The ink has dried and the deal has closed: Sony officially owns legendary developer Bungie. The acquisition – worth a reported $3.6 billion – will see the Halo creator retain its independence, and “accelerate its vision to create generation-spanning entertainment”. A statement said: “Today, Bungie begins our journey to become a global multi-media entertainment company.”
As part of the purchase, Bungie will help Sony to establish a Live Service Centre of Excellence, which will improve upon the platform holder’s knowledgebase as it looks to release at least ten live service games. The developer, meanwhile, will continue to nurture the uber-popular Destiny 2, while also taking “bold steps into unexplored spaces for Bungie”.
It’s worth reiterating that the company will continue to create multiformat games, despite its integration adjacent to PlayStation Studios within the Sony Interactive Entertainment umbrella. That’s a point that the studio was eager to hammer home now that the acquisition is complete: “Our games will continue to be where our community is, wherever they choose to play.”
In addition to working closely with various other first-party teams like Naughty Dog and Sony Santa Monica Studio, Bungie’s first steps within Sony will be to recruit aggressively, as it looks to expand upon its already sizeable team. It mentions “all new worlds beyond” Destiny 2, so it clearly has multiple new projects in the pipeline.
It’s been a busy month for Sony’s corporate lawyers, with the company also closing its deal to buy Haven Studios earlier this week. This massively expands the size and scale of Sony Interactive Entertainment, with the firm indicating that it’s not finished on the acquisition front. What do you make of these developments? Open your cheque book in the comments section below.
[source twitter.com, via bungie.net]
Comments 66
Since Bungie will still self-publish and not belong to SIE but Sony...would be funny for their future Games to launch on Gamepass and lead to a similar Situation as with MLB lol 🙃
Personally I think this is one of the biggest wastes of money I've seen an absolutely terrible acquisition in my opinion but that's just me I'm sure tonnes are jazzed about this and if you are happy for you but I'm not enthusiastic about this
Interesting to see what this union will bring. Original titles, established ips turned into live-service games or, most likely, both.
Great, but who's next?
@Keyblade-Dan It really doesn't mean much for us as PlayStation fans, unfortunately. Nothing really changes on our end.
For Sony, though, they get a reliable revenue stream from Destiny 2, a developer who's creating another project they clearly see potential in, and a company that can help guide and support them in their live service ambitions. They also get access to IP that will likely be ripe for a multimedia push, so expect Destiny movies/TV shows/etc.
I don't think it'll be a waste of money if things pan out how they plan it to, but there's just no denying that for us as PlayStation fans it all means very, very little.
@get2sammyb Yeah I guess we'll see where this goes
Honestly, with the Microsoft acquisition of Activision (meaning COD, WoW, Candy Crush, Diablo, Overwatch, Hearthstone...), Sony prob needs to up their Game as a service game and I think Bungie can really help with that. Overall, I'm fine with that as long as they don't pull an EA and say "screw single player games".
@IonMagi
Sony doesn't own the MLB so have no say nor earn everything from sales, but they do own bunjie now so if Microsoft want to pay them obscene millions to put a multiplatform game on their service then why not. It all goes into their pocket for the good stuff comiy from PS studios
@Anthony_Daniels Bungie will still be independent still so they would obviously also keep the money lol
We as the consumer we will not see benefit from this acquisition in any capacity, at most the top suits at Sony will get a bit more money coming in. I would argue is not even worth mentioning any more, everything is technically the same.
I don't really see the point of this acquisition myself but I'm sure there are far smarter people than me responsible for the deal. Nothing Bungie currently does interests me in the slightest but I hope that changes in the future.
I really hope we see a great FPS game from them and not only mediocre, microtransaction focussed service game stuff.
@Keyblade-Dan agreed from a user perspective, this does absolutely nothing for us. But from a business end, Sony wants them for their live service experience and talent as they continue to seek investments in that field with 10 projects in the works. Again sucks for us but that is their line of thought
Now secure Square Enix
@IonMagi
You can't be independent and be owned by a multi national corporation, nor just say your keeping sales for yourself.
Hmmm
I'm really not sure if you're a troll or really badly educated?
Bunjie are about as independent as Sony pictures. Just because theyre free to release films on services they don't own doesn't mean they don't answer ultimately to Japan and profits generated by a subsidiary do BELONG TO SONY.
hope that clears it up for u if it's the later
FTC wasting everyone's time, a company that makes one game 🤷🤦
@Anthony_Daniels I mean Sony basically spend almost 4 Billions on not owning a single new IP, get exclusive Games or anything...but simply to have aid for their own GaaS Games lol. They also wont be integrated into SIE but Sony so this already a stark contrast to their usual Game Studios
@Anthony_Daniels what are you talking about, MLB the show is owned and made by Sony first party owned studio San Diego Studios and published by Sony 🤦
@IonMagi They're independent but Sony owns them. Any money they make is Sony's money as they're a wholly owned subsidiary.
Sony seems more interested than the talent this acquisition brings than just what would happen with a normal acquisition where they absorb a studio completely. They’re 100% using that extra 1 billion talent retention payment to have them help with upcoming live service games. And from what I’ve heard that’s not entirely bad, I’ve heard a lot of good things about modern Destiny 2 besides the extremely evident and egregious things like sunsetting.
I’m not as doomy as everyone else is about this, additional funding for additional talent probably won’t subtract that much from their current single player developments. The only interesting thing now is that the ink is dried, another acquisition is likely. I don’t want another one anytime soon because I just hate that practice, but I expect it.
@Rmg0731 YES!!!
There’s a lot of (short sighted) speculation saying it doesn’t bring much weirdly. There could be some nice surprises in the future on PlayStation.
This deal has gone through way quicker then I thought. This acquisition I don't think was a case of retaliating for Bethesda or other deals. Sony a few years ago wanted to buy Leyou Technologies which would have got them a few studios with experience of making multiplayer and live service games, the biggest being Digital Extremes of Warframe fame.
But they were outbid by Tencent.
So Sony were looking into that market for awhile, the problem is if Sony wanted a top tier studio who knows how to do a live service game that retains a strong playerbase then they likely would have to buy a publisher. Bungie tick all the boxes for Sony's needs plus they were independent.
Either way it's crazy that the studio that made the one game that was worth getting an Xbox for are now a Sony studio.
See what they make. For now, I need to get back to Destiny.
There is so much content I have not played it would need to be on a downtime on the schedule
@get2sammyb Funding for new games?
@Deoxyr1bose Look at something like a Bioware its a great studio but all the talent left. A IP is great but talented staff is way always a good investment.
GaaS is dead end as same as 3D and SONY knows it. What is true, SONY always managed to profit on these things. They were pushing 3D like hell to the point where even those simple people, who bought it find out it is dead from beginning. GaaS is same. These games have no future, because people don't want it (they have tons of it on mobile) but still they hope childs will force parents (stupid parents) and simple people to scatter bilions into it.
Sucks as a PlayStation fan as it doesn’t benefit us at all.
@djlard GaaS are not dying. All the biggest and most popular games in the world are GaaS. The issue is how fiercely competitive and crowded the market is. That’s where publishers struggle, they think they just make any game—no matter the quality—a live service and just expect Fortnite money. This is where Sony is trying to get a foothold with the acquisition. They now have under their umbrella a ton of people who know how a live service works. This acquisition isn’t the best for PlayStation fans directly, but is smart.
It’s a very Psygnosis like set up. Hopefully it doesn’t end up causing friction down the line.
@IonMagi i wonder what situation is that because mlb going to gamepass was sony making what other companies like bandai do, take the safe money not risking the game not selling on xbox and rely in pc/ps/switch sales for the rest 😂
What some people need to understand is that Sony bought them to complete the promese made to shareholders to have live services.
They aren't part of PS but they are going to make money for Sony, that money can be use to make more games and buy something else now that Sony is going full entertainment with Crunchy, Evo and now their pc/ps5 line.
And finally this isn't the first video game studio they buy and isn't part of PS, last year they bought Lasengle developers of Fate/Grand Order (Sony was already publisher of the game under Aniplex) one of the biggest mobile games in the world, a money printer, and this studio isn't part of the plans for ps to be on mobiles is part of sony plans to make more money.
That justifies the price of Bungie? Only time will tell.
I'm not a fan of publishers being acquired, but if Microsoft insists on taking a publisher off the table every two years, Sony should acquire Square Enix. They can keep the Final Fantasy games exclusive and release everything else multi-platform (if they choose).
As a Bungie and Destiny fan, I'm excited to see where this relationship goes. The potential for Destiny shows and movies is astronomical.
@Victor_Meldrew umm, no. Sony doesn't own Major League Baseball. It's true they make a game using the MLB license, but they don't own the MLB organization and thus had to make the game multiplatform in order to appease MLB and continue making games with the license.
@Victor_Meldrew That is terribly inaccurate, MLB owns MLB. Sony developed the game but it is published by MLB.
@pharos_haven nope 😂 at what point did I say Sony owns Major League Baseball. 'MLB: The Show' is the title of the game, the game is owned, made and published by Sony, since 2021 it ceased to be exclusive to Sony through agreement with MLB and Sony and is published on other platforms by MLB Advanced Media. You could say it's now co-owner by probably more accurate to say co-publsihed. It has exclusive licence rights to develop a MLB game currently.
Removed - unconstructive
Personally would have much rather seen them bring in Crystal Dynamics, Eidos, and Supermassive and expand output on single player experiences rather than GaaS.
PlayStation titles being influenced by Destiny is a gaming nightmare come true.
Amazing get for Sony. I never gave Destiny 2 a chance until earlier this year, but it is easily my most played game of 2022.
It has the best feeling controls of any fps I’ve played, and it’s just incredibly impressive how Bungie designed the ongoing and ever evolving world. Extremely addictive gameplay loop.
It's interesting to see them commit to keeping it multiplatform considering they are so far behind in the subscription service and trying desperately to retain users thru exclusives.
I'd bet money it has more to do with their back end services. Many folks don't know Sony uses MS Azure for a chunk of their subscription service. I'm sure they want to get away from that. Maybe Bungie's success after the Activision split was a deciding factor.
more multiplayer please
@IonMagi Are you seriously that naive? 😁
@Ibod8x5 They arent using Azure anymore but Amazon for quite a while now.
@BamBamBaklava89 Sorry, Jimbo said they absolutely need 10 GaaS for the next few years haha
@BamBamBaklava89 There are still more single-player games coming than GaaS, and Sony have proven time and time again that they are the gold standard for them.
It's a really exciting time at Playstation, plus there are more acquisitions in the works, not to mention the massive amount of internal recruitment they have carried out the past few years.
Not really getting anything out of this except more live service games so forgive my lack of enthusiasm lol
@JJ2 Totally agree with this👍🏻
@Victor_Meldrew
🤦🏻 Sony doesn't own MLB , MLB is owned by MLB , just like EA doesn't own star wars. It's a licence bro
@Victor_Meldrew exclusive rights is not the same thing as being owned. That's like saying EA owned Stars Wars no they had exclusive right to develop the game hints why MLB The Show ended up on GP because the OWNERS wanted it multiplatform, because in order to keep the series in Sony's development they had to agree to the terms of MLB who surprise surprise OWN MLB. But go ahead and continue to stay ignorant.
i feel like peoples attention spans in 2022 is incredibly small and short. no one lets anything play out any more and wait for the outcome. people are already judging this so much and we have no clue what will come from this.
@twitchtvpat because news is given out instantly because of how fast it spreads online
"Accelerates Vision to Create Generation-Spanning Entertainment"
Destiny 2 will go until PS9...
In the end, maybe sony want to become third party publisher with a console of their own with live service games that give them recurring revenue.
I'm loving all the fortune tellers here predicting what is going to come out of this deal..its all assumptions at the mo but i would like to think there is more than destiny (not a bad thing) on the horizon..nobody complained when sucker punch churned out 4 infamous games and yes they were really good but all the same thing really and then knocked it out of the park with ghost..give 'em a chance as this could be their sucker punch moment...anybody want to forsee the winning lottery numbers for me?
@IonMagi The MLB demanded Sony make The Show multiplatform since 2K peaced out of the Baseball game business. I believe SIE doesn't publish Xbox The Show, but MLB themselves do. While The Show being on Game Pass kind of sucks for PS gamers, for Sony its easy money. Hopefully they use to make more PS exclusives. Anyway, I believe Bungie will be more sensitive to Sony's feelings than MLB is.
@Upgrayedd How is it easy money? The more people play via Gamepass and not on PS, the less MTX money Sony gets since MLB publishes those Versions
Easy in that there was no risk of Sony losing money. I don't believe they lost PlayStation sales. Contrary to what most gamers think, most gamers usually own one console.
As someone who has played nearly all their games:
Bungie are still extremely good at gunplay. One of the best in the industry. Destiny 2 has addictive gameplay and their Halo games (except CE which is alright) are still great fun.
Where they are bad is dealing with bugs and general maintenance. This is partly down to their team being relatively small. This is also why they vault content. I would hope the Sony acquisition will allow them to fix the manpower/maintenance issue, and then Sony have a real gem of a studio under their umbrella.
Destiny 2 must be a real money maker for them to be valued over 3 billion. Still seems like a poor purchase to me especially when compared to the likes of insomniac…
@JohntheRaptor Small team? They had around 800 people working (their own plus Activision owned studios helping them) and it still wasn't enough.
Whatever Bungie's problem is it isn't the lack of people. Maybe lack of talent?
@Upgrayedd Not to mention that Playstation sales were apparently even higher for this years installment.
Here people…
https://progameguides.com/destiny/how-much-is-bungie-worth-destiny-2-player-base-and-sales-numbers/
No interest in their live service games, but hope everyone who is happy about this gets what they want.
@WadeIsInsane I've been expecting to read an announcement about this for months...at some point I think Sony will acquire Square Enix.
It will be indeed interesting to see what we will get from it, what entertainment exactly. And it's interesting that nowadays we have so many different entertainments, such as music, films, books, etc., but still a lot of people prefer games. And I can understand why because for me playing games is the best way to have fun and relax. I can also play with friends, and it makes the process even more enjoyable. And when last week, I received a task to write about entertainment; I chose to write about games. When I was looking for examples and ideas, I found this source https://writingbros.com/essay-examples/entertainment/ which provided me with different samples, and I thought about writing something else, but still, games are the best option for me. I'm a gamer too, so I can write about my experience, describe how it entertains me, and so on. So I can't wait for this generation spinning entertainment.
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