Sony’s bought out a quiz category in US game show Jeopardy, resulting in some amusing PlayStation 5-themed questions. The category, labelled ‘Gamer’s Delight’, starts out innocently enough with a question about Astro’s Playroom, but quickly descends into marketing hell, with the manufacturer eager to slip in key buzzwords like SSD. Having said all that, the question about forgotten multiplayer game Destruction AllStars is the dead giveaway.
To be fair, this is probably very effective advertising for Sony: it keeps the next-gen console at the heart of pop culture, and will perhaps help the platform holder reach a slightly different audience to the one it usually covets. The company doesn’t need any help selling consoles, of course – you still can’t readily find PS5 stock even if you want to – but it’s all about ensuring the brand remains in the public’s eye, we suppose.
[source twitter.com]
Comments 41
Is this a joke?
This is absolutely brilliant on Sony's end and emphasizes how gaming is becoming even bigger in our everyday culture. Walked into my local coffee shop and the barista talked to me about how she is still trying to get a PlayStation 5 after seeing my Naughy Dog t-shirt.
Sony owns the show..
I cringed when they showed Destruction AllStars.
I think this is pretty cool. I enjoy Jeopardy and I’m always excited to see a category I can actually participate in, unlike ‘National Marine Sanctuaries’
Don't 'Sony Pictures' own this show, so it's free advertising for them basically.
Cheaper than hiring out prime time TV ads. LOL
Xbox: Let's make an awful rap video for the Twitter memes
Playstation: Let's buy out an entire category for a hit prime time US show.
I love my PS5. I've loved Jeopardy! for decades. I am not happy about categories getting bought out for advertising purposes. Blegh.
I'll take SSD please .... Sorry Sony haven't released one yet since it's release
A category I actually know 😅 Everyone at works talks about Jeopardy.
With the entire guest host thing and who was better and who will be next - it has gone to another level. It is like a show in a show.
This is super smart.
Destruction All Stars? that's like having a Movie section and asking about some b movie in the depths of Amazon prime
It's actually cool. There is no way people on Push would spin that into a neg....wait...
@Total_Weirdo don't think it's prime time.
@AdamNovice
Basically, but they own the show.
@blinx01 @TheCollector316 I didn't know it was a Sony Pictures show! That puts a whole new spin on it!
@AdamNovice somebody didn't get the joke... I'm some how not shocked.
@nofriendo Totally agree. Love my PS5. Love my Jeopardy! But this feels so tacked on and heavy-handed.
@get2sammyb
It really does! I have long said Sony should better leverage their brands. Their current CEO calls this the "One Sony" strategy, so maybe they are finally getting there. I couldn't understand why they didn't use their gaming brand to boost their movies and vice versa or otherwise leverage the fact they own so much anime and music. They could bundle Crunchyroll and PS+ together, as an example. I see them making positive moves in this regard sometimes, but they take bigger steps backwards as well.
Any other UK cats finding it hard not to hear “Here’s J D Weatherspoons!”?? 😂
@naruball I think @Total_Weirdo meant prime time, as in weekdays between 8 pm and 11 pm.
Seen that yesterday when my mom and father was watching jeopardy.i was like astro.ps5 is everywhere in new york.commercial on espn also.word up son
Ugh.
Has Jeopardy always functioned as a form of (barely) stealth advertising for companies?
rip Alex Trebek
@AdamNovice it's ironic that the intentional cringe was less cringe.
@Bleachedsmiles I know it was tongue in cheek. Still doesn't make it less cringy.
Sony is better at marketing their console than Microsoft.
@Ralizah RIP indeed; I suppose Sony thought they should hurry up and get him spinning in his grave before his corpse deteriorated too badly.
"I will take Shameless Marketing for $1000"
I remember Rosie Perez owning Jeopardy in White Men Can't Jump.
Who is Dankey Kang?
@4kgk2 Turning it upside down was a genius idea. Shame playstation can't laugh at themselves like Xbox can
@4kgk2 Sony is better at everything than Microsoft.
If you have watched much Jeopardy you'll notice that there are always categories that were paid for. All sorts of random stuff. Often a category as innocent as state historical sites is sponsored by that state's tourism board.
Well.. it´s not like anyone is talking about that State of Play, that happened, humm, only 5 days ago anymore! Wow...
Random advertisement but still pretty cool.
I'll take RRPs for $500.
What are "scalpers"?
@hobbes242 yup, that's what I meant.
Brilliant marketing. The only thing that can top this is working with Netgear (or a company you prefer) to come up with a PlayStation branded router for the home.
Don't know what I was thinkin' of
I guess I just wasn't too bright
Well, I sure hope I do better
Next weekend on The Price Is Right-ight-ight
" I'll take non existent storage expansion for $300 please."
«What's a video game console you still can't buy anywhere eight months after launch?»
It's kind of sad that Sony has to pay for something like this. I suspect Jeopardy has already had Nintendo themed questions because that's real pop culture, not paid pop culture.
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