Sony has confirmed that Masayasu Ito will retire from the company on the 1st October. You may have seen Ito's name mentioned in various corporate-focused articles over the years, and that's because he's the vice president of Sony Interactive Entertainment — a key figure in the overall business of PlayStation. Ito's words have often been referenced during financial calls and other official statements regarding the brand.
Anyway, the 60-year-old's tenure is coming to an end after an impressive 36 years at Sony. He actually started out working on in-car audio equipment all the way back in 1986, before moving on to PlayStation in 2000. Ito oversaw the engineering of both the PS4 and the PS5, so it's safe to say that he's had a huge impact on PlayStation as a business.
Ito's position is being filled by Lin Tao, who's already the acting director and deputy president of SIE. Tao's first taste of PlayStation came in the PS2 era, before she moved over to Sony's mobile divisions. She returned to the gaming side of things in 2021, and seems to share a similar vision to the likes of CEO Jim Ryan, with PlayStation gradually becoming a multiplatform brand.
Naturally, we wish Mr. Ito all the best in his retirement.
[source bloomberg.com, via gematsu.com, sie.com]
Comments 30
May I ask, Mr Ito is vice-president of SIE and Miss Tao is deputy president of SIE, what's the difference?
@riceNpea There isn't one, in this case. Tao is now the acting vice president / deputy president while Ito takes on a 'representative' role until he retires.
@ShogunRok ahh, so she was already doing the job alongside Mr Ito, I assume to ensure an easy handover. Thanks.
@KaijuKaiser
I think Sonys quality of their AAA games should not diminish. It is what Sony are famous for and if it wasn’t for some of those said AAA games and the quality then Sony consoles and game sales etc would reduce.
I mean if you took away Sonys top end AAA exclusive IPs then why would I want a PS5 over a series x.
I actually prefer the series x as a console, the multi-platform games usually perform a bit better and I prefer the Xbox controller because of the thumb sticks and triggers and then there is the value of game pass.
Also £70 a game and the PS5 £30 more expensive than series x UK etc.
The one and only single reason I have a PS5 is their amazing single player IPs and their quality like Ratchet and clank, uncharted, last of us, horizon, GOW etc the list goes on.
@Dezzy70 good points. For me there's no other reason to prefer the Series X/S or Xbox One over PS4/PS5 other than as a multiplatform console, I'd say that's a given.
I would like to buy a Series X but I don't want to support Game Pass as a business model as MS is going to be totally focussed on it and leave console generations, innovation and new IP behind (not that it's invested in that much over the last 15 years). I don't want a future where game subs and physical ownership is no longer the norm.
@KaijuKaiser Was going to say something similar.
Good for him though. 60 is a nice age to retire. All the best to him.
Any chance he could grab Jim Ryan on the way out.
@Smiffy01
Why?
Removed - off-topic
@Royalblues to be fair, until your own there are literally only reasonable comments here 😜
Congratulations to Mr. Ito and have a nice retirement!
@KaijuKaiser
Haha yeah omgs playstation is dead 🤣🤣
More likely to be comments from people who never even heard of these people 🙄
@Smiffy01
Nope. The suits are more than happy with him at the helm.
All we need now is for Jim Ryan to retire.
@PlayStationGamer3919
No I dont know why? Please tell me.
95% of things people says about Ryan are lies from Xbox fans.
@Neverwild
Lies you say? Let's see:
$70 games
More expensive consoles
Lost exclusives
Lots of live service games in the pipeline
Zero communication skills.
That's just off the top of my head. These are facts. Before you ask: I'm platform-agnostic. I have a PS3, PS5, XSX, a Switch and a Vita.
@gollumb82
70$ game not first on market and sometime raise is needed.
World in chaos so natural console go up, sad but true.
You mean game on pc? Still console exclusive and is game worse csuse it goes to pc?
Live service games that might be good or bad, why dismiss before released.
All these things are not on Jims table so why is he bad guy?
Enjoy your life masayasu ito. Bring back jack tretton.word up son
@playstation1995 I was about to say him, Andrew House and/or Shawn Layden!
@PlayStationGamer3919
Why is that?
@PlayStationGamer3919
So you dont know since you cant answer.
@sanderson72. Haha.true that.jack tretton was so cool.playstation is definitely not the same company i remember that i grow up with.i been with PlayStation since day 1 in September 9.1995.day one in queens new york.word up son
@PlayStationGamer3919
Why is it so hard for you to tell what is so wrong with Jim?
@PlayStationGamer3919
And I give answers to it.
Jim not doing that alone and was bound to happen with most stuff.
For those things to fire someone seems petty.
Most be something else that has happen.
@Neverwild
He looks like an alcoholic football manager, has been extremely anticonsumer in word and deed, when he could have struck a balance between appeasing shareholders and existing PlayStation owners but chooses not to.
That's a start.
@feral1975
How has he been anti consumer?
No one can give a good answer to what he has done alone for bringing all hate to him.
@Neverwild
He has taken responsibility for unnecessary price hikes, when they were already making profit on the PS5 and games.
He previously stated that he was against the idea of adding in native backwards compatibility as their research showed no one wanted to play older games, but also said he thought his job was to make people buy the same game multiple times and has now added older games as a higher tier in Playstation Plus.
Pretty sure he's also been a driving force behind encouraging multiple remakes instead of new IPs.
He doesn't need to be doing things alone to be anticonsumer, there's nothing to show he hasn't pushed against it or done anything to benefit the people who already own the consoles and have previously bought multiple games.
@feral1975
About price increase for games is not so bad, prices do go up and we have had same prices for like 20 years.
Console was not so fun but as world is now it was bound to happen.
That no one wants to play older games are just lies from Xbox fans since Jim has never said that.
Only thing he said was when GT SPORT was showned next to GT2 that why would anyone wants to play that over GT SPORT, after that all lies came that Sony hates old games.
So you want to fire someone even when you know when he alone hasnt done these things.
So still no valid points to fire him.
@Neverwild
Games companies get greedy and up the price of games, less games get sold and they then complain about less profits and then have to reduce prices, that happened in the 80's with the home computers and with Nintendo and Sega with carts going for £80 or more at one point.
Pretty sure he said about the refusal to have native backwards compatibility in an interview with Official Playstation Magazine.
I haven't said I want him fired, but with all that and the fact he comes across as a cocky unlikable person results in myself and a hell of a lot of other people wanting shot of him and a lot of the decisions he represents.
I’m pretty sure Jim is responsible for the world crisis and climate change. 🤓
Anyway someone retiring is news I guess. Good on him.
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