Sony's marketing budget for Marvel's Spider-Man 2 would probably make your eyes water. Not only has PlayStation partnered with Adidas for some Spidey-branded attire, it's also just unveiled a collaboration with North American cereal, Wheaties.
Staring at you from your kitchen table in the near future will be Peter Parker and Miles Morales, as both superheroes adorn either side of the limited edition box:
The cereal typically stars real-life sporting athletes on the box, but Peter and Miles will be the first video game characters to make an appearance. You'll be able to pick up your own box of Spider-Man 2 Wheaties exclusively from the online store starting 19th October.
Will you be grabbing a box of Wheaties with Marvel's Spider-Man 2 on the box? Pass the milk in the comments section below.
[source twitter.com]
Comments 11
Good now I don't have to look at Simone Biles anymore.
Man haven't heard that slogan in a long time.
Are these American Shreddies?
Should have been called Speaties.
That genuinely looks really cool but we don't have this cereal in England so (shrug) shame because I'd probably buy a box if it was available 😅
@Wheatly
That is actually superior to many cereals.
I remember when Ghostbusters did Shredded Wheat.
That was the first time I had Shredded Wheat.
Not much else to that story really.
Rice Krispies Multigrain are where it's at for me.
Wheaties taste like cardboard, no thanks.
I would totally be up for some Spider-jam. Do it Sony, do it!
@Wheatly That's generally true of cereal. It's legally classified as junk food in the UK. It's processed crap with marketing falsely implying it's healthy.
https://lisaslaw.co.uk/is-breakfast-cereal-junk-food-yes-according-to-the-high-court/
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