World premiere. You read those two words in the voice of The Game Awards’ now-iconic voiceover artist, didn’t you? But according to host Geoff Keighley, you won’t be hearing it this time around, as the organiser has tried to unify all of its announcements this year. In other words: it wants world-first trailers to stand side-by-side with deep dives, first looks, and so on.
“You’ll see this year, we often put up those cards, ‘world premiere, world premiere’,” he explained as part of a livestreamed Q&A with fans. “We’re kind of moving away from that, just because everything’s kind of, ‘is it a first look? Is it an announcement?’ So, we just treat it all as great game content.”