We probably don't need to tell you that there's a big difference between eastern and western marketing. You think any UK advertising agencies could come up with something as bafflingly brilliant as Long Long Man? Of course not. While we're apparently quite content to be shown a product relatively directly, it's a different story overseas. Case in point: this new Thai commercial for Elden Ring.
The game itself is shown eventually, but before you see it at all, you'll watch a few minutes of melodrama. After a woman drops a ring to the floor, shattering it into pieces, her family scorns her, and the whole thing descends into an argument. Meanwhile, another family member is on his way back home, remembering the good times he had growing up. It's all fine in the end of course — and it takes a very sharp turn to present the FromSoftware title itself.
It's a brilliant advert, and it actually quite effectively tells the basic premise of the game's story — albeit with a modern family instead of hideous demigods. Anyway, we enjoyed it, and thought you might too.
[source youtube.com, via twitter.com]
Comments 24
See folks it's not so difficult even grandma knows how to play!😂
I love how she's tapping the sticks to pretend to be playing
This is absolutely stupid.
@Korgon Gramma knows the scaling system
@XinGViruS Only true Souls pros know the power of the L3-R3-L3-R3-L3-R3-L3-R3-L3-R3-L3-R3L3-R3L3-R3 combo!
What did I just watch! Even in the vault of bizarre gaming ads this is up there. LMAO
Complete waste of time.
It's better if you don't know what it's about before watching it lol
I was fascinated, right up till the Elden Ring tie in.
Cool advert but totally misrepresents the game.
Going by that it's colourful, fun to play, and easy to get into. Which is the total opposite of reality. Which is that it's drab, frustrating, and painfully obtuse.
Would have been better if it was filmed in sepia, everyone died immediately at the start of each scene, and after hours of the same thing it turned out to be an advert for dog food.
I liked the tie in of the kids playing, the rest though…
Oh, and that article sub-header is pure brilliance.
That was beautiful... until it started talking about the game.
Ha, ha! I think it’s brilliant. Wacky and very different from Western ads, but brilliant.
Wish our ads were as bizarre as this
Enjoyable ad, makes me wish it was November/December already! (I am waiting for sales to hit $25 New or cheaper)
never mind that Elden Ring ad, I'd never even heard of Long Long Man before. Mind blown
I find it bizarre the mention Miyazaki did dark souls but only mention George R R Martin and don't mention Game of Thrones
This is brilliant. I feel like I need a whole series
Removed - inappropriate
Bizarre advert but I like it 😆
Crazy Elden Ring ad but thanks so much for putting me onto Long Long Man! That is amazing advertising. I will have that in my head for weeks… looong loooong maaaaaaaaaaan!
Is it strange that ive just sat and watched all the Long long man adverts on YouTube? 😂
I'm so pleased that I've brought Long Long Man into your lives. A truly wonderful thing.
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