We know Sony loves a good marketing deal, as it’s been pretty aggressive on that front for many years now. Franchises like FIFA and Call of Duty may not be exclusive to PlayStation consoles, but the platform holder markets them as if they are. And as part of a corporate strategy webcast, it’s flagged Ubisoft’s upcoming open world Avatar: Frontiers of Pandora as a potentially partnered game.
While it didn’t clarify, Sony CEO Kenichiro Yoshida said that it values its relationships with third-party publishers, and flashed up a list of logos on screen. This included titles like Hogwarts Legacy, which the manufacturer has promoted heavily – as well as timed exclusives like Final Fantasy XVI. The inclusion of Avatar: Frontiers of Pandora suggests that PlayStation has signed a deal with the release.
It’s important to clarify that this is highly unlikely to be any form of exclusivity, and will presumably entail some kind of marketing arrangement instead. It’s possible that PS5 owners can look forward to bonus content or features, as is the case in releases like NBA 2K22. All will presumably be revealed in the near-future, as Avatar: Frontiers of Pandora is apparently still slated to release this year.
[source irwebmeeting.com]
Comments 12
Starfield delayed and a noticeably absent Call of Duty logo?
Xbox maybe have November still on lock with big MW2 marketing push?
It’s hard to find a title less exciting than FIFA to market, but, my gosh, Sony, you did it!
@Jacko11 Microsoft were stuck with the Deathloop deal, but perhaps it just so happened that the Call of Duty marketing rights expired. It's interesting to think that Activision will lose that revenue as a result of Microsoft coming along.
@somnambulance Agreed. Out of all the third party games to want marketing rights for... Avatar? 😒
Avatar is a smart move, casuals are going to lap up the sequel coming this year and it's already generating huge amounts of hype with its teaser, so why not capitalise with what seems to be a truly next gen title from a developer that will guarantee a safe and steady launch at worst.
@Uncharted2007 Makes sense as Avatar 2 will be big around that time and even if the films aren't great the world of Pandora will make a gorgeous open world. I'm actually excited for the game based on Pandora alone.
@DonJorginho Yeah the jokes about Avatar being forgettable can be funny, but I think people are vastly underestimating how successful the sequel will be.
@Orpheus79V the first one was absolutely massive. My personal opinion is this one (and likely the next after) will surpass the first.
Yuck, do better.🤢
Marketing rights might not mean exclusive but would keep it off gamepass day 1
I'm HYPED for Hogwarts Legacy, Forspoken, Avatar: Frontiers of Pandora, and Final Fantasy XVI!
2022-2023 is going to be an amazing time for us gamers.
@Bleachedsmiles its an Ubisoft game it wont be on gamepass or ps+ day one
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