Horizon Forbidden West is out in two days time, and Sony wants the uninformed to know about it. The company's UK division has this morning begun posting shots of various advertising boards across the UK with Aloy plastered across them. She's joined by a Slitherfang in Glasgow, accompanies a Tremortusk in Leeds, and takes on a Shellsnapper in Manchester. The centrepiece, though, is in London. Various pieces of key art have been placed all over the capital's Odeon cinema.
This is the same PlayStation division that changed the names of London underground tube stations in accordance with characters related to the brand. You could temporarily visit the likes of Ratchet & Clankaster Gate, Miles End, and our personal favourite: Horizon Forbidden West Ham.
We fully recommend playing the sequel when it launches for PS5, PS4 on Friday. We awarded the game a 9/10 in our Horizon Forbidden West PS5 review. "Overall, Horizon Forbidden West is a huge improvement on its predecessor. The map is diverse and full of stunning sights; characters and conversations are so much better; and the already great gameplay is enhanced with new weapons, more options, and better melee."
To pass the time until it releases, will you venture out and find one of these billboards? We've spotted advertising in other locations across the UK — on the sides of buses — so you may not need to go too far to see some.
[source twitter.com]
Comments 39
Sony is going all in with this game. The advertising push is impressive. Even my Mum's been asking me about it!
And in Birmingham there's a doodle of a Grazer on the wall of the gents in the Briar Rose. Man, why do we never get this kind of stuff?
Good to see. One place where i feel sony lack is with alot of their advertisement. Look at concrete genie for instance. Beutiful little game that no one heard of and just slipped in to nothingness. This is impressive tho.
Would love one of those big billboards as my bedroom wallpaper tho. Not sure the wife would agree tho 😂😂
Yeah, the game's key art is all over local public transit. Mercifully all manner of cringe that was on there first, like Illumination's latest turgid 'cinematic' dropping, has been removed for it.
@Gloamin Your mum wins the internet this week. That is all.
@Matroska There's a huge Marvel's Spider-Man mural in Digbeth, right? I actually think it's still there.
Sony pushing this game like crazy..tbh they should do this with all their first party stuff..can't wait for HFW!
2 more days! Can't wait see Aloy, Erend, Varl and Cedric Daniels from The Wire again.
@ApostateMage 6 more for me. Got to wait unyil my birthday on the 22nd. I politely asked the wife if i could have it early and she told me to jog on 😒
Sony should be going all out on advertising this game as the Horizon zero dawn is sonys best selling game
The Eden project is lighting their domes to look like Aloy's glider they've announced on twitter
I downloaded the ps4 version to my ps5 external hard drive really hoping I can figure out how to upgrade to ps5 from my hard drive. 😟🤔🤔
@Kidfunkadelic83. True indeed playa.but PlayStation do that mostly for theyre big aaa franchises.word up son
I remember the Horizon ZD and campaign changing UK buildings/landmarks to look like they were part of the game, it's nice seeing the bots on show
It’s is great to see all this advertising and positivity etc for video games around the country.
I know it’s PS4 as well but since Christmas it is a dam shame the PS5 as been extremely rare, more than usual to get hold of.
It’s is even affecting world wide sales and bringing the Series consoles neck and neck with PS5 sales, due to PS5 stock issues.
@get2sammyb I think there doing something with the Eden project where there lighting so it looks like Aloy's glider.
great...just great...now my grandma wants a copy
@Kidfunkadelic83 @ApostateMage Sunday for me, my wife's away and she'll want to watch all the story beats
@theheadofabroom @Kidfunkadelic83 @ApostateMage 2 days for me, too, but I have to finish HZD first! I still have about 15 hours left! Oh, why must work get in the way of everything?
@hobbes242 i completed HZD a couple of weeks ago. Not done frozen wilds yet. I will get to it at some point id imagine.
@Gloamin your mom sounds great lol
Say what you want about Sony, they know how to market their games.
Sony always has great advertising campaigns. They make someone's portfolio each time.
It's not a UK campaign if it doesn't include Wales and Northern Ireland, this is clearly an English and Scottish advertising campaign.
You would think a division named PlayStation UK would actually know to include all four countries.
Nothing for Wales? I guess Wales is a wasteland already, not even the machines want to come here. lol
great to see ...really lookin forward to this game ....at the age of 57...that says alot....non gamers say i need to grow up ....No i ***** dont....roll on friday
@Kidfunkadelic83 I'm doing the Frozen Wilds right now. Then I will make one final attempt at getting all the blazing suns, then on to the final 2 main quests and I'm done. Then straight into HFW!
This is great to see.
@Kidfunkadelic83 I’m in the same boat, my birthday’s on the 27th!
@feral1975 whales and what now?
To be fair, I’ve not seen any advertising where I am either. I think they just focus on the big cities, London in particular.
@Kienda
It's a political thing.
A lot of English people including most games/film/music sites assume U.K.= England.
@feral1975 It's unusual though that they've hit Glasgow but forgotten that Cardiff exists - at least then it would be Britain, without having to venture off the mainland to Belfast. I mean will Belfast even be in the UK a couple of years from now? [ducks for cover]
😉
@theheadofabroom
Yeah, to be honest I was more surprised Scotland even got a look in, London-centric media types really do live up to the cliché.
@feral1975 [Quickly hides location]
Yeah I know I can be guilty myself of forgetting from time to time that the whole country isn't London, but that feels less of a big deal when I'm not managing supposedly-national advertising campaigns. Mostly it's associating a large organisation solely with the local branch and then being surprised by photos of people I don't know in news about it.
@GRUMPY-OWD-BRAM I'm 59
21 Hours to go!
Very bullish advertisement from Sony. Good to see.
That one stylish bus with ER paint has my love though 🔥
@Dezzy70
Temporary shipping numbers.
Not that I really care mind you but I think Ms must secretly regret not having a SX Digital that would sell through instead of the SS staying on the shelves. I know that’s not the official narrative praising the ‘brilliant’ SS strategy but that’s my opinion.
@JJ2
Not sure an SX DIGITAL would have done them much good. Yes there are thousand of series s sitting in UK shop shelves definitely.
Microsoft problem is not what console, is let’s have some top AAA games please and the fact they messed up last generation badly.
Even series x sits in stock for a couple of days in the UK when dropped and sales seem to be slower.
As where PS5 issue is we have AAA games but not many consoles to sell you here in the UK.
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