Stray is a promising PS5 and PS4 indie adventure that will be one of All PS Plus Games when it launches next week. But in order to promote the game, publisher Annapurna Interactive is also partnering with a number of charities to help raise money for homeless cats. In the case of the Nebraska Humane Society, donating just $5 will enter you into a sweepstakes to win a code, with the proceeds invested into medical care, feeding, and rehoming stray animals.
And similarly with the UK’s Cats Protection, it’s got codes to giveaway if you sign up to become a Pawsome Player, which essentially amounts to hosting livestreams in order to drive awareness and funding for cat care. All in all, we think this is a great gesture: not only is it thematic marketing for the game, but there are many real-life stray cats out there that need help, so raising money for that is never a bad thing.
[source twitter.com, via twitter.com, resetera.com]
Comments 23
I adore Cats, i have 6 of them and they are just lovely animals. I'm really excited for Stray and i really hope its good as its different and is based on one of my favourite animals.
I hope Sony make a new Tokyo Jungle game. It was a really great game. With PS5 power, it could be a huge game even with a multiplayer component.
I get it, and it’s a good cause! But wow when there’s charities to save homeless cats over homeless people
Really nice to see. Cats are just lovely and it breaks my heart to see so many in shelters.
@danzoEX It’s possible to support both. Come on.
@nessisonett fair enough!
Already do a payroll donation to cats protection every month but it's great to see the devs tying in with them.
Hopefully they get some well deserved donations.
@danzoex it's tragic that there's need for any charity but that's the world we live in. Can always support both rather than knocking one down.
@danzoEX rehoming cats presumably also helps keep the local animal population alive, who the cats would otherwise decimate. Homeless humans are probably a lot less destructive to the environment than cats.
Awesome to see so many using the game to help so many cats in need.
Cats rule, and this is a great initiative. 👍
Previously stray moggies always make the best pets in my experience...their gratitude and affection at simply being given somewhere warm and safe to sleep, and regular food, can't be matched by any pedigree breed that's only ever known the good life.
@danzoEX Generally speaking, there's a lot more sympathy for homeless kitties than homeless humans. Very, VERY, few would see impoverished cats as anything but victims. Homeless people, especially among those so privileged they lack empathy, are seen as failures more than victims.
Again, that's speaking generally. But I've never seen someone blame a cat for being homeless. Whereas I've heard plenty claim a person in the same situation got there due to their own actions or weakness.
Helping homeless pets is something almost everyone can get behind; ergo, it's a cause ripe for donations. Try the same rhetoric with humans, and you'll open a whole bag of worms between those ardently for economic survival-of-the-fittest and those who think decent livings are an undeniable human right.
This is a good initiative 😃
That's an ameowzing initiative!
As if we needed any more reason to be excited about Stray! Awesome stuff
@danzoEX Here in NYC in the last budget before the pandemic in 2019 we budgeted 3.2 billion dollars a year for roughly 60,000 homeless people.
That's over 53,000 dollars per person per year. Almost 4% of our annual budget goes to the homeless when they are 0.6% of the city's population. And that's not including any of the charities' contributions that includes materials, food, etc.
Even for 2022-2023 with the pandemic messing things up we still have budgeted 2.4 billion for the new fiscal year.
And it doesn't seem to make any difference at all. So there is plenty of help going toward the homeless, at least here. To say that there's more help for animals than people is simply not true.
@RoomWithaMoose Very good comment.
Good to hear. This make a lot of sense for the game.
Nothing cuter than a happy cat
@RoomWithaMoose well said !!
Makes a lot of sense, I love cats.🥰
Lovely bit of marketing/PR that is also doing good. Like H:FW and planting trees. More of this please, together we can do great things
@Milktastrophe lol come ride the trains over here in Manhattan then reevaluate your statement
@Iam1iamall yeah, no. Something tells me today's homeless individuals don't kill over 7 billion animals every year and aren't directly responsible for the extinction of dozens of species.
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