's getting a Director's Cut. It's sell over almost a year was closer to Returnal's percentage of install base than R&C's. It's actually pretty dire looking.
Returnal barely over 5% of the install base, though shows how imbalanced the hype versus the reality is for a lot of this. No wonder they need to milk the whales with price increases. Even mighty TLoU2 barely cracked 15% at least within the first 10 months.
11% for R&C seems average to high sell-through for a Sony game. But it also seems like it's mostly the enthusiasts that buy Sony games in general, and the mass market is playing....anything else? Or nothing, if they're just sitting on FOMO PS5s.
@NEStalgia No wonder they need to milk the whales with price increases.
I was going to also add that the price hike might also be part of why the titles are not selling as well. I got my PS5 finally by raw chance, still only played Astro and Miles, the later via PS4->PS5 upgrade. Honestly, no matter how much I can afford, $70 just breaks past a psychological line I just cant bring myself to cross. I just tossed some PS5 games into Camel Camel Camel for price tracking, and might buy them as I see them on sale. For now, I likely will just play some upgrades, PS4 games, and whatever I get to claim from PS+.
Playing PS4 games with low load times alone is good enough for me, given my huge backlog anyways.
I never got around to buy or play Death Stranding, though, so might throw $50 at that one when it comes out. Maybe.
Yet, I still can't find one
I'm still waiting for scalpers to stop stockpiling in my area. When they do, and I can buy it organically I will.
Two mates have one, one of them managed to get a second and sold it to another mate, who ended up selling it.
Even though in my opinion xbox currently has a better offering and is readily available, none of them even considered getting an xbox. But this is England, this is Sony territory.
@NEStalgia You specifically said 10 million units sold is anomalous compared to usual early mass market adoption, which is unequivocally false if the previous generation demonstrated identical numbers in early sales. You can't just move the goalposts to fit your narrative, what we're seeing right now in terms of numbers we've seen before and therefore it's not an anomaly.
When I mentioned a 110 million plus user base, I'm not talking about how many PS4 units were purchased, how many double dipped or bought for multiple rooms. I'm talking about 110 million active PSN accounts as of today, that's 110 million individuals at minimum currently playing on the network.
What I'm struggling to understand is why you're putting those people in to categories to argue a point about fads and herd mentality, instead of acknowledging the possibility of genuine demand and interest for a new console in an evergrowing industry, and more specifically, on a platform with an enormous fan base and userbase.
@Intr1n5ic yeah but all of that is only important to us because we are enthusiasts. The general public probably doesn’t care about any of that. Hell even I don’t care about them that much, not enough to spend £500 on it.
@NeverRedNever Nice! Enjoy man. Yeah I feel this is how it works - when not looking it falls on your lap.
@Jireland92 Is enthusiast the new buzzword of the day?
You said there was no reason to buy a PS5 right now, I listed a bunch of reasons why there were for me. If you don't think it's worth £450, cool. I disagree with you and so do 10 million others.
@Intr1n5ic There are plenty of reasons to buy a PS5, especially if you currently own a base PS4.
It's an infinitely better machine, it's laughable for some to suggest otherwise and that's even without mentioning the Dualsense which is a massive upgrade on the Dualshock.
I loved my PS4, enjoyed hundreds upon hundreds of others on it playing some of the greatest games ever made, but it was in need of a serious upgrade and the PS5 delivers this and in spades.
Some on here almost seem to resent being a gamer and having it as their hobby.
🙄
@Intr1n5ic the My point may not have been clear. PS4 moved that number, and only that number, without any constraint in supply. The whole of the early adopter market was fulfilled because there was minimal additional demand from the mass market. PS5, clearly, could have sold far more than 10M were it not supply constrained, and much if the early adopter market remains unfulfilled because the masses are buying inventory unusually early. The part that is in question is why that mass market uncharacteristically is adopting this console early, and how much of that is due to FOMO/unavailability creating additional demand.
The possibility exists the demand is natural, but that possibility seems slim considering the sales curve of consoles is very predictable under normal cycles, and demand coincides with a certain timeline, release schedule, etc. Unlike Wii, PS4 doesn't tap a new market or consumer type to explain a radically different sales trajectory. The scarcity is its most unique feature to the non enthusiast customer.
Or put another way, if there were no chip shortage, supply was everywhere, and we weren't coming off a year of "if you don't get it today it's gone tomorrow" with everything scarce and delayed, would the sales curve look like this or look more traditional, as it's been for every single playstation short of the catastrophic PS3 launch?
Here in the United States it’s almost impossible to get one. I live in a smaller town with 2 Walmart’s . If they get any in it’s maybe 1 or 2 at the most. Big city is the same thing Miami is impossible to get 1.
@Intr1n5ic upgrades in tech are not what draws me to a console, the games do. And right now the PS5 has very little to offer. Yes the faster load times are neat but are they worth £450? Not really. They might be to some people but not for everyone.
I'm still unable to get one. I did buy a Series S Xbox though and i've been very impressed with it. Dead silent, rapid load times and the fps boost in old games is a game changer.
I still don't have one, but my efforts have been feeble, I'm just not in a huge hurry whilst there aren't any exclusive games that catch my eye...a third copy of GTA V isn't going to tempt me, nor will replaying Valhalla or Cyberpunk with shorter load screens....so I think I'm happy to wait till stocks normalise.
@thefourfoldroot
'Sold to scalpers ' is the tiresome meme for this gen.
Last gen meme was 'stability update' .
Those can last for years because the Internet allows stupidity to thrive.
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