Looks like success is contagious, and the industry is having a humdinger of a year. Hot on the heels of Street Fighter 6’s humongous launch, Blizzard has now confirmed that Diablo 4 is its biggest launch ever. The organisation – part of a $69 billion buyout attempt from Microsoft – didn’t share concrete sales numbers in a press release, but noted that the title only officially launched today. There was, however, an Early Access period which started on 1st June.
“Diablo 4, the highly anticipated new instalment of the iconic Diablo series, is now live,” its press release pointed out. “Already, it is Blizzard Entertainment's fastest-selling game of all time, with Blizzard's highest pre-launch unit sales ever on both console and PC. In the four days since early access started on 1st June, Diablo 4 has been played for 93 million hours, or over 10,000 years – the equivalent playing 24 hours a day since the beginning of human civilization.”
It should be noted that Blizzard hasn’t released many full-price titles across PC and consoles simultaneously, with Overwatch in 2016 being the last example. (Overwatch 2 was, of course, free-to-play.) However, it’s clear this game is posting some pretty extraordinary metrics, so that’s not an attempt to downplay its success.
We thought the game was an absolute smash hit in our Diablo 4 PS5 review, and if you’re just getting into it today, then we recommend you check out our Diablo 4 guide. Did you grab the game yet? Smite us in the comments section below.
[source businesswire.com]
Comments 29
My goty so far.
@Cutmastavictory 100% agree! Just gutted i have to go back to work tomorrow and can't play all day as I have since launch.
And Diablo 5 won't be on Playstation - wonder if they'll ever share how many sales are on PS4 and PS5.
Guaranteed they won't if it's significant.
Well deserved. It's fantastic.
@cuttlefishjones it's very much a PC game. A lot of sales will be in Asia too.
Looking forward to getting this later on in the year, sounds like those playing are having a blast.
I was never going to buy it anyway, not after Diablo 3 was a total wash. From the sounds of it, it's gotten way worse.
Interested in everyone's opinion. I have never played a Diablo game before. Understand the camera angle is totally different (reminds me of that old arcade game Gauntlet), but do you think this game is approachable and one I would enjoy if I like games like Elden Ring, Demon Souls, etc. Again, understand very different, but just trying to figure if a newbie would be able to jump in and find as much fun as everyone is reporting. Thanks for the opinions.
@Jettstyles @cuttlefishjones I love the game and the isometric style of the view. I wish you tried the free betas. Cause it's not for everybody but people who aren't into these style games are enjoying it based on opinions I'm seeing in Facebook groups. But I can't say for sure if you'll like it.
10k years of play time since just last week?!?! That’s crazy 😱
So we can clearly see that people will not protest against microtransactions or any greedy antics and are happy just opening their wallet? We are hopelessly doomed 😤😤
And its crazy that they’d thinking of pulling diablo 5 from playstation by selling to microsoft. Talk about pulling in billions to $0
Pretty sure more than half is from PC players. Isometric ARPGs and CRPGs usually have the biggest audience on PC.
@ChrisDeku This is what I'm also saying. It's far more popular on the PC platform.
I'm level 37 and only just completed Act One of the main campaign. There is so much content here and with even more to come - serious value for money if you click with the gameplay loop.
That's one unique way to measure. However, I might be wrong but haven't humans existed for over 200,000 years. I believe we discovered subsistence farming ten thousand years ago
@get2sammyb Don’t tell me you didn’t read these statistics and it didn’t cross your mind that ABK and Microsoft definitively belong together. They both speak the same useless statistics instead of sales numbers!!
@ChrisDeku as @cuttlefishjones says, this is very likely primarily a PC game and likely where the bulk of the sales will be. I personally will likely get it on console whenever I do buy it, but everyone I know plans to, or is already, playing it on PC.
Borrowed 3 from the library and played it w/ my kids, could see us doing the same w/ this maybe over the holidays.
@Marquez Yeah. The amount of content is crazy. I was worried that there wasn't going to be enough content to keep me entertain since I'm not an endgame player.
@reek humans existed much longer than civilization existed.
Edit: if based of civilizations with urban settlements and farming, 10k years might be about right.
@AverageGamer It'll be weeks before I even get to the endgame at this rate. Pleasantly surprised.
But I thought gamers no longer preordered and everyone was too busy playing Zelda. No?
@Cutmastavictory But people said Zelda ToTK is the best game ever made in the history, how could you say that
This is reporting sales in a very Microsoft manner - “our biggest selling game of all time but we won’t tell you a figure. Instead we’ll tell you how many hours people have played” who cares we want to know sales numbers don’t bait us with meaningless stats.
Edit - that’s a dig at blizzard/MS not you pushsquare!
@Jettstyles It depends... If you are open minded and accept it has total different playstyle, button smashing instead of precise tactics, than you may like this game. If you need challenge, than you may be letdown. It is action, pure simple gory mindless action. Yes, it has story. Yes, it has simple side quests. Yes, it is based heavily on better equipment so you lust for loot and it requires lots of grinding.
Try Path of Exile for free and if it fits you (put aside constant switching runes from old gear to new one) than you will love Diablo.
@huyi If you are obsessed with costumes, than you must open your wallet. But if you don't care how equipment look like, than you are safe, because ingame store is just full of cosmetics, that doesn't affect game in any way (not even visual, because lots of them are ugly).
BLIZZARDS’S BACK!!! So good to see Diablo 4 showing they still have magic left in their franchise IP’s. It’s my GOTY so far, then again Diablo is a top 3 franchise all time for me. So i was expecting to love it. There’s plenty to patch and touch up, but i have no doubts by Christmas or early next year this will be even more fine tuned and improved. I’ll be playing for years like all Diablo games. I might even buy it on PS5 later down the road when it’s on sale and make characters i don’t have on Series X. Double dip Diablo !!
If it wasn’t for all this talk of season passes and always online I’d likely have given it a go at some point but, as a completionist who doesn’t like to have my time / schedule dictated by a game, I’m almost certainly out.
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